EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement & Budgeting


Measuring Performance Calculating Value: 6 Metrics to Prove Your Program's Worth We reached out to four measurement masters to demystify the most effective metrics.	Cost Cutting Battery Systems We're thinking about buying a battery system to provide all of our exhibit's electrical needs.

Planning & Execution


Planning & Management The Statistics of Sponsorships The majority of marketers currently invest in trade show sponsorships. But are they...	Event Marketing Hospitality Event Staffing We're hosting a hospitality event in conjunction with our trade show booth. How should we best staff this event?

Marketing & Promotion


Exhibit Promotions Virtual and Augmented Reality How can I customize VR and AR experiences so they reflect our brand and products, as opposed to being a tech stunt?	Exhibiting 101 Promo Primer Get the most out of your promotional giveaways by heeding these five tips.

Events & Venues


Event Marketing Keynote Addresses We asked 10 experts to share their views and opinions on keynotes and keynote speakers.	Venues & Convention Centers Greater Columbus Convention Center The Greater Columbus Convention Center sits atop the city's Union Station train depot.

Personal & Career


Career/Life Balance Book Smart EXHIBITOR asked the members of its 2019 Editorial Advisory Board to build a reading list for face-to-face marketers.	Venues & Convention Centers Carpe Per Diem See if you can match the details about a locale and its average per diem with the city itself in this month's quiz.

Exhibits & Experiences


Exhibit Graphics Graphic Content Take this month's quiz and try to match the clues to the correct graphic-related terms.	Exhibit Design Marvelous Multimedia Six multimedia examples show how to add some movement, a little light, and a sprinkle of magic to your next exhibit.

International Exhibiting


How-To Tips ATA Carnets What is an ATA Carnet, and how - and why - would I obtain one?	International Exhibits Foreign Exchanges How to Avoid International Incidents at Overseas Shows

Resources for Rookies


Exhibiting 101 Material Handling FAQs Here are answers to the most commonly asked questions regarding material handling.	Planning & Management The Post-Show Push Ensure your exhibiting program's success by keeping these easy-to-forget post-show tasks top of mind.

Research & Resources


Editorial Commentary The High C's Understanding the opinions of those above you on the org chart can prove essential to navigating office politics.	Plan B Tower of Destruction A peek inside the room revealed our mangled monitor lying on the floor.	Ideas That Work Ideas That Work Foot in the Door, Lit Wit, Cage Match, Wheel of Demonstration, and more.	Trade Show History Treasure Map 1937: The International Exposition of Art and Technology in Paris features a bejeweled "Map of Industry."


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