EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Research

2017 RFI/RFP Survey

EXHIBITOR's RFI/RFP Survey identifies areas where exhibitors and custom exhibit houses aren't on the same page.
Case Study

Red-Hot Tabletop

Silicon Publishing Inc. uses a clever traffic builder to help its tabletop exhibit surpass the company's pre-show goals.
E-Marketing

Alpha Mail

Use these 11 research-based tips to make sure your email campaign doesn't end up in the digital trash bin.

Measurement & Budgeting


Budget Management Four Factors That Affect Graphic Costs EXHIBITOR spoke with multiple industry professionals to identify four vital factors that...	Exhibiting 101 The Full Report Share your program's metrics with management by crafting a post-show report that includes these 10 elements.

Planning & Execution


Exhibiting 101 The Ins and Outs of I&D Ensure your exhibit goes up and comes down without a catastrophe by following these installation-and-dismantle tips.	Planning & Management The 2017 Economic Outlook The results our Economic Outlook Survey of more than 400 face-to-face marketing professionals show cautious optimism.

Marketing & Promotion


Exhibit Promotions Pre-Show Marketing EXHIBITOR Magazine surveys 100+ corporate exhibit managers to get the hard numbers on pre-show marketing tactics.	Exhibiting 101 Trade Show Show Biz Turn your in-booth presentations into attention-grabbing productions that awe attendees and boost the bottom line.

Events & Venues


Venues & Convention Centers Kentucky Exposition Center The Kentucky Exposition Center boasts 1.3 million square feet of exhibit space and 300 acres of outdoor function space.	Corporate Event Awards EXHIBITOR Magazine's 14th Annual Corporate Event Awards Honoring excellence in event-marketing strategy and execution.

Personal & Career


Salary Survey EXHIBITOR Magazine's 31st Annual Salary Survey See how your salary stacks up to your peers' in our annual survey.	Career/Life Balance My Favorite Mistake Six trade show professionals tell all about an exhibit-marketing blunder that taught them an invaluable lesson.

Exhibits & Experiences


Exhibit Design A Sure Bet International Game Technology PLC raises the stakes with a colorful exhibit filled with interactive demos.	Fabric, Flooring & More Under Statements Six flooring examples that offer everything from drama and flair to way-finding help and message delivery.

International Exhibiting


How-To Tips Ship Shape Try your luck at identifying the sometimes obscure international shipping and customs rules exhibitors face.	How-To Tips Centers of Attention Grab your passport and see if you can guess where these eight international convention centers are located.

Resources for Rookies


Event Marketing Event-Planning Primer Use these formulas and rules of thumb to ensure your next event goes off without a hitch.	Exhibiting 101 Buyer Beware A thorough audit of your trade show invoices may reveal errors that would otherwise wreak havoc on your budget.

Research & Resources


Editorial Commentary The Commoditization of Creativity Ideas aren't free, and if you don't pay for them, you don't own them.	Trade Show Video HCEA Annual Meeting Find some inspiration in this Trade Show Video of the Healthcare Convention and Exhibitors Association Annual Meeting.	Plan B Blazing Brakes Our shipping manager received a call that included the one word that nobody in our industry wants to hear: fire.	Ideas That Work September 2017 Know When to Fold, Loco Logo, The Scarlet Letter, and more.


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