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eTrak Online Sessions
June 16, 2026
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
All Sessions >>
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
All Sessions >>


he Cold War heated up at Expo '67 in Montreal after world's fair officials placed the Soviet Union and the United States pavilions across from each other. The Americans stocked their 20-story geodesic dome with Elvis Presley's guitar, Andy Warhol's paintings, and Raggedy Ann dolls, while the Soviets furnished their pavilion with dozens of furs, 6 tons of caviar, and 13,000 bottles of vodka. The Soviet Union's 35-foot-high stylized hammer and sickle served as a stark reminder of tensions between the superpowers that lasted until the "evil empire" crumbled into history 24 years later.