EXHIBITOR Topic - Case Studies

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Case Studies
Mack Gets Ready to Rumble
After years of absence from the heavy-truck market, Mack Trucks Inc. rebuilds it bulldog-tough credentials by making its new Titan an instant contender – and preselling the entire first-year production line on the trade show floor. >> full story

Case Studies
Food for Thought
MG Design's gourmet-cooking theme turns its creative expertise into a memorable experience, and cooks up a 26-percent increase in leads. >> full story

Case Studies
Pause Marketing
Derse Inc's calming experiential exhibit offers attendees a break and, perhaps, gains their unprecendented focus. >> full story

Case Studies
Lego Land
Cramer's "building connections" metaphor comes to life with a Lego-centered promotion that exceeds goals by 100 percent. >> full story

Case Studies
The Money Pit
Interbank FX LLC creates an on-floor trading pit to win over wary foreign-exchange traders and quadruple booth traffic. >> full story

Case Studies
The Perfect Storm
To make a splash with its hurricane-proof windows, Veka Inc. brews up a storm and funnels nearly 3,000 attendees through its experiential demo. >> full story

Case Studies
Game Plan
The Medicines Co. uses an in-booth trivia game to educate attendees, gather information, and quadruple attendee interactions. >> full story

Case Studies
Little Black Box
Inquisite Inc.'s black-box mailer coaxes recipients to provide information and experience a product demo two weeks before the show. >> full story

Case Studies
Booty Call
ScanAlert Inc.'s pirate-themed promotion sends booth visitors to 14 partner exhibits and unearths a treasure chest full of brand awareness. >> full story

Case Studies
Breaking Oral Tradition
Procter & Gamble Co. transforms an annual at-show breakfast into a multifaceted product launch, complete with a live presentation, product demos, premium giveaways, and an in-booth screen-test experience.. >> full story

Case Studies
HP's Lean, Green Exhibit Machine
To clean up its act for the 2008 International Consumer Electronics Show, Hewlett-Packard Co. redesigns its exhibit -- and leaves competitors Green with envy. >> full story

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courses

40219 - Basic Project Management and Reporting Skills CTSM
May 14, 2019
1:00pm CT

350 - Focus on Attention: Maximize your Messages in Today's Media Cloud
May 16, 2019
1:00pm CT

61719 - Graphics Boot Camp: The Basics Every Event Manager Should Know CTSM
June 18, 2019
1:00pm CT

31119 - How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program CTSM
June 25, 2019
1:00pm CT

61019 - The Basics of Event Planning and Management CTSM
July 16, 2019
1:00pm CT

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