WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
Topics
Exhibits
& Experiences
Exhibit
Design
Exhibit
Design Awards
Green
Exhibiting
Rental
Exhibits
Exhibit
Graphics
RFPs & Booth
Management
Small
Booths
Fabric, Flooring
& More
Technology
Case
Studies
design awards
bronze AWARD
Category: Use of Storytelling Exhibitor: Stikwood Design/Fabrication: ProExhibits, Fremont, CA, 877-606-6150, www.proexhibits.com Show: Kitchen and Bath Industry Show, 2017 Budget: $150,000 – $249,000 Size: 20-by-40 feet

PHOTOS: STEVE ROSSMAN PHOTO & MARKETING
Stick 'em Up
Stikwood, a manufacturer of peel-and-stick reclaimed wood paneling, questioned how best to show off its easy-to-adhere product at the 2017 Kitchen and Bath Industry Show. The answer was what Exhibit Design Awards judges called obvious but ingenious: cover its entire booth with the sticky-backed salvaged slats.

The beauty of this award-winning design was more than Stikwood-deep, however. The company intended to convey its heart and soul, which happens to be equal parts manufacturing and woodworking – a balance of factory and forest. And so, using early era Ford facilities and pristine California forests as inspiration, ProExhibits dreamed up a factory-like workshop situated in a serene, woodsy setting. "Everything about the design had to feel authentic because that's what Stikwood is – an authentic, sustainable, reclaimed wood product," said Paul Miller, vice president of marketing at ProExhibits.

Panel Discussion
The exterior of Stikwood's booth was completely clad in the company's most popular product: panels of reclaimed weathered pine. Using the wood as the exhibit's primary material enabled staffers to easily segue from small talk to substantive conversations with attendees.
Each of the exhibit's walls featured frosted acrylic windows, which generated intrigue as passersby caught just a glimpse of what was happening inside. Tufts of real grass sprouted at the edges of the booth, and a 22-foot-tall version of the Stikwood tree logo, clad in reclaimed sierra silver wood paneling, commanded attention along with a mix of vintage Edison bulbs and barn lights.

Upon entry, attendees tipped their heads back as if in the Sistine Chapel to gawk at a backlit 36-by-18-foot pillowcase canvas ceiling printed with towering trees. The space below the leafy canopy fused the quaint ambiance of a woodshop with two giant hardwood tables where attendees could talk shop with staffers.

Given the creative way that Stikwood blended form and function – while simultaneously offering eye-catching design that told a brand-appropriate story – it's no wonder judges deemed the exhibit "spot on." E


you might also like
courses

FIND IT - MARKETPLACE
Rental
Expo Services & Products, Inc.
Exhibit Program Management
Czarnowski
Designers
Bowman Design Group
Audiovisual Equipment
NMR Events
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott