EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Event Awards

EXHIBITOR Magazine's 15th Annual Corporate Event Awards

Recognizing excellence in event-marketing strategy and execution.
Event Awards

Buzz-Worthy Marketing

Bumble Trading Inc. brings its app into the real world and nets 200 million media impressions.
Event Awards

The On-Demand Press Event

Lexus Europe engages with nearly 500 journalists via an on-demand augmented-reality press conference.

Measurement & Budgeting


Planning & Management Economic Outlook This year is likely to be slightly better than 2017 in terms of show schedules and budget allocations.	Budget Management Budgeting 101 Here are the formulas, stats, and guidelines you need to accurately estimate expenses for your next show.

Planning & Execution


Exhibiting 101 Balance of Power: Part Two Amp up your pre-show planning with these answers to commonly asked questions about in-booth electricity.	Budget Management Expired? How do you know when your exhibit is truly on its last legs?

Marketing & Promotion


Corporate Event Awards Sweat Shop To launch its line of athletic apparel, Dick's Sporting Goods Inc. asks amateur athletes to break a sweat.	Corporate Event Awards Rick and Morty's Excellent Adventure Adult Swim promotes its hit show with a tour that racks up over 50 million impressions.

Events & Venues


Venues & Convention Centers George R. Brown Convention Center Totaling 1.85 million square feet, the George R. Brown Convention Center (GRB) in...	Corporate Event Awards GitHub's User Group Reboot GitHub Inc. wows its audience of software developers and coders with a user conference that feels more cutting edge...

Personal & Career


All-Star Awards The 20th Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers	Career/Life Balance My Favorite Mistake Six trade show professionals tell all about an exhibit-marketing blunder that taught them an invaluable lesson.

Exhibits & Experiences


Exhibit Design Strategic Lighting: How to Outshine the Competition Two exhibit-lighting pros offer tips to accomplish four key objectives.	Exhibit Design EXHIBITOR Magazine's 5th Annual Portable/Modular Awards Read about the 12 portable, modular, and system exhibits that took home top honors in...

International Exhibiting


How-To Tips International Shipping We asked 10 experts to share their views and opinions on international shipping.	How-To Tips Currency Exchange My company plans to exhibit internationally in 2018. How can I safeguard our budget from currency fluctuations?

Resources for Rookies


Exhibiting 101 Got it Covered? Here's what you need to know about your exhibit-insurance options.	Exhibiting 101 Trade Show Trickery Protect yourself from the hustlers, swindlers, and cheats hoping to take your exhibit-marketing program for a ride.

Research & Resources


Trade Show Trends Animated Graphics Animated graphics can turn static panels into dynamic, engaging messaging mediums.	Ideas That Work Ideas That Work Message in a Box, Graphic Cover-Up, Soundproof Strategy, and more.	Editorial Commentary Trending Topics The people on the front lines of your exhibiting program are likely dumber than they were eight years ago.	Plan B AWOL Apps The event planner called to report that the booth had arrived, but the promotional and food items were on the lam.


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