How To Enter
Step 1: Submission Instructions
Download the detailed, printable
Submission Instructions, which explain the following requirements and submission process.
Step 2: Form/Fee
Fill out the
online entry form and remit payment via credit card. (See the
Submission Instructions for details on the 50% discount.)
Step 3: Summary
Provide project information via a written summary as detailed in the
Submission Instructions and submit materials via
Dropbox.com.
Step 4: Art/Visuals
Submit overall and detail images of the project in two different formats via
Dropbox and share with
[email protected].
Why Enter?
The Corporate Event Awards offer winners more than just trophies; they also provide a high-profile platform to showcase your strategic and creative brilliance.
- Global Recognition: Winners are featured in the August/September issue of EXHIBITOR magazine, reaching an international audience both in print and online.
- Double Opportunities: Beyond the awards, all entries are considered for magazine features, columns, and portfolios unrelated to the competition.
- Client Confidence: Entering on behalf of a client demonstrates a deep commitment to their success and proves you believe their project is world-class.
- Tangible Prestige: Celebrate your victory with stunning custom trophies and official winner "bugs" (digital badges) to supercharge your own marketing and promotional efforts.
- Maximized Investment: With 22 categories across two specialized tracks, you can enter multiple categories to increase your chances of winning and potentially take advantage of our 50% discount.
- Impactful Advertising: If you're an agency or experiential marketing firm, your clients are our audience. Winning an award drives their eyes to your work - and your contact info.
Stay Informed
You don’t need to flood your inbox with unnecessary info.
Choose exactly which awards updates you’d like to receive.
Questions?
Contact Linda Armstrong,
[email protected]
Program Overview
Secure your place in the spotlight and earn international prestige with a feature in the globally recognized EXHIBITOR magazine.
Whether you’re highlighting your own efforts or a client's success, winning puts your work in front of a massive, worldwide audience of marketing and design professionals. Earn accolades and validation from industry leaders and join the ranks of the world's most iconic brands.
Eligibility
Corporate events launched between Dec. 1, 2025, and Dec. 1, 2027, are eligible. A corporate event is defined
as a marketing event where the target audience comprises external customers (businesses, partners, or consumers) or members of the media.
The following events are ineligible: trade show exhibits, public trade shows, and internal events (e.g., sales-incentive programs, company parties, and employee recognition programs).
Categories
The following 22 categories are divided into the following two purpose- and criteria-driven groups:
- Strategic Impact (recognizing outstanding event results and strategic marketing)
- Design and Innovation (honoring creative, forward-thinking event designs and activations)
Projects may be entered in multiple categories, but each submission requires an additional fee.
Strategic Impact (Results-Driven)
Organized around event types, these categories recognize outstanding event results and strategic marketing initiatives.
Entries are judged primarily on their overall strategy and measurable results, with creativity and innovation assessed as secondary criteria.
- C-level/VIP Event. An event that targets executive customers or partners.
- Customer-Appreciation Event. An event intended to build or foster relationships with customers or partners.
- Customer Conference/Event. Any eligible marketing event held for traditional purposes, such as to generate awareness, affinity, sales, loyalty, etc. among customers and/or prospects.
- Dealer/Distributor Event. An educational, recognition, or training event for external dealers, distributors, or franchisees.
- Media Event. An event at which members of the media are the primary guests and the objective is to generate media coverage for a company and/or its products.
- Nontraditional Event. An event for customers, partners, consumers, or the media that doesn't fit other categories (e.g., virtual or hybrid events).
- NEW Pop-Up Experience/Marketing Stunt. A temporary (perhaps unexpected) installation designed to engage customers, create awareness, and/or promote a brand via a memorable experience. (Compared to a corporate event, it’s usually shorter, more experiential, and less sales driven.)
- Private Trade Show. An eligible event that includes a trade show floor.
- Road Show/Multivenue Event. An event presented in multiple locations. The event may or may not be based on a vehicle platform, such as a tractor-trailer.
- NEW Sponsored Experiences and Event Activations. A marketing-focused activity or sponsorship taking place within an unrelated event, such as professional sporting or entertainment events, SXSW experiences, fan zone activations, etc.).
- User Conference. An educational event hosted by a corporation.

Design and Innovation (Creativity-Driven)
These categories honor creative, forward-thinking event designs and concepts. Entries are judged primarily on
their design quality, creativity, innovation, and visual impact. Entries must be executed within events that meet the aforementioned eligibility criteria.
If your event is entered in a Strategic Impact category (above), all entries in this category group are discounted 50%.
- A-to-Z Design. Innovative and forward-thinking design across the entire event.
- Immersive Environment. Use of lighting, sound, and décor within the entire event or a portion of the event to transport attendees into the brand’s world.
- Interactive Attendee Experience. Innovative interactive tactic(s) or event activation(s) meant to actively engage attendees.
- Mobile Vehicle. Inventive interior and exterior designs for mobile marketing vehicles (e.g., buses, tractor-trailers, trucks, etc.).
- Nontraditional Element. An event element that doesn’t fit well within other design categories.
- Scenic, Stage, or Set Design. Impactful and innovative design for stages, sets, scenic backdrops, etc.
- Sustainable Design. Creative design approaches to sustainability, including eco-friendly materials/logistics, waste reduction, etc.
- Theme. A unique and creative event theme that enhances the attendee experience and deeply impacts the event design.
- Venue Transformation. Exceptional creativity in transforming a space to align with the event's goals or theme.
- Use of Technology. Effective and innovative integration of technologies (e.g., AR/VR, projection mapping, mobile apps, custom-built hardware/software) to enrich the event.
- User Experience (UX). Innovative and effective consideration for the way attendees navigate an event. Everything from the registration area and wayfinding design to networking hubs and end-of-event activities reduce friction and maximize human connection.
NOTE: Pending judges' scores, winners may not be selected in all categories. EXHIBITOR reserves the right to disband the awards program if the quantity of entries affects the viability and integrity of the program. In this case, applicable entry fees will be refunded.
The Judges
The competition will be judged by the following panel of marketing and design experts.
Click on a photo to view each judge's bio.
Jenny Ewing
freelance strategist and event producer
Anaheim, CA
Jenny Ewing brings a deep range of event production and strategic acumen, built with more than 25 years of event and marketing experience on domestic and international projects.
Her innate curiosity and love of learning has helped her to build an accomplished project history, including showroom design, large-scale trade show management, immersive environments, corporate meetings, multiday launch events, touring programs, and strategic rebranding. A career highlight is her role as lead event producer for the pre-opening and grand opening events for Hong Kong Disneyland.
As a strategic consultant, Ewing has a passion to create genuine, enjoyable connections that exceed the client’s goals. Working in multiple industries, including automotive, pharmaceutical, energy, and consumer products, she has won several in-house corporate awards, as well as ASID recognition for trade show design.
Chetan Fernandes
global project director for Expo Riyadh 2030
Hopscotch Groupe
Paris
Chetan Fernandes is an award-winning creative leader and communications strategist with more than 25 years of experience across EMEA and APAC markets. He thrives on building integrated communications projects that transcend screens, pages, and devices, and that touch real people in real life while delivering real results. He is inspired by passionate critical thinking, popular culture, and cinema. His calling is to create work that is informed by and in synch with the pulse of culture, creativity, commerce, and communication.
Fernandes’ professional journey has seen him work with agencies from LA to Paris to Bombay and with clients from verticals as diverse as aviation, automotive, CPG, defense, government, and tech.
Chris Kappes
strategic advisor
Kappes Enterprises
Chicago
Chris Kappes is a trailblazing industry leader with over 35 years of experience driving innovation in the trade show and event industry. As president, CMO, and CSO at leading agencies George P. Johnson, Sparks, 3D Exhibits, and others, he delivered top-line growth of up to 30% and gross margin increases of 32% to 35%. His strategic vision secured landmark brands, including Microsoft, Intel, Cisco, Google, and Nike, and helped George P. Johnson to win IBM’s industry-defining global event program consolidation, the largest in trade show history.
A prominent industry voice and industry thought leader, Kappes authored The Noise Behind Business: How to Make Trade Shows Work and How to Master the Art of Selling at Tradeshows (co-authored with Tom Hopkins). He is a sought-after speaker and recipient of 11 industry awards. Working as an event industry strategic adviser, Kappas helps industry startups and multinationals to amplify brand impact and operational performance.
Kimberly Kee
general manager, chief marketer network
Access Intelligence
Denver
Kimberly Kee is a seasoned event marketing leader with more than 30 years of experience turning booths, ballrooms, and breakouts into powerful brand moments. She’s led programs for tech-forward brands like MCI WorldCom, Hughes, Jeppesen, Arrow Electronics, TeamViewer, and RealPage. Kee still gets jazzed about a well-crafted floorplan and a clever event theme, and when she’s not orchestrating unforgettable experiences, you’ll find her nerding out over event ROI (spreadsheets are life) or mentoring the next generation of event professionals.
Drue Townsend
marketing consultant
An Outside View Consulting
Frisco, TX
Drue Townsend has over 30 years of experience as a branding, marketing, advertising, and public relations professional working across many industries and business structures.
With an extensive business-to-business background, she has held positions with increasing responsibility at both ad agencies and corporations. Her longest serving role was at Fastsigns International (1995 – 2019), with most of those years spent serving on the executive team as the senior vice president of marketing, while developing marketing strategies and leading
the team that executed branding and marketing initiatives for the Fastsigns franchise system across all channels. Since March of 2020, Townsend has been providing consulting services and project management to a variety of clients through her company, An Outside View Consulting, as well as honing her painting and fiction writing skills. A native Texan, Townsend holds a BBA in Marketing from Texas A&M University.
Kristin Veach
integrated event marketer
Trio Creative Communications LLC
Chicago
From digital strategies to live events (and everything in between), Kristin Veach is an accomplished marketer with more than 15 years of agency and brand-side experience. Throughout her career, she has led the strategy, development, implementation, and measurement of innovative event-marketing and lead-generation programs, with proven success in building awareness, driving leads, closing sales, and achieving goals. In 2021, Veach was named a Smart Women in Meetings: Industry Leader. A gifted writer and editor, she has also authored a plethora of event industry eBooks, white papers, and blogs for leading publications, including MarketingProfs.com and TSNN.
Before starting her own experiential marketing consulting company, she served as chief communications and growth strategist for an award-winning experiential marketing agency. Responsibilities included building brand awareness for the agency and consulting on client account teams to develop strategies and tactics for marketing programs. She earned her Bachelor of Business Administration degree from the University of Notre Dame.
Criteria
Each group of categories is judged using different criteria.
- Strategic Impact — Entries are judged primarily on their overall strategy and measurable results, with creativity and innovation assessed as secondary criteria. Entries must provide measurable, numeric objectives and corresponding measurable, numeric results such as leads gathered, sales made as a direct result of the event, media coverage, or return on investment.
- Design and Innovation — Entries are judged primarily on their design quality, creativity, innovation, and visual impact. Judges consider whether designs or concepts are new and inspiring, audience-appropriate, memorable, aesthetically pleasing, etc.
Recognition
Multiple awards and honorable mentions are offered across both category groups, along with one Impact and Innovation Award, the competition's top honor. Pending judges' scores, winners may not be selected in all categories, and multiple winners may be selected within the same category.
Winners will be notified by March 1, 2027. Winners that provide print-quality visuals as described in the
Submission Instructions will be featured in the August/September issue of EXHIBITOR magazine. Entries also are considered for magazine features and columns unrelated to the competition.