EXHIBITOR - Best Practices in Trade Shows and Events

WHAT'S HAPPENING NOW:

SUBSCRIBE TO MAGAZINE

Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Media Relations

30 Tips to Court the Press

How do you generate press coverage at a trade show? Six writers and editors offer the inside scoop.
Case Study

Merial Inc.'s Puppy Promo

Already an alpha dog in the animal-health industry, Merial Inc. trots out a puppy-centric experience.
Refurbishment

Expired?

How do you know when your exhibit is truly on its last legs?

Measurement & Budgeting


Planning & Management Economic Outlook This year is likely to be slightly better than 2017 in terms of show schedules and budget allocations.	Budget Management Budgeting 101 Here are the formulas, stats, and guidelines you need to accurately estimate expenses for your next show.

Planning & Execution


Vendors & RFPs Shipping Crates What's the least I need to know about crates before I purchase a new booth?	Planning & Management Always be Prepared Planning for a trade show calamity needn't be a fiasco unto itself - if you follow a few basic steps.

Marketing & Promotion


Exhibit Promotions Deceptive Marketing Attivo Networks Inc. takes a bold new approach to exhibiting by deceiving attendees.	Exhibit Promotions Right on the Money Visit Omaha tweaks its tactics with a cash-themed campaign that lures almost 30 percent more organizations to its booth.

Events & Venues


Venues & Convention Centers Moscone Center The Moscone Center spans 20 acres in the heart of downtown San Francisco.	Road Shows Road Rulers Find inspiration for your next road show with these eight vehicles that are the perfect mix of form and function.

Personal & Career


All-Star Awards The 20th Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers	Salary Survey EXHIBITOR Magazine's 31st Annual Salary Survey See how your salary stacks up to your peers' in our annual survey.

Exhibits & Experiences


Technology Reality Check Test how familiar you are with the terminology of virtual reality (VR) and augmented reality (AR) technologies.	Exhibit Graphics Signs of the Times EXHIBITOR and the Digital Signage Experts Group propose seven rules to ensure your digital signs' success.

International Exhibiting


How-To Tips Currency Exchange My company plans to exhibit internationally in 2018. How can I safeguard our budget from currency fluctuations?	How-To Tips Ship Shape Try your luck at identifying the sometimes obscure international shipping and customs rules exhibitors face.

Resources for Rookies


Exhibiting 101 Trade Show Trickery Protect yourself from the hustlers, swindlers, and cheats hoping to take your exhibit-marketing program for a ride.	Transportation Lost Freight Life Hacks Exhibit-marketing experts offer 10 down-and-dirty tips to help you find your lost freight from the show floor.

Research & Resources


Trade Show Video EuroShop 2017 Held once every three years in Dusseldorf, EuroShop showcases the newest innovations in retail and exhibit design.	Plan B And the Wall Came Tumbling Down Our entire back wall suddenly came tumbling down, narrowly missing our crew.	Editorial Commentary Casing the Joint Suitcasing is the practice of marketing yourself in the exhibit hall without actually paying for booth space.	Trade Show History Here Comes the Sun 1878: Augustin Mouchot demonstrates solar power at the Exposition Universelle in Paris.


	Join the EXHIBITOR Community					Search the Site

© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education

310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott