EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Technology

Techno-Files (Part Two)

Discover how geofencing, drones, and conductive ink are making an impact on the exhibit and event industry.
Portfolio

Lease of Mind

Here are six rental exhibits that marry artistry with functionality.
Case Study

Deceptive Marketing

Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.

Measurement & Budgeting


Planning & Management Economic Outlook This year is likely to be slightly better than 2017 in terms of show schedules and budget allocations.	Budget Management Budgeting 101 Here are the formulas, stats, and guidelines you need to accurately estimate expenses for your next show.

Planning & Execution


Exhibiting 101 Always be Prepared Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.	Planning & Management Exhibit Refurbishment Our exhibit is beginning to show its age. How do I decide whether to refurbish it or to build a whole new exhibit?

Marketing & Promotion


Exhibit Promotions Right on the Money Visit Omaha tweaks its tactics with a cash-themed campaign that lures almost 30 percent more organizations to its booth.	Exhibit Promotions Beefing up Booth Traffic An audience-savvy exhibit design and in-booth activity helps Zoetis Inc. capture attendees' attention.

Events & Venues


Venues & Convention Centers Raleigh Convention Center The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.	Road Shows Road Rulers Find inspiration for your next road show with these eight vehicles that are the perfect mix of form and function.

Personal & Career


All-Star Awards The 20th Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers	Salary Survey EXHIBITOR Magazine's 31st Annual Salary Survey See how your salary stacks up to your peers' in our annual survey.

Exhibits & Experiences


Fabric, Flooring & More Fashionable Furnishings Four furniture experts weigh in on this year's hottest trends for your next exhibit or event.	Exhibit Design Doubling Up Find inspiration for your next new build with these double-deck structures that add square footage and style.

International Exhibiting


How-To Tips Currency Exchange My company plans to exhibit internationally in 2018. How can I safeguard our budget from currency fluctuations?	How-To Tips Ship Shape Try your luck at identifying the sometimes obscure international shipping and customs rules exhibitors face.

Resources for Rookies


Exhibiting 101 Trade Show Trickery Protect yourself from the hustlers, swindlers, and cheats hoping to take your exhibit-marketing program for a ride.	Transportation Lost Freight Life Hacks Exhibit-marketing experts offer 10 down-and-dirty tips to help you find your lost freight from the show floor.

Research & Resources


Editorial Commentary My Bad The facade of infallibility is often little more than an obstacle to improvement.	Ideas That Work Ideas That Work Event-Marketing Epidemic, A Smashing Idea, To Dye For, Super Model, and more.	Plan B Freight Fright All of the freight had inadvertently been sent to a show in Canada. We were, in effect, boothless.	New Tools 2018 Buyers Choice Awards Six 2018 New Product Showcase entries earned Buyers Choice Awards at EXHIBITORLIVE in Las Vegas.


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