Matthias Braun

creative director, Studio Atelier Damböck Messebau GmbH
Munich
Matthias Braun brings more than 25 years of experience to his position as creative director at Studio Atelier Damb?ck Messebau GmbH. Founded in 1975, the Munich-based studio has developed into a global provider of 3-D communication and brand design with branches and partners in Europe, the United States, and China. Prior to joining Atelier Damböck, Braun worked with Infocus Design in Sydney, where he designed an award-winning motor-show exhibit for the Land Rover brand. He partners with clients and mentors multidisciplinary design teams to create outstanding projects such as trade fair stands, show rooms, events, interiors, and environments for clients all over the world, including brands such as Apple Computer, Atomic Ski, Baxter, Cazal Eyewear, Doka, Microsoft, Salesforce.com, Siemens, Xylem, and many more.

Glenda Brungardt, CTSM

global events manager, HP Inc.
Fort Collins, CO
Glenda Brungardt is a member of the corporate events team for HP Inc. As the global events manager, she is responsible for tier one trade shows and events. Brungardt joined HP in August of 1977 and has worked in trade shows and events for the past 28-plus years, during which time she has served on many councils and task forces and has helped create and implement HP's Global Performance Measurement Program. She has managed trade shows and events for almost every business at HP and is part of an HP-wide network of event marketing and technical professionals that deliver consistent brand, messaging, experiences, and execution. Team members focus on identifying and driving economies of scale to generate revenue, increase productivity, and help improve HP's marketing investment. The members of the team are foremost brand advocates and best in class at execution of events, trade shows, and customer visits.
Brungardt currently serves on the on the conference advisory board for EXHIBITORLIVE, as a member of the EDPA Exhibitor Advisory Committee, and on the CEIR Research Committee. She has previously served on various boards for CEMA (Corporate Event Marketing Association), the International Consumer Electronics Show, BPA Worldwide Event Audits, EXHIBITOR magazine, the IAEE Awards Committee, and the E2MA board/advocacy committee. She was named to the Event Marketer "Dream Team" in 2004 and received EXHIBITOR magazine's All-Star Award in 2005. Over the past few years she has spoken at the CEMA Summit, EXHIBITORLIVE, Exhibitor FastTrak, Red Diamond Congress, TS2 Conference, Event Marketer Green Summit, EDPA Summit, and the Event Marketer Experiential Marketing Summit.

Matt Jones

marketing experience and design manager, GE Appliances
Louisville, KY
Matt Jones grew up with a sketchbook in his hands, and when he wasn't drawing, he was building with Legos. Ultimately his passion for drawing and building brought him to the University of Cincinnati and its Design, Art, Architecture, and Planning building, where he studied industrial design. As a result, he's been designing, building, creating, and solving problems for GE Appliances for more than 20 years. As the marketing experience and design manager, he tasks his team to challenge assumptions and develop new engagements and experiences for GE customers, from trade shows to corporate events to the show room floor.

Chris LaRoy

senior manager, industry events and trade shows, Cox Automotive Inc.
Atlanta
Chris LaRoy supports the Industry Events and Trade Shows team at Cox Automotive Inc. This team is responsible for cultivating and maintaining key industry relationships as well as strategy and activation at industry trade shows and conferences. Previously, LaRoy joined Autotrader Inc. in 2013 and leveraged more than 10 years of marketing experience to drive innovation and enhance the client experience. Prior to his work at Autotrader, he was a marketing manager at Momentum, where he supported United Parcel Service Inc. and its college sports strategy and activation. He has also worked with Jack Morton Worldwide to support the experiential team at General Motors Co. and its respective dealer groups. LaRoy earned a bachelor's degree from Indiana Wesleyan University and an MBA from Florida Atlantic University. He is also a 2017 All-Star Award winner.

Malcolm Lee

director of environment design, Ziba Design Inc.
Portland
Malcolm Lee designs highly engaging and performative environments, choreographing people, technology, services, and communications to create compelling, memorable experiences. He has led experience innovation programs for retail, hospitality, health-care, and institutional clients and has delivered award-winning programs for large and small brands around the world including Adidas, Luxottica, Carnival Cruise Lines, New Seasons Market, Reebok, and the Portland Art Museum.
Prior to joining Ziba Design Inc. in 2012, Malcolm worked for Allied Works Architecture, Rick Joy Architects, and Tsao & McKown Architects, where he contributed to cultural and institutional projects for clients such as the Catlin Gabel School, the Pacific Northwest College of Art, the Mus?e National des Beaux-Arts du Québec, and the Mus?e Cantonal des Beaux-Arts de Lausanne. Lee holds B.Arch and M.Arch degrees from the University of Cincinnati. His work has been recognized by American Architecture, World Architecture Barcelona, Core77, and IxDA design awards, and has been published widely in books and periodicals, including the Princeton Architectural Press, Metropolis Magazine, VMSD, Retail Design World, and Hatje Cantz.

Annette McClure, CTSM, CSEP

account manager, trade shows and events, Nationwide Children's Hospital
Columbus, OH
Annette McClure, CTSM, CSEP, has more than 20 years of exhibiting experience with Nationwide Children's Hospital, where she is responsible for developing and continuously improving the hospital's trade show and events program at national conferences. She's a holds a Gold Level Certified Trade Show Marketer (CTSM) designation and serves as a portfolio advisor for CTSM candidates. In addition, McClure is a Certified Special Event Professional (CSEP), conferred by the International Live Events Association (ILEA), as well as a ILEA Esprit Award and ILEA Ohio WOW! Award recipient.

Suzanne Morsch

founder, Su, Design Us
Woerden, Netherlands
Suzanne Morsch founded Su, Design Us in 2013. However, during the past 12 years, she developed her own signature in experience- and live-event design with a special focus on expo, event, retail, and brand worlds. She started her career as a 3-D designer in retail concepts and through the years her interest, affection, and passion grew in the area of temporary events, such as exhibitions, corporate booth designs, and live events hosted by A-level brands and international government institutions. Su, Design Us serves various organizations and myriad B2B and B2C clients.

Diane Perlov

senior vice president for exhibits, California Science Center
Los Angeles
Diane Perlov serves as the senior vice president for exhibits at the California Science Center, one of the largest science museums in the United States with an annual attendance of more than 2.4 million visitors. Here she oversees the development of the Science Center's newest expansion ? the Samuel Oschin Air and Space Center, a 188,000 square-foot building featuring the space shuttle Endeavour and related artifacts. She also supervises all other exhibit programs including special exhibitions, exhibit sales and rentals, collection management, and the permanent exhibit pavilions of World of Life, Creative World, Ecosystems, and the Sketch Foundation Gallery Air & Space Exhibits.
Perlov has worked at the Oakland Museum and the Fowler Museum and has curated more than seven exhibitions on themes of science and technology, including four major exhibitions that have toured internationally. In addition, Perlov has developed and coproduced four ethnographic films for museum exhibition and film festivals. She has worked on various international projects, served on professional committees, presented papers, and led conference sessions at numerous national and international conferences.
Perlov earned her Ph.D. in Anthropology from the University of California at Los Angeles. She has conducted research on livestock marketing in northern Kenya, energy conservation in rural Kenya, women's economic enterprises in highland Bolivia, and issues related to river use and restoration among several Native American tribes in Northern California. In addition to serving on various committees of professional societies throughout her career, Perlov has been a consultant for the Royal Swedish Academy and a Research Fellow at the National Science Foundation and has received three awards from the International Partnership Among Museums. She received the 2008 International Service Citation from the U.S. National Committee of the International Council of Museums for her outstanding leadership and invaluable service to the international museum community. She has also served as a judge for the Exhibit Design Awards, hosted by EXHIBITOR magazine.

Kelsey Snook

creative director, independent consultant
Portland, OR
Kelsey Snook is an experience designer and Creative Director. Across brand and cultural client projects, at an architectural scale or with the technology you hold in your pocket, she creates magnetically charged experiences that invite others to be curious, make connections, and take action. Her projects have received national and international recognition. Clients abroad include the Venice Music Festival, London's Royal Festival Hall, and Antoni Gaudi's Pedrera building in Barcelona. Her work across the North America has included experience strategy and installations for the Walker Art Center, Minnesota State Fair, Core77, and Google Sidewalk Labs. She frequently gives talks and workshops on approaches to experience design.

Victor Torregroza

brand experiences program manager, global event marketing, Intel Corp.
Santa Clara, CA
Victor Torregroza is the brand experiences program manager for global event marketing at Intel Corp. He is responsible for the strategic definition and implementation of Intel's most dynamic tier-one events and trade show experiences. Torregroza is a passionate pioneer of experiential marketing at Intel and the architect of Intel's enhanced face-to-face experiential-marketing programs. He believes in keeping these experiences simple, authentic, shareable, and delightful. His mantra, "We eat with our eyes," informs his passion for bold, simple, breathtaking experience design.