EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Exhibit Design Awards

EXHIBITOR Magazine's 32nd Annual Exhibit Design Awards

Honoring the best trade show exhibit designs in the world.
Exhibiting 101

Freight Expectations

Answer these 12 questions to ensure your exhibit shipment arrives on time and on budget.
Trade Show Trends

Transparent Screens

Transparent screens can infuse undeniable audiovisual intrigue into any exhibit.

Measurement & Budgeting


Planning & Management Economic Outlook This year is likely to be slightly better than 2017 in terms of show schedules and budget allocations.	Budget Management Budgeting 101 Here are the formulas, stats, and guidelines you need to accurately estimate expenses for your next show.

Planning & Execution


Planning & Management Always be Prepared Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.	Planning & Management Exhibit Refurbishment Our exhibit is beginning to show its age. How do I decide whether to refurbish it or to build a whole new exhibit?

Marketing & Promotion


Exhibit Promotions Deceptive Marketing Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.	Exhibit Promotions Right on the Money Visit Omaha tweaks its tactics with a cash-themed campaign that lures almost 30 percent more organizations to its booth.

Events & Venues


Venues & Convention Centers Raleigh Convention Center The Raleigh Convention Center features a 150,000-square-foot exhibit hall, and 30,000 square feet of meeting areas.	Road Shows Road Rulers Find inspiration for your next road show with these eight vehicles that are the perfect mix of form and function.

Personal & Career


All-Star Awards The 20th Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers	Salary Survey EXHIBITOR Magazine's 31st Annual Salary Survey See how your salary stacks up to your peers' in our annual survey.

Exhibits & Experiences


Exhibit Design Awards D'art Gallery D'art Design Gruppe wins the EDGE Award with a stand that mixes mirrors, cardboard letters, and a 15-foot-tall pencil.	Exhibit Design Awards Kidding Around Playful design elements and clever product displays lead to a Gold Award for Munchkin Inc.

International Exhibiting


How-To Tips Currency Exchange My company plans to exhibit internationally in 2018. How can I safeguard our budget from currency fluctuations?	How-To Tips Ship Shape Try your luck at identifying the sometimes obscure international shipping and customs rules exhibitors face.

Resources for Rookies


Exhibiting 101 Trade Show Trickery Protect yourself from the hustlers, swindlers, and cheats hoping to take your exhibit-marketing program for a ride.	Transportation Lost Freight Life Hacks Exhibit-marketing experts offer 10 down-and-dirty tips to help you find your lost freight from the show floor.

Research & Resources


Ideas That Work Ideas That Work Pencil Pushers, Encoded Communique, Flower Power, and more.	Plan B A Matter of Perspective My manager explained that there was "a huge problem" and suggested I get to the booth immediately.	Editorial Commentary Funny Business Humor can cut through an awful lot of cynicism, and machete a marketing pathway right into consumers' hearts.	Trade Show History Robo Crop 1960: Harvey Harvester makes the rounds at state fairs.


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