EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
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Planning
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Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
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Research
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Case Study

Entrata's Big Red Booth

Entrata Inc. scores a 102-percent increase in sales opportunities during its pivotal rebranding.
Education

Recommended Reading

EXHIBITOR presents its eighth annual recommended reading list.
Vendor Selection

Beyond Price

HP Inc.'s Glenda Brungardt, CTSM, shares her insights into selecting a new vendor for your trade show program.

Measurement & Budgeting


Budget Management Budget Breakdown To help you compare your allocations to industry averages, we surveyed companies to see how the exhibit dollar is spent.	Lead Management Info-Based Tips to Improve Lead Management Turn prospects into customers with these eight tips.

Planning & Execution


Booth Staffing Canned Openers Staff-training experts share pickup lines to help your staffers connect with attendees.	Show & Space Selection Show Selection: Five Steps to Informed Decisions The success of your exhibit program hinges on your selection of shows.

Marketing & Promotion


Exhibit Promotions Brain Teasers GE Healthcare deploys an interactive game at RSNA to demonstrate the time-saving benefits of its newest MRI machine.	Planning & Management Webroot's RSAC Reboot Cindy McElhiney supersizes her company's investment in the annual RSA Conference and generates four times as many leads.

Events & Venues


Venues & Convention Centers Charlotte Convention Center The Charlotte Convention Center in North Carolina features more than 90,000 square feet of flexible meeting space.	Corporate Event Awards EXHIBITOR Magazine's 13th Annual Corporate Event Awards Honoring excellence in event-marketing strategy and execution.

Personal & Career


Career/Life Balance Millennials in the Workplace Several marketing associates on my team are Millennials, and many members of my staff don't understand their mindset.	Salary Survey EXHIBITOR Magazine's 30th Annual Salary Survey According to our annual survey, base salaries are down, but extra compensation is up.

Exhibits & Experiences


Technology The Power of Projection Here are five examples of projection technology in action on the trade show floor.	Exhibit Graphics Think Big Bigger is usually better, as these six examples of large-format graphics demonstrate.

International Exhibiting


How-To Tips Mind Your Manners Tried-and-true tips on how to handle meetings and meals with prospects and clients from 11 different countries.	International Exhibits Going Global? The results of our 2015 International Exhibiting Survey reveal that U.S. companies are heading overseas.

Resources for Rookies


Exhibiting 101 Do Good Fences Make Good Neighbors? Transform neighboring exhibitors from adversaries into allies.	Exhibiting 101 How to Save on Swag Don't cut your company's giveaways; cut their costs. Here are eight tips to help you trim expenses.

Research & Resources


Ideas That Work September 2016 Shirtless Selling, As Seen on TV, Fancy Footwork, and more.	Editorial Commentary How Did We Get Here? Exhibitors and suppliers seem to be called to this industry in mysterious ways.	New Tools September 2016 On-the-Go Exhibit, Double-Duty Display Tower, and Qualifying Quiz.	Plan B A Sign From Above I discovered a formerly suspended sign had somehow come to rest across the booth's exhibitry and equipment.


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