EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Additional
Content

Relationships

Calling it Quits in Five Easy Steps

Expert advice on how to make a clean break from your current exhibit house.
Case Study

Party, Print, Destroy

Hammermill Papers invites attendees to print incriminating photos and destroy the evidence at CES.
Technology

Back to the Future (Part One)

Learn how biometrics, 3-D printing, and augmented reality are impacting trade shows.

Measurement & Budgeting


Measuring Performance The Social-Media Measurement Marathon Experts share the tools used to measure social media.	Exhibit Design Nine Ways to Blow Your Budget Avoid these costly mistakes during the new-build process

Planning & Execution


Show & Space Selection Natural Selection Booth-space selection is not an exact science, Here's what you need to know before it's time to select your space.	Event Marketing Off-Site Insight Our 2015 Meetings and Events Survey indicates that 83 percent of exhibit managers are also tasked with off-site events

Marketing & Promotion


Measuring Performance Bull Session Author Jason Falls shares his straightforward approach to social-media marketing.	Exhibit Design Evolving Exhibits Three companies keep attendees coming back for more with ever-changing exhibit elements

Events & Venues


Measuring Performance Virtual Events What metrics are typically used to assess the success of virtual events?	Venues & Convention Centers Miami Beach Convention Center Tips to help you exhibit at the Miami Beach Convention Center.

Personal & Career


All-Star Awards The 17th Annual All-Star Awards Honoring the individual accomplishments of exhibit and event managers.	Career/Life Balance Job Interview Prep I'm planning to leave my job for greener pastures. How should I prepare for upcoming job interviews?

Exhibits & Experiences


Exhibit Design Upwardly Mobile Deutsche Telekom AG combined bright pops of color and striking architectural elements in its exhibit at Mobile World...	Exhibit Design Sweet Suites Check out these six examples of in-booth suites that offer functional components paired with delicious design.

International Exhibiting


How-To Tips Foreign Affairs Try matching the unique custom with the country in this quiz.	Planning & Management Simplifying the Search for International Suppliers Advice from the pros on sourcing vendors for overseas trade shows

Resources for Rookies


Recommended Reading Do You Know EXHIBITORLIVE! How well do you know the largest conference for exhibit and event-marketing professionals?	Exhibiting 101 Field Research Gather audience demographics and event objectives before selecting a venue for your next off-site event.

Additional Content


Trade Show Video EXHIBITOR2014 Check out this video tour of EXHIBITOR2014 (now known as EXHIBITORLIVE).	Plan B Love thy Neighbor An exhibitor falls ill on the show floor and her neighbors come to the rescue.	Editorial Commentary The Great Divide If you're pulling and pushing at the same time, it's unlikely you'll move anyone toward a sale.	Ideas That Work February 2015 Happy Bic-Day, Interop Arcade, Rock On, and more.


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