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eTrak Online Sessions
June 16, 2026
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
All Sessions >>
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
All Sessions >>


hen cosmonaut Yuri Gagarin, the first man to orbit the Earth, showed off his Vostok spacecraft at the Paris International Air Show in 1965, the ongoing space race was part of a heated PR war between the Soviet Union and the United States.
After Gagarin and the space capsule initially monopolized media and public attention at the show, the Americans quickly flew in vice president Hubert Humphrey and astronauts Edward White and James McDivitt on Air Force One. Star-struck attendees gazed at the renowned rocketeers, bringing the infatuation with the Russians back down to earth.