EXHIBITOR - Best Practices in Trade Shows and Events

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Measurement
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Events
& Venues

Personal
& Career

Exhibits
& Experiences

International
Exhibiting

Resources for
Rookies

Research
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Case Study

Lightbulb Moment

How Cree Lighting reset its strategy to meet attendees' needs.
Research

Get Smart

EXHIBITOR's latest survey shows how attaining professional certification can benefit one's career and marketing program.
Double Decks

Double Vision

These six double decks take innovative design to thrilling new heights.

Measurement & Budgeting


Measuring Performance Calculating Value: 6 Metrics to Prove Your Program's Worth We reached out to four measurement masters to demystify the most effective metrics.	Measuring Performance The Power of Measurement Jeannie Sadler of Nutanix Inc. establishes a measurement and lead-qualifying system from the ground up.

Planning & Execution


Planning & Management Evaluating Exhibit Design How can I objectively evaluate our exhibit design to determine how best to redesign or revamp our footprint?	Exhibiting 101 To the Last Detail Essential shipping and logistics points to ensure the safe, on-budget, and timely arrival of your freight.

Marketing & Promotion


Exhibit Design Travel Guides Derse Inc. incorporates a Moroccan-style spice bazaar into its promotional campaign and nets 130 qualified leads.	Exhibit Design Tasteful Planning Exhibitus Inc. uses an integrated campaign that pays for itself more than six times over.

Events & Venues


Venues & Convention Centers San Jose McEnery Convention Center Tips to help you exhibit at the San Jose McEnery Convention Center.	Venues & Convention Centers Henry B. Gonzalez Convention Center Tips to help you exhibit at the Henry B. Gonzalez Convention Center.

Personal & Career


CMO Spotlight CMO Spotlight: Lynne Jarman-Johnson, Consumers Credit Union The chief marketing officer for Consumers Credit Union explains her marketing philosophy.	Career/Life Balance Get Smart EXHIBITOR's latest survey shows how attaining professional certification can benefit one's career and marketing program.

Exhibits & Experiences


Exhibit Design Double Vision These six double decks take innovative design to thrilling new heights.	Exhibit Graphics Successful Signage Here are 11 examples of exhibitors that created head-turning graphics using simple substrates.

International Exhibiting


How-To Tips ATA Carnets What is an ATA Carnet, and how - and why - would I obtain one?	International Exhibits Foreign Exchanges How to Avoid International Incidents at Overseas Shows

Resources for Rookies


Exhibiting 101 This Old Exhibit: How to Refresh a Tired Booth Follow these budget-friendly fixes when your exhibit needs a little TLC.	Exhibiting 101 Promo Primer Get the most out of your promotional giveaways by heeding these five tips.

Research & Resources


Editorial Commentary Stick People The speed with which exhibit and event pros have embraced social-media metrics is truly remarkable.	Ideas That Work Ideas That Work Home Turf, Supersize Me, Magic Carpet, A Shining Example, and more.	Plan B A Series of Unfortunate Events We needed to make sure we had a contingency plan in case the trade show gods tipped over...	Trade Show History Follow the Money 1964: American Express erects the Money Tree at the New York World's Fair.


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