EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Sizzle Awards

EXHIBITOR Magazine's 20th Annual Sizzle Awards

Honoring red-hot trade show exhibit promotions.
Sizzle Awards

The Great Escape

American Express Open traps attendees at the International Consumer Electronics Show.
Sizzle Awards

Show and Intel

Intel Corp. brings its technology to life through an exhibit filled with interactive experiences.

Measurement & Budgeting


Budget Management Four Factors That Affect Graphic Costs EXHIBITOR spoke with multiple industry professionals to identify four vital factors that...	Exhibiting 101 The Full Report Share your program's metrics with management by crafting a post-show report that includes these 10 elements.

Planning & Execution


Exhibiting 101 The Sky's the Limit Keep your exhibit's overhead elements from crashing down with these expert insights.	RFPs & Booth Management Double Decks What questions should I ask rental providers to ensure I select the double-deck system that best fits my needs?

Marketing & Promotion


Exhibit Promotions Fast Food Avocados From Mexico creates an in-booth avocado vending machine that captivates attendees.	Presentations & Demonstrations Audible's Sound Idea Audible Inc. captures New York Comic Con attendees' attention with a gamified exhibit.

Events & Venues


Planning & Management Event Admittance As soon as our hospitality event opens, our check-in desks are overrun.	Venues & Convention Centers Cobo Center Boasting 722,500 square feet, the Cobo Center sits along Detroit's revitalized riverfront.

Personal & Career


Salary Survey EXHIBITOR Magazine's 31st Annual Salary Survey See how your salary stacks up to your peers' in our annual survey.	Career/Life Balance My Favorite Mistake Six trade show professionals tell all about an exhibit-marketing blunder that taught them an invaluable lesson.

Exhibits & Experiences


Exhibit Design A Sure Bet International Game Technology PLC raises the stakes with a colorful exhibit filled with interactive demos.	Fabric, Flooring & More Under Statements Six flooring examples that offer everything from drama and flair to way-finding help and message delivery.

International Exhibiting


How-To Tips Ship Shape Try your luck at identifying the sometimes obscure international shipping and customs rules exhibitors face.	How-To Tips Centers of Attention Grab your passport and see if you can guess where these eight international convention centers are located.

Resources for Rookies


Exhibiting 101 Trade Show Show Biz Turn your in-booth presentations into attention-grabbing productions that awe attendees and boost the bottom line.	Event Marketing Event-Planning Primer Use these formulas and rules of thumb to ensure your next event goes off without a hitch.

Research & Resources


Editorial Commentary The Cost of Doing Business Every time an exhibit house chooses to bid on a project, it's playing Russian Roulette with its budget.	Ideas That Work October 2017 A Sweet Idea, Nice Cubes, Making a Splash, and more.	Plan B Barrel Band-Aid Our client was frantically trying to connect a projector to a wall-attached mount. There was no way it was going to work	Trade Show History Skelton Crew 1959: General Motors exhibits at the Motorama expo.


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