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Specialized Training
for Trade Show
Exhibit and
Event Marketing

• Increase your sales!
• Reduce your costs!
• Eliminate guesswork!
• Maximize your ROI!
• Get Lean Six Sigma Certified!
"A step-by-step program to help you maximize ROI, reduce costs, and improve your project management skills by applying proven Lean Six Sigma methodologies."

Become Your Company's Trade Show and Event Expert
Learn how to use Lean Six Sigma to make informed marketing decisions and sharpen your project management skills!

Food Service Equipment
MONSAM Enterprises, Inc.
Truss / Spaceframes
Generico Entertainment Products
Lead Retrieval
Promotional Products
Soul Swag, LLC
>> More Products
Manufacturers have successfully applied Lean Six Sigma measurement and analysis techniques for decades to eliminate waste and improve quality. Healthcare, telecommunications, energy and financial sectors are more recent adopters. Today, Lean tools and techniques are helping sales and marketing professionals realize millions of dollars of increased revenues and cost savings.

EXHIBITOR Magazine is proud to partner with Marty Smith, a Lean Six Sigma Master Black Belt Sensei for General Motors and a recognized expert on purchase experience and buying behavior.

You will learn, in just three days, how to apply Marty's proven critical thinking techniques that are proven effective for solving any problem. Set yourself apart! Knowing where to focus your efforts can make all the difference.

About the Instructor

Marty Smith
Lean Six Sigma
Master Black Belt Sensei
Author and Speaker

For more than two decades, Marty Smith, founder of BuyingBehaviorMETRICS LLC, has helped hundreds of marketing professionals realize millions of dollars in increased revenues and reduced costs. Marty is a Lean Six Sigma Master Black Belt Sensei and is a recognized expert regarding the purchase experience and buying behavior at trade shows, and he has developed the world's only Lean Six Sigma program designed for marketing and sales professionals. Marty won the 2006 ISBM Academic Practitioners Award at the Kellogg Business School for work related to Bayesian and Markov Modeling in event venues, and he has worked with leading companies including General Motors, Abbott Labs, Toshiba, Freeman, HHGregg, Sunstar, Hospira, and many more!
What past attendees are saying:

"I loved the rapid-fire engagement and meaningful exercises that really drove home the key learnings. The instructor was brilliant at holding our attention and drawing us in. I am excited to apply what I've learned!"
  - Camille T., Communications Manager

"I learned a tremendous amount. Lots of new tools to use. Great! Would recommend this to anyone and everyone!"
  - Cali M., Global Marketing Events Manager

"This class provided a lot of great tools and methods to continuously improve in so many areas of my job. The class was energizing and the people were awesome!"
  - Andria P., Global Sales Project Manager

"Excellent. This has been one of the most revealing and informative classes that I have taken thus far!"
  - Stacy L., Account Manager

"This really helped me to understand the tools of continuous improvement and critical thinking."
  - Mary. M., Admin, Conventions

Learn how to:

• Apply Lean techniques to determine the most effective sales and marketing strategies. Get more qualified and actionable leads, select the best trade shows, select the proper booth size and staff, overcome budgeting challenges, and more!

• Get the best bang for your buck. Identify the best possible ways to invest your marketing dollars and how to eliminate wasteful practices.

• Design meaningful experiments using Lean measurement and analysis techniques to promote analytical decision-making processes. Clarify complex marketplace issues and eliminate guesswork!

This three-day class will take place near Chicago on the Northern Illinois University campus in Naperville, IL. Upon conclusion of the training, you will earn Lean Six Sigma Orange Belt Certification.

This coursework is also an approved elective for Certified Trade Show Marketer (CTSM) professional certification, accredited by Northern Illinois University.

Comparable Lean Six Sigma training typically costs two to three times more!

Your registration includes interactive daily sessions, hands-on group simulations, and individual assignments to drive home the key learnings and help you understand how to apply these techniques when you get back to the office. Lunch, morning and afternoon snacks, and beverages will also be provided each day. Your registration also includes a copy of Marty's book Orange Belt for Exhibitors, plus the Orange Belt workbook, a live GEMBA purchase experience tour, and your Lean Six Sigma Orange Belt Certification.

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