EXHIBITOR Topic - Case Studies

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Case Studies
Rebel Sell
Switch: Liberate Your Brand fights with the tactics of guerrilla marketing — and the look of guerrilla warfare — and beats its goal for new prospects by more than 25 percent. >> full story

Case Studies
O.C. Tanner Moves On
After ditching its stale exhibit, O.C. Tanner Co. debuts a revolutionary new property at the Society for Human Resource Management expo, rebranding itself as an innovative player and attracting a record number of attendees. >> full story

Case Studies
Come One, Come Few
Agfa Graphics N.V. uses a "no tourists" booth strategy, customer-pampering activities, and an in-booth auction to generate more than $166 million in show-related sales — and help buoy up the company's sinking financial ship. >> full story

Case Studies
Hoodman to the Rescue
Hoodman Corp. inflates its image with a nontraditional exhibit structure that saves an average of $16,600 per show, triples at-show sales, and expands the company's dealer base tenfold in only three years. >> full story

Case Studies
Olfa's Retro Fix
Utility-knife maker Olfa Corp. slices through its competition with a keen strategy of pre-show mailers, themed exhibits, whimsical stickers, roving crowd gatherers, and snappy at- and post-show giveaways. >> full story

Case Studies
The Pucker-Up Promotion
Snugz USA Inc. savors the sweet taste of success with a mystery-flavor promotion that generates a whopping $1 million in business. >> full story

Case Studies
Clutter Cutter
By designing a streamlined and purposeful trade show booth, exhibit coordinator Rick Dunlap took SMC Corp.'s exhibit from muddled mess to sleek success, all while doubling the amount of product displayed and increasing leads by nearly 60 percent. >> full story

Case Studies
Research to the Rescue
Amy Gregory uses a triple-pronged research strategy to win over internal skeptics, overhaul her exhibit-marketing program, and increase booth traffic by an average of 41 percent. >> full story

Case Studies
Let Them Eat Cupcake
Lisa Rowland and AB Electrolux use a special breakfast, a surreal exhibit, and 5,000 savory cupcakes to generate 7 million media impressions. >> full story

Case Studies
Honeywell's Smart Restart
With a calendar full of questionable shows, and a long company history of not measuring trade show results, Honeywell Process Solutions' Mara Weber sets out on a fact-finding mission to cut the fat from her trade show program. >> full story

Case Studies
Foam and Function
Exhibit Concepts Inc. uses its noodle to create a memorable booth that buoys up its creative image and keeps key messages afloat with attendees. >> full story

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courses

72119 - Negotiating Skills to Win CTSM
Dec. 12, 2019
1:00pm CT

6020R - The @show Experience: Understand the Essentials of Exhibit Design CTSM
Jan. 16, 2020
1:00pm CT

6017R - Graphics Boot Camp: The Basics Every Event Manager Should Know CTSM
Jan. 21, 2020
1:00pm CT

3011R - How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program CTSM
Feb. 18, 2020
1:00pm CT

3015R - Integrated Marketing Communications CTSM
Feb. 20, 2020
1:00pm CT

>> more courses

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