EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Additional
Content

Global

International Exhibiting Guide

The least you need to know about exhibiting internationally, covering more than 20 overseas locations.
Case Study

Craftsman's Event-Marketing Heroics

Craftsman stages a heroic product launch, and garners more than 70 million media impressions.
Research

2014 Economic Outlook

The results of our 2014 Economic Outlook Survey are in, and things are looking up.

Measurement & Budgeting


Forms & Templates Budgeting for Dummies Here is everything you need to create a ballpark budget for any show.	Exhibit Design 25 Ways to Cut Costs Next time you need to cut costs, pull out your pruning shears and these 25 cost-cutting tips.

Planning & Execution


Recommended Reading 15 Questions to Find Your Perfect Match We've compiled a list of 15 questions to ask exhibit-house prospects before signing on...	Planning & Management Off-Site Events We plan to host a hospitality event in conjunction with our trade show exhibit. What are some of the biggest dos and...

Marketing & Promotion


Exhibit Promotions Tactile Tactics Three examples of hands-on booth activities that got people involved and delivered serious results.	Social Media Marketing At Face Value Ed Keller explains why good, old-fashioned face-to-face communication is still king when it comes to marketing.

Events & Venues


Venues & Convention Centers Conventional Wisdom Tips to help you exhibit at the Colorado Convention Center.	Event Marketing Road Shows & Random Acts of Kindness Stephen Cherry goes on the road for a mobile tour that changes Amway's brand perception.

Personal & Career


Career/Life Balance Dealing with Stress My job is extremely stressful. What are some ways to cope with the stress?	Salary Survey EXHIBITOR Magazine's 27th Annual Salary Survey While annual salaries hit a record high in 2013, the increase over last year amounts to...

Exhibits & Experiences


Exhibit Design You Can Have it Small This collection of 10-by-10- and 10-by-20-foot exhibits proves that you don't need a behemoth booth to get noticed.	Exhibit Design Above and Beyond Don't neglect the overhead space in your booth. These examples of ceiling elements raise the exhibit-design roof.

International Exhibiting


Travel Going Global? Our survey reveals why exhibitors participate in shows outside the U.S.	Travel A Whole New World New and renovated convention centers are popping up all over. See if you can match the facilities with their locations.

Resources for Rookies


Exhibiting 101 In Case of Emergency Despite your best efforts, it's impossible to plan for everything that could occur at a trade show.	Planning & Management Twelve Tricks for Tabletops Follow these tips to ensure your tabletop is best in show.

Additional Content


Research Are You Normal? Take this quiz to find out how your exhibit program stacks up against your peers' programs.	Editorial Commentary The Brain Drain After years of doing more with less, exhibit professionals' creativity has been sapped, and many shows have been...	Trade Show History Auto Showoff 1933: Studebaker Corp. went big for Chicago's Century of Progress Exposition.	Ideas That Work March 2014 Games Backhoes Play, Good Touch, Backpack Brigade, and more.

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