EXHIBITOR Topic - Case Studies

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Case Studies
Research to the Rescue
Amy Gregory uses a triple-pronged research strategy to win over internal skeptics, overhaul her exhibit-marketing program, and increase booth traffic by an average of 41 percent. >> full story

Case Studies
Let Them Eat Cupcake
Lisa Rowland and AB Electrolux use a special breakfast, a surreal exhibit, and 5,000 savory cupcakes to generate 7 million media impressions. >> full story

Case Studies
Honeywell's Smart Restart
With a calendar full of questionable shows, and a long company history of not measuring trade show results, Honeywell Process Solutions' Mara Weber sets out on a fact-finding mission to cut the fat from her trade show program. >> full story

Case Studies
Foam and Function
Exhibit Concepts Inc. uses its noodle to create a memorable booth that buoys up its creative image and keeps key messages afloat with attendees. >> full story

Case Studies
Intel's Inside-Out Experience
Intel Corp. turns product messages into customer experiences with activities that draw 42,000 attendees to two sites. >> full story

Case Studies
Once Upon a Trade Show
EWI Worldwide's Mad-Libs theme touts its storytelling expertise by literally building attendees' ideas into its strategy. >> full story

Case Studies
Mack Gets Ready to Rumble
After years of absence from the heavy-truck market, Mack Trucks Inc. rebuilds it bulldog-tough credentials by making its new Titan an instant contender – and preselling the entire first-year production line on the trade show floor. >> full story

Case Studies
Pause Marketing
Derse Inc's calming experiential exhibit offers attendees a break and, perhaps, gains their unprecendented focus. >> full story

Case Studies
Lego Land
Cramer's "building connections" metaphor comes to life with a Lego-centered promotion that exceeds goals by 100 percent. >> full story

Case Studies
The Money Pit
Interbank FX LLC creates an on-floor trading pit to win over wary foreign-exchange traders and quadruple booth traffic. >> full story

Case Studies
Little Black Box
Inquisite Inc.'s black-box mailer coaxes recipients to provide information and experience a product demo two weeks before the show. >> full story

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courses

20419 - Don’t Skip the Meetings – Pre‑, At‑, and Post‑: Guideposts to Success CTSM
Sep. 17, 2019
1:00pm CT

350 - Focus on Attention: Maximize your Messages in Today's Media Cloud CTSM 5
Sep. 19, 2019
1:00pm CT

156 - Escape the Tyranny of ROI and Measure What Actually Matters CTSM 5
Oct. 15, 2019
1:00pm CT

510 - A Trip Around the World – Must‑Knows for Global Exhibiting CTSM 5
Oct. 22, 2019
1:00pm CT

40219 - Basic Project Management and Reporting Skills CTSM
Nov. 12, 2019
1:00pm CT

>> more courses

FIND IT - MARKETPLACE

International
Wulff Entre Ltd.

Flooring
FlooringExhibits LLC

Fabric Architecture
Orbus Exhibit & Display Group

Photography
Exposures, Ltd. Photography

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