CTSM - Certified Trade Show Marketer

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CERTIFIED
TRADE SHOW MARKETER

The
Program

Steps to
Certification

Faculty
and Staff

Information
For Bosses

Steps to Certification


STEP 1 CLASSROOM TRAINING	STEP 2 FINAL EXAM	STEP 3 PORTFOLIO

23 required sessions and 7.5 hours of elective sessions embody the classroom training that all enrollees must complete. In order to make education more accessible, we offer sessions at the annual EXHIBITORLIVE Conference, online through EXHIBITOR eTrak, and at EXHIBITORFastTrak regional conferences.

Core Sessions

Four CEUs (Continuing Education Units) are earned upon completion of the 23 required sessions listed below, plus 7.5 hours of electives. Enrollees must take quizzes after each session to receive credit.


LEARNING TRACKS:	REQUIRED SESSIONS:
Measurement & Analytics	1008R	How to Measure the Value of Trade Show Participation Part I: Basic Concepts
Measurement & Analytics	1009R	How to Measure the Value of Trade Show Participation Part II: Practical Application
Planning & Execution	2001R	Selecting the Right Shows for Your In-person Events: The Critical Decision
	2003R	The Nuts and Bolts of Budgeting for Results
	2014R	The Basics of Trade Show Project Management – Part I
	2015R	The Basics of Trade Show Project Management – Part II
	2072R	How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff
Marketing & Sales	3006R	Multi-Channel Marketing Strategies for Your Live Events and Trade Shows
	3011R	How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
	3015R	Integrated Marketing Communications
	3022R	No Exhibit is an Island – Building a Bridge to Success
	3048R	Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
	3050R	Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Management & Leadership	4005R	Conversations That Matter: Know Precisely What to Say to Manage Up - and Down
Management & Leadership	4007R	Exhibit Law Primer: Legal Concepts and Practical Advice
Global Exhibit Marketing	5010R	A Trip Around the World - Must-Knows for Global Exhibiting
Exhibits, Experiences, Events	6008R	From Marketing to Measurement: 10 Steps to a Great Corporate Event
	6010R	The Basics of Event Planning and Management – Part I
	6011R	The Basics of Event Logistics and Implementation – Part II
	6017R	Graphics Boot Camp: The Basics Every Event Manager Should Know
	6020R	The @show Experience: Understand the Essentials of Exhibit Design
Personal & Career	7XXXR	See CTSM5 Substitutions
Personal & Career	7058R	Thrive Under Deadlines: Strategies for Success


Customizable Learning Options
For 5+ Years of Industry Experience

Enrollees with 5 or more years of experience have the option of replacing some of the 23 required sessions with approved electives, which are labeled CTSM5. They must request their substitutions using the Substitution Request Form.

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Learning Events

EXHIBITOR eTrak
University-Affiliated Online Learning for Trade Show and Corporate Event Marketers
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EXHIBITORFastTrak
The Accelerated Learning Conference for Exhibit and Corporate Event Marketing Professionals
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Portfolio Assistance
Online Session 7010:
Preparing, Developing, and Submitting a Quality CTSM Portfolio
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Our Partner

At CTSM we believe in quality education, so we've partnered with NIU to provide us with the best resources for your professional certification.


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