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Measurement
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Best Of

The Best of CES 2019

EXHIBITOR magazine ranks the most remarkable exhibits from the 2019 International Consumer Electronics Show.
Traffic Builders

A Case for Charity in Six Steps

Eight exhibiting veterans outline six critical steps in the cause-marketing process.
Case Study

The Power of Measurement

Jeannie Sadler of Nutanix Inc. establishes a measurement and lead-qualifying system from the ground up.

Measurement & Budgeting


Cost Cutting Storage Wars According to a trio of exhibiting pros, there are at least seven ways to save on exhibit storage.	Cost Cutting DIY I&D Marketing coordinator Trina Schiavitti crafts a DIY manual that cuts I&D costs by thousands of dollars each year.

Planning & Execution


Recommended Reading Battery Systems We're thinking about buying a battery system to provide all of our exhibit's electrical needs.	Exhibiting 101 Rent Right Allocate your exhibit-marketing budget wisely by knowing when to rent and when to buy.

Marketing & Promotion


Presentations & Demonstrations Live Presentations: There's an App for That Eight apps to help you prep company reps for in-booth presentations and keynote speeches.	Exhibit Promotions Direct-Mail Effectiveness Management won't fund a direct-mail campaign. How can I convince stakeholders that direct mailers are effective?

Events & Venues


Venues & Convention Centers McCormick Place McCormick Place is just minutes from downtown Chicago and welcomes nearly 3 million visitors each year.	Venues & Convention Centers Carpe Per Diem See if you can match the details about a locale and its average per diem with the city itself in this month's quiz.

Personal & Career


All-Star Awards EXHIBITOR Magazine's 21st Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers.	Planning & Management My Favorite Mistake Six trade show professionals tell all about an exhibit-marketing blunder that taught them an invaluable lesson.

Exhibits & Experiences


Fabric, Flooring & More Bench Seats Six examples of stylish and sophisticated in-booth benches.	Exhibit Design Integrated Systems Europe 2019 Stand Design Awards See the 32 finalists from the ISE Stand Design Awards, organized by EXHIBITOR magazine.

International Exhibiting


International Exhibits Foreign Exchanges How to Avoid International Incidents at Overseas Shows	How-To Tips Taxing Situations Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.

Resources for Rookies


Exhibiting 101 In-Booth Internet Before you place your next internet-service order, make sure you understand your wired and wireless options.	Exhibiting 101 Top Mistakes My Clients Make Avoid these common exhibit-marketing gaffes that can impact your program's effectiveness and your bottom line.

Research & Resources


Editorial Commentary The Worst of CES In the #MeToo era, employing a half-naked booth babe as buyer bait is not just bad marketing; it's insulting.	Ideas That Work Ideas That Work Out with the Old, Footprints in the Stand, The Wheel Deal, Size Matters, and more	Plan B Printer Jam I was an ocean from home in a booth with a printer that didn't print and a client that was utterly deflated.	New Tools 2019 Buyers Choice Awards Six 2019 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE.


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