Island exhibits have all the fun. They don't share side walls with neighboring brands, they enjoy footprints deeper than 10 feet, and they can easily accommodate traffic flow with multiple ingress and egress points. But these seven in-line exhibits, ranging from 10 to 30 feet in width, prove that you don't need a standalone space
to have a stylish and highly functional booth. What's more, they all comprise exhibit systems, making them not only affordable, but also easy to install and modular enough to accommodate a variety of footprints.
PHOTOS: ORANGE APPEAL – EXPOSURES LTD.; RECON RENTAL – NIMLOK ORLANDO; GRAPHIC DESIGN – EXPOSURES LTD.
This 10-by-10-foot booth for the Orlando, FL, creative agency DesignShop featured orange imagery that referenced the company's citrus-centric logo. Acrylic LED edging along the aisle, integrated canopy lighting, and an internally lit reception desk all provided eye-catching illumination. But the star of the show was a video wall that looped messaging and imagery from DesignShop's past projects. Meanwhile, a single white bench offered attendees at the Healthcare Convention and Exhibitors Association's HCEAConnect show a place to sit and stay a while. And despite its big impact, this booth packed into a single jigged crate.
First-time exhibitor Kova Partners LLC opted for this surprisingly low-cost turnkey rental from Nimlok Orlando for its debut at the International Council of Shopping Centers' ReCon show. Comprising aluminum extrusion, white Sintra, fabric graphics, and a customized reception desk, the diminutive design featured aisle-side and semiprivate meeting spaces perfectly suited for one-on-one meetings between Kova reps and ReCon attendees. A trio of arm lights and a flatscreen monitor rounded out the 10-by-20-foot exhibit, which carried a rental price of roughly $14,000.
Raven Concealment Systems, maker of concealed weapon holsters, had one priority when it came time to redesign its 10-by-20-foot exhibit: The booth had to allow for easy and efficient graphic swaps. Using magnetic graphics panels, this modular design from Graphicolor Exhibits fit the bill. Custom acrylic shelves, illuminated display cases, and slat walls provided ample display space. A dimensional back wall featured a series of recessed shelving units intermixed with protruding structures that housed additional products, as well as graphics by Detroit-based Rat Mountain Design and a flatscreen monitor.
Princeton Artist Brush Co. wanted a warm, modern exhibit for its presence at the Craft and Hobby Association show. Plus it needed the space to accommodate occasional live demonstrations and looping video demos that would run the duration of the event. Skyline Exhibits combined angular structural elements with backlit graphics panels, mixing and matching components from its PictureScape and Envoy exhibit systems. Live demos occurred at a large wood-toned counter, while video demos were screened on a flatscreen monitor mounted above an angular table.
Health-care shows are known for clean, oftentimes clinical, exhibits. But San Francisco-based Sequenta Inc. wanted more than just a minimalist design for the American Society of Hematology show. To meet Sequenta's desire for spaces conducive to substantive conversations between its staffers and attendees, Classic Exhibits Inc. designed an exhibit featuring little more than two seating areas, a reception desk, and a bright blue back wall. And when it was time to load up and head home, the entire exhibit packed into a fabric-lined, jigged crate to prevent damage during transit and maximize ease of use from show to show.
Made in the Shades
This booth for online retailer Real Kids Shades needed to boost brand awareness, display a slew of products, and tempt retailers at the Outdoor Retailer show. On top of that, the exhibit had to come with a budget-friendly price tag. Access TCA Inc. accomplished those objectives in this 10-by-20-foot rental with a back wall full of large fabric graphics, double-sided displays featuring the company's entire product line, and a meeting area with a small round table and three chairs for hosting in-booth meetings where clients could sit and sign on the dotted line.
Going into the Healthcare Convention and Exhibitors Association's annual HCEAConnect event, Expand International of America Inc., a manufacturer of portable exhibits and displays, wanted attendees to see what its products might look like at an actual health-care show. So the company developed a logo for a fake pharmaceutical company called Benuva Life and outfitted its 10-by-20-foot booth with Expand GrandFabric System's line of modular components. A wall-mounted flatscreen and literature racks, a small table outfitted with a laptop computer, and a branded, podium-style reception desk completed the scene.