EXHIBITOR - Best Practices in Trade Shows and Events

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Resources for
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Small Booths

Small Wonders

These 15 exhibits may be small, but they sport big-league functionality and aesthetic appeal to spare.
Research

2019 Economic Outlook

This year should prove better than last in terms of budgets and return on investment.
Staff Training

The Seven Deadly Sins of Booth Staffers

A panel of exhibiting experts identifies seven ways staffers can doom your program.

Measurement & Budgeting


Cost Cutting DIY I&D Marketing coordinator Trina Schiavitti crafts a DIY manual that cuts I&D costs by thousands of dollars each year.	Cost Cutting Glenda Brungardt's Guide to Free Stuff In a one-on-one with EXHIBITOR, Glenda reveals the free stuff you're likely overlooking.

Planning & Execution


Planning & Management In-Booth Internet Before you place your next internet-service order, make sure you understand your wired and wireless options.	Exhibiting 101 Post-Show Paperwork Ensure that your outbound freight arrives at its next destination on time.

Marketing & Promotion


Presentations & Demonstrations Live Presentations: There's an App for That Eight apps to help you prep company reps for in-booth presentations and keynote speeches.	Exhibit Promotions Direct-Mail Effectiveness Management won't fund a direct-mail campaign. How can I convince stakeholders that direct mailers are effective?

Events & Venues


Event Marketing Venue Selection I'm clueless about venue selection for corporate events. What are some of the most critical considerations?	Venues & Convention Centers Ernest N. Morial Convention Center The MCC boasts 1.1 million square feet of exhibit space that can be divided into 12 halls

Personal & Career


All-Star Awards EXHIBITOR Magazine's 21st Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers.	Planning & Management My Favorite Mistake Six trade show professionals tell all about an exhibit-marketing blunder that taught them an invaluable lesson.

Exhibits & Experiences


Exhibit Design Taking Shape Change Healthcare's exhibit acts as a subtle homage to the stylized letter "A" in its logo.	Exhibit Design Top Seven Design Tenets From the Museum World Designers from the museum industry can offer novel principles and fresh perspectives.

International Exhibiting


International Exhibits Foreign Exchanges How to Avoid International Incidents at Overseas Shows	How-To Tips Taxing Situations Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.

Resources for Rookies


Exhibiting 101 Top Mistakes My Clients Make Avoid these common exhibit-marketing gaffes that can impact your program's effectiveness and your bottom line.	Exhibiting 101 Sealing the Deal It's important to know what is and is not negotiable when it comes to planning a corporate event.

Research & Resources


Ideas That Work Ideas That Work Sketchy Exhibit, Blade to Order, Child's Play, and more	Editorial Commentary Call Me Maybe If sidestepping spam is more important than connecting with prospects, you need to reconsider your priorities.	Plan B Oh Sh!t One of the rogue pigeons airdropped its payload onto the hair of one of our saleswomen.	Trade Show History As Time Goes By 1917: The Swiss Sample Fair in Basel, Switzerland


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