EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
& Budgeting

Planning
& Execution

Marketing
& Promotion

Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
& Resources

Exhibit Design Awards

EXHIBITOR Magazine's 33rd Annual Exhibit Design Awards

Honoring the best trade show exhibit designs in the world.
Exhibit Design Awards

Vertical Markets

This stunning double-deck exhibit for lighting provider Ledvance GmbH displayed more than 1,000 products.
Exhibit Design Awards

Driving Force

Audi Japan K.K. displayed its artificial-intelligence-enabled A8 sedan surrounded by 466 LED tube lights.

Measurement & Budgeting


Cost Cutting Storage Wars According to a trio of exhibiting pros, there are at least seven ways to save on exhibit storage.	Cost Cutting DIY I&D Marketing coordinator Trina Schiavitti crafts a DIY manual that cuts I&D costs by thousands of dollars each year.

Planning & Execution


Recommended Reading Battery Systems We're thinking about buying a battery system to provide all of our exhibit's electrical needs.	Measuring Performance The Power of Measurement Jeannie Sadler of Nutanix Inc. establishes a measurement and lead-qualifying system from the ground up.

Marketing & Promotion


Planning & Management A Case for Charity in Six Steps Eight exhibiting veterans outline six critical steps in the cause-marketing process.	Exhibit Promotions Direct-Mail Effectiveness Management won't fund a direct-mail campaign. How can I convince stakeholders that direct mailers are effective?

Events & Venues


Road Shows Mobile Marketing We asked 10 experts to share their views and opinions on mobile marketing.	Event Marketing Hospitality Event Staffing We're hosting a hospitality event in conjunction with our trade show booth. How should we best staff this event?

Personal & Career


Venues & Convention Centers Carpe Per Diem See if you can match the details about a locale and its average per diem with the city itself in this month's quiz.	All-Star Awards EXHIBITOR Magazine's 21st Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers.

Exhibits & Experiences


Fabric, Flooring & More Bench Seats Six examples of stylish and sophisticated in-booth benches.	Exhibit Design Integrated Systems Europe 2019 Stand Design Awards See the 32 finalists from the ISE Stand Design Awards, organized by EXHIBITOR magazine.

International Exhibiting


International Exhibits Foreign Exchanges How to Avoid International Incidents at Overseas Shows	How-To Tips Taxing Situations Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.

Resources for Rookies


Exhibiting 101 The Post-Show Push Ensure your exhibiting program's success by keeping these easy-to-forget post-show tasks top of mind.	Exhibiting 101 Rent Right Allocate your exhibit-marketing budget wisely by knowing when to rent and when to buy.

Research & Resources


Exhibit Design Candy Crush Just as beauty only comes from within, award-winning design can only emerge from a strategic starting point.	Trade Show History Spud Stud 1949: Jays Foods brings a barrel-clad staffer to the National Potato Chip Convention in Chicago.	Plan B Snowball Effect An unfavorable forecast meant the booth wouldn't make it to Las Vegas in time for the show.	Ideas That Work Ideas That Work Play Ball, A Refreshing Idea, Sweet Charity, and more.


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