Farmland and John Deere go together like kitchens and Kohler. That's why Deere & Co. opted for this carpet imprinted with aerial farmland photos. Not only did the farm-inspired flooring help the booth stand out on the show floor, but it was utterly brand appropriate to boot.

Comprising recycled carpet fibers, this flooring features an eye-catching underfoot message about the company's commitment to sustainability. Black text atop this stark-white carpet suggests that "small moves can create a big shift" toward a "truly sustainable future."

This vinyl and dye-sub carpet, designed to demo the capabilities of the exhibitor's custom-flooring capabilities, features an uber-realistic image of a koi pond. Created by K&S International, the optical illusion offers all the benefits of a fish pond - minus the scummy water and fishy smell, of course.

Minus its flooring, this exhibit only hints at a beach theme. But lay down this polyvinyl-chloride (PVC) graphic as a base - featuring a realistic image of sand, a white starfish, and a "Back to the beach!" message - and the booth screams "Surf's up, dude!"

Whether you're talking cameras, media players, or digital frames, Kodak GmbH is all about color quality. So boring monotone flooring just won't do. Featuring a rainbow of colors and patterns, this custom carpet directs attendees' eyes and their feet to various product areas inside the booth.

In the wrong hands, carpet can be as boring as dirt. But in the right hands, carpeting becomes a children's playground. Created by Ulster Carpet Mills Holdings Ltd., this whimsical carpet features seemingly child-drawn images of a hopscotch pattern, butterflies, jacks, and even a peace symbol.