Required Session Substitution Request (Offered to candidates with 5 or more years of experience) I would like to replace one or more of the following required sessions for CTSM certification. I understand that the exam will still be based upon the 23 core curriculum sessions. Check the session(s) that you wish to replace, and indicate the replacement session(s): 1008R How to Measure the Value of Trade Show Participation - Part I: Basic Concepts Allowed replacements: 1025 Half-day Certificate Program: Evaluating Trade Show ROI -- Strategies and Tactics Replace with session number:   1009R How to Measure the Value of Trade Show Participation - Part II: Practical Application Allowed replacements: 1025 Half-day Certificate Program: Evaluating Trade Show ROI -- Strategies and Tactics Replace with session number:   2003R The Nuts and Bolts of Budgeting for Results Allowed replacements: 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   2072R How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff Allowed replacements: 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   2101R Show Ready: Your Guide to Trade Show Operations Allowed replacements: 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   2105R From Chaos to Control: Project Management Best Practices to Ensure Success Allowed replacements: 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   2107R Select the Right Shows to Maximize Your Trade Show Program Allowed replacements: 2023 Crash Course: What You Need to Know About Trade Show Shipping 2037 Advanced Learning Session: Reproducible Small Booths That Can Still Stand Out 2162 A Practical Path to Sustainable Event Marketing/Exhibiting 2178 Better RFPs, Better Events: Strategic Partnerships and Smarter Sourcing 2180 Ballroom Bootcamp--A Marketing Masterclass to Elevate Events through Production 8101 Trade Show Foundations: Mastering the Basics Replace with session number:   3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3132 90-Day Follow-Up: Turning Trade Show Leads into Revenue After the Show Ends Replace with session number:   3011R How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3132 90-Day Follow-Up: Turning Trade Show Leads into Revenue After the Show Ends Replace with session number:   3015R Integrated Marketing Communications: A Modern Approach Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3132 90-Day Follow-Up: Turning Trade Show Leads into Revenue After the Show Ends Replace with session number:   3048R Sales and Marketing Alignment: How to Get - and Stay - on the Same Page Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3132 90-Day Follow-Up: Turning Trade Show Leads into Revenue After the Show Ends Replace with session number:   3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor Allowed replacements: 3025 Integrated Marketing Strategies for New Product and Brand Launches 3036 Message Magic: Crafting Compelling Content for Small Trade Show Booths 3132 90-Day Follow-Up: Turning Trade Show Leads into Revenue After the Show Ends Replace with session number:   4005R Conversations That Matter: Know Precisely What to Say to Manage Up - and Down Allowed replacements: 4126 Inside Out: Assessing and Elevating Your Team's Internal Credibility 4132 How to Speak to the CEO Replace with session number:   4007R Exhibit Law Primer: Legal Concepts and Practical Advice Allowed replacements: 4126 Inside Out: Assessing and Elevating Your Team's Internal Credibility 4132 How to Speak to the CEO Replace with session number:   4101R Boost Up: Promote Yourself from Service Provider to Strategic Business Partner Allowed replacements: 4126 Inside Out: Assessing and Elevating Your Team's Internal Credibility 4132 How to Speak to the CEO Replace with session number:   5XXXR See CTSM5 Substitutions Allowed replacements: 5101 Decoding Culture: Models and Methods for Global Exhibiting Success 5110 Surviving the Global Exhibit Circuit: Tips and Tricks from Well-Traveled CTSMs 5112 No Borders Brand Experiences - 360° Approach Replace with session number:   6008R From Marketing to Measurement: 10 Steps to a Great Corporate Event Allowed replacements: 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6186 Designing High-Impact Client Events: Strategy, Planning & Experience 6188 Executing Exceptional Client Events: Logistics, Production & On-Site Delivery Replace with session number:   6010R The Basics of Event Planning and Management - Part I Allowed replacements: 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6186 Designing High-Impact Client Events: Strategy, Planning & Experience 6188 Executing Exceptional Client Events: Logistics, Production & On-Site Delivery Replace with session number:   6011R The Basics of Event Logistics and Implementation - Part II Allowed replacements: 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6186 Designing High-Impact Client Events: Strategy, Planning & Experience 6188 Executing Exceptional Client Events: Logistics, Production & On-Site Delivery Replace with session number:   6017R Graphics Boot Camp: The Basics Every Event Manager Should Know Allowed replacements: 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6186 Designing High-Impact Client Events: Strategy, Planning & Experience 6188 Executing Exceptional Client Events: Logistics, Production & On-Site Delivery Replace with session number:   6020R The @show Experience – Understand the Essentials of Exhibit Design Allowed replacements: 6109 Create Powerful In-booth Experiences to Amplify Key Messages 6186 Designing High-Impact Client Events: Strategy, Planning & Experience 6188 Executing Exceptional Client Events: Logistics, Production & On-Site Delivery Replace with session number:   7058R Thrive Under Deadlines: Strategies for Success Allowed replacements: 7024 Business Relationship Management: How Relationships Contribute to Your Professional Growth and Can Make a Positive Impact 7140 From Booth to Boardroom: Mastering Confident Presentations Replace with session number:   7110R Don’t Hesitate, Go Negotiate! Allowed replacements: 7024 Business Relationship Management: How Relationships Contribute to Your Professional Growth and Can Make a Positive Impact 7140 From Booth to Boardroom: Mastering Confident Presentations Replace with session number:   Name Title Company Years of Experience Phone Number E-mail Address Any comments or questions? Option choices must be approved by the executive director of the CTSM program. You will be notified of approval.	Questions? Contact CTSM: [email protected]