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Awards, Shows & Events, EXHIBITOR News
EXHIBITOR Magazine Announces Expo 2015 Award Winners
10/22/2015
For almost 30 years, EXHIBITOR magazine has brought you the world’s most prestigious exhibit-design competition, honoring the crème de la crème of trade show exhibits. Along those same lines, in 2010 and 2012, EXHIBITOR honored some of the most impressive temporary experiential structures the world has ever seen with its Expo Awards competitions in Shanghai, and Yeosu, South Korea, respectfully. Continuing that tradition, EXHIBITOR magazine launched its Expo 2015 Awards five months ago, and is finally ready to announce the winners and honorable mentions in the competition’s 11 categories. The purpose of this competition is to honor the most impressive work from Expo 2015 in Milan (aka Expo Milano) and to spotlight some of the incredible pavilions there, all brimming with inspiration for exhibit and event professionals. The competition netted a record number of entries from more than three dozen pavilions, representing countries from Spain to Switzerland, Germany to Japan, Estonia to Azerbaijan, Mexico to Malaysia, and many more. While a star-studded panel of multidisciplinary design, marketing, and communications experts judged nine categories (visit www.exhibitoronline.com/awards/expo for more on our judging panel), the Editor’s Choice Award was determined by the writers and editors of EXHIBITOR magazine, and the People’s Choice Award winner was determined by popular vote on www.ExhibitorOnline.com, where more than 100,000 readers and Expo enthusiasts cast their votes. “The Expo 2015 Award winners and honorable mentions represent some of the world’s best examples of how design, technology, presentation, and storytelling come together to create immersive experiences and effectively communicate compelling messages,” said Travis Stanton, editor of EXHIBITOR magazine. “These examples will hopefully inform and inspire today’s exhibit and event professionals — along with the next generation of face-to-face marketers. Because whether you’re creating an immense international pavilion or a small 10-by-10-foot exhibit, it’s often about making a lasting impression, and the work on display in Milan does that in truly monumental and memorable ways.” For the third consecutive Expo, the Germany Pavilion took top honors for Best Pavilion, followed by Austria and the United Arab Emirates who claimed honorable mentions in that category. In total, 23 different pavilions received recognition in this year’s competition, with the pavilions from Germany, Austria, the United Arab Emirates, Switzerland, Kazakhstan, Qatar, Mexico, and Kuwait earning high marks in multiple categories. So join us in congratulating EXHIBITOR Magazine’s Expo 2015 Award winners (listed below). After all, according to our judges, our readers, and our team of writers and editors, they are among the best the world (well, the World’s Expo, at least) has to offer. For more information on the winners of EXHIBITOR Magazine’s Expo 2015 Awards, watch for the December 2015 issue of EXHIBITOR magazine. BEST PAVILION Winner — Germany Pavilion Client: Federal Ministry of Economics and Energy (BMWi); Messe Frankfurt Exhibition GmbH (Management Company) Design: Milla & Partner GmbH; Schmidhuber Fabrication: Nussli Group 
Dietmar Schmitz, commissioner general of the Germany Pavilion, accepts the Expo 2015 Award for Best Pavilion from EXHIBITOR magazine editor Travis Stanton. This is the third consecutive world expo at which Germany has taken top honors. Honorable Mention — Austria Pavilion Client: Austria Design: Team.Breathe.Austria Fabrication: Adunic AG Honorable Mention — United Arab Emirates Pavilion Client: The National Media Council, United Arab Emirates Design: Foster + Partners Fabrication: CanBuild Ltd.; Stahlbau Pichler srl; Tecton scrl BEST EXTERIOR DESIGN Winner — United Arab Emirates Pavilion Client: The National Media Council, United Arab Emirates Design: Foster + Partners Fabrication: CanBuild Ltd.; Stahlbau Pichler srl; Tecton scrl 
EXHIBITOR magazine editor Travis Stanton presents the Expo 2015 Award for Best Exterior Design to representatives from Foster + Partners and The National Media Council, United Arab Emirates. Honorable Mention — China Pavilion Client: China Council for the Promotion of International Trade Design: Studio Link-Arc LLC Fabrication: Bodino Engineering S.r.L.; China Arts Construction and Decoration Company Ltd.; Unique Europe S.r.L. Honorable Mention — Israel Pavilion Client: Israel Design: Knafo Klimor Architects Fabrication: Avant Video Systems BEST SMALL PAVILION Winner — Azerbaijan Pavilion Client: The Republic of Azerbaijan Design/Fabrication: AG&P; Arassociati; Fratelli&Co.; iDeas; Simmetrico Srl Fabrication: Simmetrico Srl Honorable Mention — Italian Wine Pavilion Client: Vinitaly / Verona Fiera; Ministero delle Politiche Agricole, Alimentari e Forestali (MiPAAF) Design: Studio Italo Rota Fabrication: Nussli Group Honorable Mention — Vanke Pavilion Client: China Vanke Co. Design: Studio Libeskind Fabrication: Bodino Engineering Srl; CWS Soluzioni Informatiche; Nussli Group BEST EXHIBIT Winner — United Kingdom Pavilion “The Hive” Client: UK Trade & Investment Design: Wolfgang Buttress Fabrication: Stage One Honorable Mention — Belgium Pavilion “The Cave” Client: Commissariat Géneral du Gouverment Belgue Design: Patrick Genard y Asociados SLP Fabrication: Sm Besix Vanhout Honorable Mention — Switzerland Pavilion “San Gottardo — Acqua per l’Europa” Client: Programma San Gottardo 2020; Canton Grigioni, Canton Ticino, Canton Uri, Canton Vallese Design: Netwerch AG Fabrication: Nussli Group BEST ACTIVITY/INTERACTIVE Winner — Germany Pavilion “Seed Boards” Client: Federal Ministry of Economics and Energy (BMWi); Messe Frankfurt Exhibition GmbH (Management Company) Design: Milla & Partner; Schmidhuber Fabrication: Nussli Group Honorable Mention — Kazakhstan Pavilion “Interactive Floor Relief” Client: J&G Consultoria de Ferias S.L. Design: Facts and Fiction GmbH Fabrication: Designatics Honorable Mention — Qatar Pavilion “Interactive Food Table” Client: Qatar Pavilion Organizing Committee Design: Cityneon Middle East LLC Fabrication: Cityneon Middle East LLC BEST INTERPRETATION OF THEME Winner — Switzerland Pavilion Client: Federal Department of Foreign Affairs, Presence Switzerland Design: Netwerch AG Fabrication: Nussli Group 
The Expo 2015 Award for Best Interpretation of Theme goes to the Switzerland Pavilion. Here, Manuel Salchli, director of the Switzerland Pavilion, accepts the award from EXHIBITOR magazine editor Travis Stanton inside one of the pavilion’s four towers. Honorable Mention — Austria Pavilion Client: Austria Design: Team.Breathe.Austria Fabrication: Adunic AG Honorable Mention — Monaco Pavilion Client: Monaco Inter Expo Design: Facts and Fiction GmbH Fabrication: Es-Ko; Eco system BEST USE OF TECHNOLOGY Winner — Coop Italia Pavilion “Supermarket of the Future” Client: Coop Italia Design: Carlo Ratti Associati Spa Fabrication: Accenture Spa; Inres; Nussli Group 
Representatives from the Coop Italia Pavilion accept the Expo 2015 Award for Best Use of Technology. Their interactive “Supermarket of the Future” incorporated robotics, gesture recognition, and interactive screens, mobile apps, and real-time data visualization to redefine the grocery shopping experience. Honorable Mention — Germany Pavilion “Photovoltaic Cells” Client: Federal Ministry of Economics and Energy (BMWi); Messe Frankfurt Exhibition GmbH (Management Company) Design: Milla & Partner GmbH; Schmidhuber Fabrication: Nussli Group Honorable Mention — Mexico Pavilion “Bar Code Stickers” Client: ProMexico Design: Creatividad y Espectaculos (CREA Mexico) Fabrication: Cocolab Mexico BEST PRESENTATION Winner — Japan Pavilion “Harmony” Client: Japan External Trade Organization Design: Dentsu Inc.; TeamLab Fabrication: Expo Milano 2015 Japan Pavilion Exhibition Consortium, Prism Honorable Mention — European Union Pavilion “The Golden Ear” Client: European Commission Design: BRC Imagination Arts Fabrication: MCI/Dorier Group Honorable Mention — Open Air Theater “Allavita!” Client: 45 Degrees Design: 45 Degrees Fabrication: 45 Degrees ELEMENTS & DETAILS Winner — USA Pavilion “Vertical Farm” Client: Friends of the USA Pavilion Milan 2015 Design: Biber Architects; Thinc Design Fabrication: Nussli Group 
Charlie K. Faas, CEO of Friends of the USA Pavilion Milano 2015, and members of the student ambassadors program accept the Expo 2015 Award in the Elements & Details category from EXHIBITOR magazine editor Travis Stanton. The award honors the pavilion’s most iconic focal points, the kinetic vertical farm. Honorable Mention — Brazil Pavilion “The Net” Client: Brazilian Trade and Investment Promotion Agency (Apex-Brasil) Design: Studio Arthur Casas Honorable Mention — Kuwait Pavilion “Dhow Sails” Client: Ministry of Information of the State of Kuwait Design: Steiner Sarnen Schweiz AG; Studio Italo Rota Fabrication: Nussli Group EDITOR’S CHOICE Winner — Kazakhstan Pavilion Client: J&G Consultoria de Ferias S.L. Design: Facts and Fiction GmbH Fabrication: Gtp2 Architekten 
Anuarbek Mussin, commissioner general of the Kazakhstan Pavilion, accepts the Editor’s Choice Award from EXHIBITOR magazine editor Travis Stanton, alongside representatives from Facts and Fiction GmbH, the firm responsible for the pavilion’s design. Honorable Mention — Mexico Pavilion Client: ProMexico Design: Loguer Design Mexico; Creatividad y Espectaculos (CREA Mexico) Fabrication: Creatividad y Espectaculos (CREA Mexico); Nussli Group; Cocolab Mexico Honorable Mention — France Pavilion Client: FranceAgriMer Design: Agence Laverne Paysagistes; Studio Adeline Rispal; XTU Architects Fabrication: Cooperativa Muratori & Cementisti (CMC di Ravenna) PEOPLE’S CHOICE Winner — Qatar Pavilion Client: Qatar Pavilion Organizing Committee Design: Cityneon Middle East LLC Fabrication: Cityneon Middle East LLC Honorable Mention — United Arab Emirates Pavilion Client: The National Media Council, United Arab Emirates Design: Foster + Partners Fabrication: CanBuild Ltd.; Stahlbau Pichler srl; Tecton scrl Honorable Mention — Kuwait Pavilion Client: Ministry of Information of the State of Kuwait Design: Steiner Sarnen Schweiz AG; Studio Italo Rota Fabrication: Nussli Group About Exhibitor Media Group The leader in trade show and corporate event marketing education, Exhibitor Media Group publishes the award-winning EXHIBITOR magazine, a monthly publication featuring best practices in trade show marketing. EXHIBITOR'S Learning Events include: EXHIBITORLIVE, the training conference for trade show exhibit and event managers and marketers; EXHIBITORFastTrak accelerated learning conferences; and EXHIBITOR eTrak, professional online learning. Exhibitor Media Group is also the founder and sponsor of CTSM (Certified Trade Show Marketer), the industry's only university-affiliated professional certification program. Learn more at www.ExhibitorOnline.com. EXHIBITOR is a registered trademark, and EXHIBITORLIVE, EXHIBITOR FastTrak, and EXHIBITOR eTrak, are trademarks of Exhibitor Publications, Inc. in the USA and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
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