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The Professional Learning Conference for
Exhibit and Corporate Event Marketers
July 15 - 19, 2024 | Fontainebleau Las Vegas
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Tue. July 16 8:30 AM - 10:00 AM
New Session
Half-Day Workshop
6100-A: Thriving Together - Crafting Your Trade Show Experience with Environmental and Social Sustainability
This workshop will feature two 90-minute sessions with a 30-minute break betweem them. Register for both A and B.
In an era where environmental and social responsibility is paramount, this session offers exhibitors a comprehensive guide to infusing sustainability into every facet of their trade show presence. From booth design, transportation logistics, marketing collaterals, and stakeholder engagement, participants will gain practical insights and actionable strategies to reduce their environmental footprint while enhancing brand reputation and attracting conscientious clientele.
Learning Objectives:
• Describe the concept of sustainability within the context of trade shows and recognize its significance in modern exhibiting practices.
• Align exhibiting practices with company CSR goals or personal sustainability values to foster a more environmentally responsible brand image.
• Discuss eco-friendly booth design principles and select sustainable materials.
• Obtain sustainable marketing collaterals and giveaway items.
• Identify sustainable transportation and logistics options.
• Engage with event and show organizers to advocate for enhanced sustainability practices.
Learning Objectives:
• Describe the concept of sustainability within the context of trade shows and recognize its significance in modern exhibiting practices.
• Align exhibiting practices with company CSR goals or personal sustainability values to foster a more environmentally responsible brand image.
• Discuss eco-friendly booth design principles and select sustainable materials.
• Obtain sustainable marketing collaterals and giveaway items.
• Identify sustainable transportation and logistics options.
• Engage with event and show organizers to advocate for enhanced sustainability practices.
CTSM Candidates with 5 or more years of experience may take this session in place of certain five-digit required sessions, with prior approval.
Sydney Rhea, CEM, Sustainability Project Delivery Manager, Informa Markets North America
Sydney Rhea, CEM is the Sustainability Project Delivery Manager for Informa Markets North America Business, leading sustainability initiatives across the company's Agriculture, Aviation, Engineering, Fashion, HIMSS, Infrastructure & Construction, Licensing, New Hope, and SupplySide portfolios.
With 14 years of experience in the hospitality and event management industry, she has been an Operations leader and Event Manager for Informa, the world's largest trade show organizer. Sydney is current Chair of Meetings Industry Council (MIC) of Colorado.
