efore there were red and blue states, there were wet and dry ones. The Woman’s Christian Temperance Union (WCTU) believed a “most effective” way to wean Americans off the demon drink was through exhibits such as this one, held at a show soon after the Titanic sank in 1912. America was sinking, too, the WCTU warned, in alcohol, spending 500 percent more on hooch than it did on public education. Sometimes dismissed as naive for advocating prohibition, the WCTU was also a progressive force, working for voting rights for women, and equal pay for equal work.