EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Additional
Content

Global

International Exhibiting Guide

The least you need to know about exhibiting internationally, covering more than 20 overseas locations.
Case Study

Craftsman's Event-Marketing Heroics

Craftsman stages a heroic product launch, and garners more than 70 million media impressions.
Research

2014 Economic Outlook

The results of our 2014 Economic Outlook Survey are in, and things are looking up.

Measurement & Budgeting


Measuring Performance Measure for Measure Exhibit Surveys Inc.'s Dick Swandby shares how statistical measuring changed the trade show industry.	Exhibit Design 25 Ways to Cut Costs Next time you need to cut costs, pull out your pruning shears and these 25 cost-cutting tips.

Planning & Execution


Recommended Reading 15 Questions to Find Your Perfect Match We've compiled a list of 15 questions to ask exhibit-house prospects before signing on...	Case Studies The Total Package An exhibit facelift and stellar execution help Carestream Health Inc. attract attention and increase qualified leads.

Marketing & Promotion


Presentations & Demonstrations Now Showing Six examples of live presentations that offer more than meets the eye.	Exhibit Promotions Tactile Tactics Three examples of hands-on booth activities that got people involved and delivered serious results.

Events & Venues


Venues & Convention Centers Conventional Wisdom Tips to help you exhibit at the Ernest N. Morial Convention Center.	Event Marketing Road Shows & Random Acts of Kindness Stephen Cherry goes on the road for a mobile tour that changes Amway's brand perception.

Personal & Career


Career/Life Balance Dealing with Stress My job is extremely stressful. What are some ways to cope with the stress?	Salary Survey EXHIBITOR Magazine's 27th Annual Salary Survey While annual salaries hit a record high in 2013, the increase over last year amounts to...

Exhibits & Experiences


Exhibit Design You Can Have it Small This collection of 10-by-10- and 10-by-20-foot exhibits proves that you don't need a behemoth booth to get noticed.	Exhibit Design Above and Beyond Don't neglect the overhead space in your booth. These examples of ceiling elements raise the exhibit-design roof.

International Exhibiting


International Exhibits Going Global? Our survey reveals why exhibitors participate in shows outside the U.S.	International Exhibits A Whole New World New and renovated convention centers are popping up all over. See if you can match the facilities with their locations.

Resources for Rookies


Exhibiting 101 Stealing the Show Learn how to protect exhibit property and prevent show-floor theft by following these tips and tricks.	Planning & Management Twelve Tricks for Tabletops Follow these tips to ensure your tabletop is best in show.

Additional Content


Editorial Commentary Greetings From Europe Europeans understand that the value of trade shows is not solely in obtaining a database of faceless email addresses.	Plan B Size Matters To my horror, I realized that a good 2 feet of our food truck was still sticking out in the main aisle.	Trade Show Video Society for Human Resource Management Annual Conference An annual gathering for HR professionals, the annual SHRM conference features creative,...	Blogs Ask Mr. Green Tom Bowman dispels urban myths related to carbon footprint contributions.

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