EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Additional
Content

Budgeting

Budgeting for Dummies

Create a ballpark budget for any show using these formulas and industry averages for labor rates, per diems,
and more.
Research

Virtual Reality 2.0

Our 2013 Virtual Events Survey indicates that 40 percent of respondents are earmarking funds
for virtual events.
Portfolio

Over-Arching Ideas

Here are six creative overhead elements that will help brand your space and attract attendee attention.

Measurement & Budgeting


Measuring Performance Analyze This The show is over. Now what? Follow this outline to compile a comprehensive post-show report.	Cost Cutting Cost-Conscious Lighting We're incorporating a lighting design with significant rigging into our new exhibit. How can I control costs?

Planning & Execution


Vendors & RFPs Requests for Proposals We asked 10 exhibit managers and exhibit-house reps for their opinions and advice regarding RFPs.	Cost Cutting Heavy Hitter 3-D product demos help Legrand save thousands of dollars in shipping and drayage.

Marketing & Promotion


Exhibit Promotions Cracking the Code Eight examples of clever QR codes at work on the trade show floor.	Exhibit Promotions Drawing a Crowd A clever graphic-recording activity creates buzz for EWI Worldwide.

Events & Venues


Corporate Event Awards EXHIBITOR Magazine's 10th Annual Corporate Event Awards Honoring excellence in event-marketing strategy and execution.	Venues & Convention Centers Conventional Wisdom Tips to help you exhibit at the Jacob K. Javits Convention Center.

Personal & Career


Salary Survey EXHIBITOR Magazine's 27th Annual Salary Survey While annual salaries hit a record high in 2013, the increase over last year amounts to...	Career/Life Balance Book Report Our 2013 Editorial Advisory Board recommends eight books worth reading.

Exhibits & Experiences


Exhibit Design Divine Inspiration Brizo uses a striking water feature to make waves at the 2013 Kitchen and Bath Industry Show.	Exhibit Design Desk Jobs Here are six reception desks that go beyond the box and deliver a little something extra.

International Exhibiting


Global Guide International Exhibiting Guide The least you need to know about exhibiting internationally, covering more than 20...	Planning & Management Customs, Crates & Carnets Learn everything you need to know about shipping exhibit freight all over the globe.

Resources for Rookies


Exhibit Design Twelve Tricks for Tabletops Follow these tips to ensure your tabletop is best in show.	Exhibiting 101 Blessed Union Labor unions limit exhibitors' ability to do certain things, from vacuuming booth carpet to plugging in monitors.

Additional Content


Career/Life Balance The Right Way to Be Wrong I fear that old-school approaches have created a systemic aversion to admitting failure.	Ideas That Work November 2013 The Inflatable Exhibit, Blow-by-Blow Promo, Table Stakes, and more.	Plan B Graveyard Shift Sitting in the center of my booth space was a 5-by-10-foot, 2-ton marble mausoleum.	Trade Show History Eye Wide Open 1948: The American Society of Ophthalmology and Otolaryngology met for its annual conference in Chicago.

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