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June 9, 2026
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July 9, 2026
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July 28, 2026
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Aug. 4, 2026
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All Sessions >>
2023 Crash Course: What You Need to Know About Trade Show Shipping
June 16, 2026
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
All Sessions >>


he state of the candy industry was more sour than sweet at the time of this 1936 Chocolate and Confectionery exhibition in London. Despite the recent debuts of Snickers, Three Musketeers, and Tootsie Pops treats, candy consumption was in danger of decline: Weight-conscious women were choosing cigarettes over sweets in order to maintain, as one confection-industry article put it, their preference for a "boy's silhouette." Thus, the show focused on increasing consumption among adolescents, emphasizing how sugar and cocoa were vital to supplying young bodies with sufficient energy to work hard.