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PJ Pedroni Appointed Senior Director of National Sales USA at digiLED
6/15/2026
digiLED, specialists in high-end bespoke LED display solutions, today announced the appointment of PJ Pedroni, based in Seattle, as Senior Director of National Sales.
PJ will lead efforts to grow awareness of digiLED in new markets, highlighting the company’s global track record of delivering ambitious projects across sports, immersive experiences, attractions, and DOOH applications.
Having started his career in outdoor advertising, PJ traces his passion for ambitious visual experiences back to one of the defining projects of his early career: an award-winning spectacular installation in New York City. The project, located at the famous intersection of 42nd Street and Broadway, won "Spectacular of the Year" in 2002 and sparked a lifelong appreciation for projects that push creative boundaries and capture public imagination on a grand scale.
“I’m a creative guy at heart,” said PJ Pedroni. “What really drew me to digiLED is their broad reach in the market and the expertise to tackle each sector and deliver truly outstanding projects. With over 20 years of proven work and a rich heritage, it’s exciting to join a brand with such a strong portfolio. That gives me the platform to open new doors.”
PJ also highlighted the strength of the team. “I’ve worked with Malik before, so I know exactly what he brings to the table and having met the wider team now I can say there is a lot of talent throughout the global operation”.
In his new role, PJ plans to build on his extensive out-of-home experience with a sharper focus on spectaculars, moving beyond standard billboard projects. He is particularly enthusiastic about the immersive and attractions sector.
“This is a fast-emerging market for LED screen technology, and digiLED’s ability to create truly bespoke screens that seamlessly integrate with complex architecture makes it a great fit,” he explained.
“I’m also looking forward to inviting potential partners to lunch-and-learn sessions at our Las Vegas Pixel Depot showroom. The message is simple: we’re not just another manufacturer – and that’s why it matters. We build exactly what you need at trusted production facilities, with quality, reliability and service at the core.”
About digiLED – The LED Screen Experts
With over two decades of hands-on experience we help system integrators, consultants, architects & creatives deliver the world’s most ambitious custom LED screen projects with confidence.
Covering the globe from offices in the UK, USA, Europe and Asia - backed by over 275,000 sqm of LED installed worldwide. Our flagship showroom at The Pixel Depot in Las Vegas, a leading North American hub, along with the one in Dorking just outside London, provide integrators with hands-on demos, content testing, training and complete project support from design right through to installation and aftercare. www.digiled.com
Contact:
[email protected]
digiLED, specialists in high-end bespoke LED display solutions, today announced the appointment of PJ Pedroni, based in Seattle, as Senior Director of National Sales.
PJ will lead efforts to grow awareness of digiLED in new markets, highlighting the company’s global track record of delivering ambitious projects across sports, immersive experiences, attractions, and DOOH applications.
Having started his career in outdoor advertising, PJ traces his passion for ambitious visual experiences back to one of the defining projects of his early career: an award-winning spectacular installation in New York City. The project, located at the famous intersection of 42nd Street and Broadway, won "Spectacular of the Year" in 2002 and sparked a lifelong appreciation for projects that push creative boundaries and capture public imagination on a grand scale.
“I’m a creative guy at heart,” said PJ Pedroni. “What really drew me to digiLED is their broad reach in the market and the expertise to tackle each sector and deliver truly outstanding projects. With over 20 years of proven work and a rich heritage, it’s exciting to join a brand with such a strong portfolio. That gives me the platform to open new doors.”
PJ also highlighted the strength of the team. “I’ve worked with Malik before, so I know exactly what he brings to the table and having met the wider team now I can say there is a lot of talent throughout the global operation”.
In his new role, PJ plans to build on his extensive out-of-home experience with a sharper focus on spectaculars, moving beyond standard billboard projects. He is particularly enthusiastic about the immersive and attractions sector.
“This is a fast-emerging market for LED screen technology, and digiLED’s ability to create truly bespoke screens that seamlessly integrate with complex architecture makes it a great fit,” he explained.
“I’m also looking forward to inviting potential partners to lunch-and-learn sessions at our Las Vegas Pixel Depot showroom. The message is simple: we’re not just another manufacturer – and that’s why it matters. We build exactly what you need at trusted production facilities, with quality, reliability and service at the core.”
About digiLED – The LED Screen Experts
With over two decades of hands-on experience we help system integrators, consultants, architects & creatives deliver the world’s most ambitious custom LED screen projects with confidence.
Covering the globe from offices in the UK, USA, Europe and Asia - backed by over 275,000 sqm of LED installed worldwide. Our flagship showroom at The Pixel Depot in Las Vegas, a leading North American hub, along with the one in Dorking just outside London, provide integrators with hands-on demos, content testing, training and complete project support from design right through to installation and aftercare. www.digiled.com
Contact:
[email protected]
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