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BPA's Glenn Hansen Addresses Sustainability Strategies for Mexico’s Event Industry at Annual AMPROFEC Conference
10/1/2015
While a sustainability strategy may present challenges for Mexico’s event industry, there are also opportunities to be found, according to Glenn Hansen, BPA Worldwide President and CEO during a recent presentation at the AMPROFEC 2015 Conference in San Luis, Potosi, Mexico. AMPROFEC, the Mexican Association of Fairs, Exhibitions and Conventions, has served the Latin American events industry for 25 years.
“While it is certainly not an easy path to take, sustainability is about creating long-term value for your organization,” Hansen explained to the attendees. “That long-term value is created by embedding sustainability into management and strategic decision-making process. Adhering to globally recognized industry standards can further improve an organization’s sustainability performance.”
Hansen said the benefits of a sustainability strategy based on international standards and guidelines include reduced costs in the form of efficiency, waste reduction, productivity gains, risk mitigation, and higher employee retention. Organizations can grow their business through enhanced reputation; the ability to differentiate their offers; and more easily responding to customer requests and requirements.
For those event venues, organizers and service providers that have not yet undertaken a sustainability initiative, Hansen said, there are three sets of event sustainability standards available to them. The APEX/ASTM Green Meeting Standards provide a prescriptive checklist for nine separate sectors within the events supply chain with specific requirements for each. The ISO 20121 Event Management System is a management-based standard that focuses on organizations’ economic, environmental and social processes. The Global Reporting Initiative (GRI) is based on an organizations sustainability reporting efforts.
“Regardless of the standards that are adopted, getting certified by a third-party is an important step that can bring a number of benefits to those in Mexico’s events industry,” Hansen said. “Adhering to and reporting based on global standards improves overall organizational performance; adoption of standards will help the Mexican exhibition industry meet a sustainability commitment; and independent certification of standards assures the industry’s claims are credible.
“Mexico’s events industry must decide its sustainability commitment,” Hansen concluded. “Adopting a sustainability strategy based on international standards will help grow your business, as well as add to the reputation of AMPROFEC.”
About BPA Worldwide
BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPA verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing nearly 3,800 audits in over 20 countries, BPA is a trusted resource for compliance and assurance services. Its latest offering, Ad iCompli, measures and scores online ad campaign performance for business and consumer marketers. For more information, visit www.bpaww.com.
Contact:
[email protected]
Related News
BPA's Hansen: Sustainability Strategy Presents Challenges, Opportunities to China’s Event Industry
While a sustainability strategy may present challenges for Mexico’s event industry, there are also opportunities to be found, according to Glenn Hansen, BPA Worldwide President and CEO during a recent presentation at the AMPROFEC 2015 Conference in San Luis, Potosi, Mexico. AMPROFEC, the Mexican Association of Fairs, Exhibitions and Conventions, has served the Latin American events industry for 25 years.
“While it is certainly not an easy path to take, sustainability is about creating long-term value for your organization,” Hansen explained to the attendees. “That long-term value is created by embedding sustainability into management and strategic decision-making process. Adhering to globally recognized industry standards can further improve an organization’s sustainability performance.”
Hansen said the benefits of a sustainability strategy based on international standards and guidelines include reduced costs in the form of efficiency, waste reduction, productivity gains, risk mitigation, and higher employee retention. Organizations can grow their business through enhanced reputation; the ability to differentiate their offers; and more easily responding to customer requests and requirements.
For those event venues, organizers and service providers that have not yet undertaken a sustainability initiative, Hansen said, there are three sets of event sustainability standards available to them. The APEX/ASTM Green Meeting Standards provide a prescriptive checklist for nine separate sectors within the events supply chain with specific requirements for each. The ISO 20121 Event Management System is a management-based standard that focuses on organizations’ economic, environmental and social processes. The Global Reporting Initiative (GRI) is based on an organizations sustainability reporting efforts.
“Regardless of the standards that are adopted, getting certified by a third-party is an important step that can bring a number of benefits to those in Mexico’s events industry,” Hansen said. “Adhering to and reporting based on global standards improves overall organizational performance; adoption of standards will help the Mexican exhibition industry meet a sustainability commitment; and independent certification of standards assures the industry’s claims are credible.
“Mexico’s events industry must decide its sustainability commitment,” Hansen concluded. “Adopting a sustainability strategy based on international standards will help grow your business, as well as add to the reputation of AMPROFEC.”
About BPA Worldwide
BPA Worldwide is in the business of providing assurance. For 80+ years as a not-for-profit assurance service provider, BPA was originally created by advertisers, advertising agencies and the media industry to audit audience claims used in the buying and selling of advertising. Today, in addition to auditing audience claims, through its iCompli service, BPA verifies compliance to defined government, industry, and organizational standards as well as adherence to privacy, data protection and sustainability guidelines and best practices. Performing nearly 3,800 audits in over 20 countries, BPA is a trusted resource for compliance and assurance services. Its latest offering, Ad iCompli, measures and scores online ad campaign performance for business and consumer marketers. For more information, visit www.bpaww.com.
Contact:
[email protected]
Related News
BPA's Hansen: Sustainability Strategy Presents Challenges, Opportunities to China’s Event Industry
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