EXHIBITOR - Best Practices in Trade Shows and Events

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CTSM Certification

Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Budgeting

Budgeting Basics: How to Calculate Your Costs

EXHIBITOR has the stats and formulas to help you budget for a range of exhibiting essentials.
Case Study

Live Marketing's Small Stand Flies High

Live Marketing Inc. uses an air-travel-themed 10-by-10 to soar past its pre-show objectives.
Media Relations

Eight Steps to Optimize Media Outreach

Ensure your newsworthy show-floor activities get the press attention they deserve by following these tips.

Measurement & Budgeting


Measuring Performance Calculating Value: 6 Metrics to Prove Your Program's Worth We reached out to four measurement masters to demystify the most effective metrics.	Measuring Performance The Power of Measurement Jeannie Sadler of Nutanix Inc. establishes a measurement and lead-qualifying system from the ground up.

Planning & Execution


Event Marketing Contract Negotiations When it comes to event- and meeting-related contract negotiations, what exactly is a letter of intent?	Exhibiting 101 To the Last Detail Essential shipping and logistics points to ensure the safe, on-budget, and timely arrival of your freight.

Marketing & Promotion


Exhibit Design Travel Guides Derse Inc. incorporates a Moroccan-style spice bazaar into its promotional campaign and nets 130 qualified leads.	Exhibit Design Tasteful Planning Exhibitus Inc. uses an integrated campaign that pays for itself more than six times over.

Events & Venues


Venues & Convention Centers San Jose McEnery Convention Center Tips to help you exhibit at the San Jose McEnery Convention Center.	Venues & Convention Centers Henry B. Gonzalez Convention Center Tips to help you exhibit at the Henry B. Gonzalez Convention Center.

Personal & Career


CMO Spotlight CMO Spotlight: Lynne Jarman-Johnson, Consumers Credit Union The chief marketing officer for Consumers Credit Union explains her marketing philosophy.	Career/Life Balance Get Smart EXHIBITOR's latest survey shows how attaining professional certification can benefit one's career and marketing program.

Exhibits & Experiences


Small Booths Bright Lights for Tight Spaces These 11 products prove that adding a little illumination to a skimpy stand is easier...	Exhibit Design Over-Easy Designs Find inspiration from exhibitors that used suspended fabric structures and full-on ceilings to create attractive lures

International Exhibiting


How-To Tips ATA Carnets What is an ATA Carnet, and how - and why - would I obtain one?	International Exhibits Foreign Exchanges How to Avoid International Incidents at Overseas Shows

Resources for Rookies


Exhibiting 101 Crisis Management Be prepared for common show-floor snafus by having the necessary supplies on hand.	Exhibiting 101 This Old Exhibit: How to Refresh a Tired Booth Follow these budget-friendly fixes when your exhibit needs a little TLC.

Research & Resources


Editorial Commentary World of Warcraft When it comes to the face-to-face marketing industry, we're all in the same boat - and it's taking on water.	Ideas That Work Ideas That Work Just for Kicks, Park Place, Off the Grid, Cutting Corners, and more.	Plan B Unnatural Disasters Our freight had a zero-percent chance of meeting its scheduled sailing and would therefore miss the event in Europe.	New Tools New Tools Charging Monitor Stand, Mirror X Booth, and more.


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