EXHIBITOR - Best Practices in Trade Shows and Events

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Exhibit Design

Top Seven Design Tenets From the Museum World

Designers from the museum industry can offer novel principles and fresh perspectives.
Technology

Virtual Solutions to Real Problems

Three companies take augmented- and virtual-reality beyond gimmicky traffic builders.
Exhibiting 101

Top Mistakes My Clients Make

Avoid these common exhibit-marketing gaffes that can impact your program's effectiveness and your bottom line.

Measurement & Budgeting


All-Star Awards John Deere's Silo of Savings Rachelle Thibert saves the John Deere brand $250,000 in transit-related fees by refocusing on customers' needs.	Measuring Performance Research to the Rescue Syngenta employs various research tactics to raise its exhibit-audit grade from a C to an A.

Planning & Execution


Booth Staffing Booth Staffing We asked 10 trade show experts for their opinions on exhibit staffing and training.	Planning & Management Travel Guide The results of EXHIBITOR Magazine's 2018 Travel and Accommodations Survey are in.

Marketing & Promotion


Presentations & Demonstrations Try Again Tracy Collins use of hands-on product demos helps triple Huber Engineered Woods LLC's percentage of qualified leads.	All-Star Awards Flying the Friendly Skies Kassidy Gala Carpenter earns a 100 percent satisfaction rate from World Fuel Services Corp.'s 68 co-exhibitors.

Events & Venues


Event Marketing Introductory Events Marcia Deem, CTSM, helps Perq LLC tap a new market and reap impressive results.	Venues & Convention Centers Miami Beach Convention Center The Miami Beach Convention Center (MBCC) recently completed a three-year, $620 million renovation and expansion.

Personal & Career


All-Star Awards EXHIBITOR Magazine's 21st Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers.	Career/Life Balance My Favorite Mistake Six trade show professionals tell all about an exhibit-marketing blunder that taught them an invaluable lesson.

Exhibits & Experiences


Exhibit Design Lounge Wizard These six in-booth lounges offered respite from the show floor and immersed attendees in on-brand environs.	Exhibit Design Moving Displays Here are 11 examples of stands that creatively harnessed the power of movement.

International Exhibiting


International Exhibits Foreign Exchanges How to Avoid International Incidents at Overseas Shows	How-To Tips Taxing Situations Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.

Resources for Rookies


Planning & Management Post-Show Paperwork Ensure that your outbound freight arrives at its next destination on time.	Exhibit Design Strategic Small-Booth Designs To help you design your small but mighty booth, here are six layouts along with expert advice on how best to use them.

Research & Resources


Editorial Commentary The Data Deluge Is our rabid quest for information actually creating a scenario in which we're drowning in underutilized data?	Ideas That Work Ideas That Work Table Talk, Hanging Out, Band Aid, The Pot Pit, and more.	Plan B Stuck in Customs It looked as if some gang had looted our security cameras from a security show - an irony not lost on me.	New Tools New Tools LED video walls, facial-recognition software, and more.


	Join the EXHIBITOR Community					Search the Site

© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education

310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott