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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
<< BACK
Tue. July 16 3:00 PM - 4:30 PM
CTSM Required
3011R: How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
Events and tradeshows are the front lines of brand building and Exhibit Managers should be leading the charge. This session is designed to explore how exhibit managers can take a more active role in building their company's brand and therefore be more valuable to their organization.
Learning Objectives:
• Use consistency to strengthen your exhibit and event marketing.
• Leverage brand assets throughout your organization.
• Train and use your staff to their fullest extent.
• Measure your results and report them in the context of brand building.
• Build consensus within management of your role in brand building.
• Gather and analyze customer feedback to optimize brand communication strategies.
Learning Objectives:
• Use consistency to strengthen your exhibit and event marketing.
• Leverage brand assets throughout your organization.
• Train and use your staff to their fullest extent.
• Measure your results and report them in the context of brand building.
• Build consensus within management of your role in brand building.
• Gather and analyze customer feedback to optimize brand communication strategies.
Scott Leech, senior partner, BrandSpeak Communications
Scott Leech knows audiences. When he's not in front of one, he's strategizing how clients can attract and impress them. With over 25 years' experience creating and producing live events, Scott combines fundamental and effective communication strategies with a deep knowledge and passion for the most cutting-edge technology. He's also a fanatic follower of live music and local theater.
