EXHIBITOR - Best Practices in Trade Shows and Events

WHAT'S HAPPENING NOW:
EXHIBITORFastTrak Registration is Open
Choose from 84 sessions in four cities

SUBSCRIBE TO MAGAZINE

Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Additional
Content

Message in a Bottle

Shannon Jordan delivers a creative in-booth promo activity for a scant $150 per show, injecting a high dosage of brand awareness into her exhibit-marketing program.

Special Requests

RFIs and RFPs are often as perplexing to exhibitors as they are to custom exhibit houses. To help demystify the new-build process, EXHIBITOR completed this two-part research initiative.

Brush up on your business acumen with these eight books in our Summer Reading List, recommended by members of our 2013 Editorial Advisory Board.

Measurement & Budgeting


Planning & Management CoreLogic's Recipe for Radical Reduction CoreLogic, Inc. chops more than 30 percent from its budget.	Planning & Management Lead Qualifying and Nurturing Our sales department is only interested in A leads from shows. So how do I properly qualify leads, and what do I do...

Planning & Execution


Exhibiting 101 Breaking Up is Hard to Do Stuck with a vendor that's done you wrong? Here are some common reasons vendor relationships go bad.	Booth Staffing Staff Training Every time we have a pre-show booth-staff meeting, one or more of the staffers throws us off track with inappropriate...

Marketing & Promotion


Exhibit Promotions McAfee's Building Blocks To explain its online security services, McAfee Inc. turns to a Lego-centric booth that ultimately surpasses lead goals.	Social Media Marketing The Social Strategy Author Traci Browne explains how exhibit managers can harness the power of social media to bolster their programs.

Events & Venues


Venues & Convention Centers Conventional Wisdom Tips to help you exhibit at the Jacob K. Javits Convention Center.	Event Marketing Road Shows We asked 10 mobile-marketing experts to share their personal opinions and advice regarding multivenue road shows.

Personal & Career


Career/Life Balance Working Long Hours My boss expects me to work 12 hours a day and weekends like him. How can I work normal hours without seeming lazy in...	All-Star Awards 2013 All-Star Awards Honoring the individual accomplishments of exhibit and event managers.

Exhibits & Experiences


Exhibit Design Eye Candy Hershey Chocolate Co. serves up the future in its 50-by-50-foot exhibit.	Exhibit Design Intelligent Life Using fabric and projectors, Intel Corp. let attendees play God at CES, creating new life forms in the blink of an eye.

International Exhibiting


Global Guide International Exhibiting Guide The least you need to know about exhibiting internationally, covering more than 20...	How-To Tips International Transportation As a new exhibit manager charged with shipping our products to overseas shows, I need a crash course in international...

Resources for Rookies


Exhibit Design Twelve Tricks for Tabletops Follow these tips to ensure your tabletop is best in show.	Planning & Management Purposeful Premiums Promotional items can be fun, but they should also be effective. Review these tips on swag selection before choosing...

Additional Content


Trade Show Video MuseumExpo 2012 Check out this video, featuring highlights from the 2012 MuseumExpo at the Minneapolis Convention Center.	Editorial Commentary Property Dispute Be aware of what you are and are not legally entitled to. Ideas aren't free, and if you don't pay for them, you don't...	Plan B One Man's Trash Bags One exhibitor turns to trash bags and stick pins to satisfy a picky fire marshal.	Ideas That Work June 2013 Scent-sational Idea, Miniature Models, Flash Dance, and more.

© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education

206 South Broadway, Suite 745, Rochester, MN 55904 | Need Help? Ask Scott