EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Exhibit Design

Guten Tag from EuroShop 2017!

Need a little inspiration for your next exhibit design? Here are some of the best ideas that EuroShop 2017 had to offer.
Research

Pre-Show Marketing

EXHIBITOR Magazine surveys 100+ corporate exhibit managers to get the hard numbers on pre-show marketing tactics.
Case Study

Siemens' Strategy of Secrecy

Siemens Healthineers' discreet product-launch strategy boosts exhibit tours by 145 percent.

Measurement & Budgeting


Planning & Management The Full Report Share your program's metrics with management by crafting a post-show report that includes these 10 elements.	Budget Management Multimedia Pricing We plan to add an LED curtain to our exhibit. But what is pixel pitch, and how does it affect resolution?

Planning & Execution


Planning & Management The 2017 Economic Outlook The results our Economic Outlook Survey of more than 400 face-to-face marketing professionals show cautious optimism.	Booth Staffing Diagnosing Dysfunctional Staffers Three staff-training experts share their insights to help you nip eight common bad...

Marketing & Promotion


Exhibit Promotions Sowing Seeds Supersized exhibit elements and a loyalty-building in-booth experience help Garden of Life shatter its pre-show goals.	Planning & Management Larger Than Life: How to Make Small Exhibits Stand Out Expert ideas for how small exhibitors can compete with the big guys.

Events & Venues


Venues & Convention Centers America's Center Convention Complex This St. Louis venue is a one-stop shop for a variety of events.	Event Marketing Off-Site Events We asked 10 industry experts to share their opinions and advice on off-site events.

Personal & Career


Planning & Management My Favorite Mistake Six trade show professionals tell all about an exhibit-marketing blunder that taught them an invaluable lesson.	All-Star Awards The 19th Annual All-Star Awards Honoring the individual accomplishments of exhibit and event managers.

Exhibits & Experiences


Technology Standing Ovation Seven examples of tablet stands that will add a dash of style to your exhibit while keeping your tablets secure.	Exhibit Design Awards EXHIBITOR Magazine's 31st Annual Exhibit Design Awards Honoring the best trade show exhibit designs in the world.

International Exhibiting


How-To Tips Mind Your Manners Tried-and-true tips on how to handle meetings and meals with prospects and clients from 11 different countries.	International Exhibits Going Global? The results of our 2015 International Exhibiting Survey reveal that U.S. companies are heading overseas.

Resources for Rookies


Exhibiting 101 Buyer Beware A thorough audit of your trade show invoices may reveal errors that would otherwise wreak havoc on your budget.	Exhibiting 101 Taking the Lead Follow these 10 tips to turn your list of leads into revenue-boosting sales.

Research & Resources


Editorial Commentary Fish or Cut Bait Whether you're hoping to snag bass or buyers, it's important to do a little research first.	Ideas That Work June 2017 Bottoms Up, Quid Pro Quote, Animal Magnetism, and more.	Plan B Vanishing Act Our driver and exhibitry had vanished like the Statue of Liberty in the hands of David Copperfield.	Trade Show History History Lesson Guess the names of these historic trade shows and world's fairs.


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