EXHIBITOR - Best Practices in Trade Shows and Events

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Case Study

Research to the Rescue

Syngenta employs various research tactics to raise its exhibit-audit grade from a C to an A.
Research

Tech Knowledge

According to the results of our 2018 Marketing Technology Survey, the use of exhibit- and event-related tech has risen.
Insight

Foreign Exchanges

How to avoid international incidents at overseas shows.

Measurement & Budgeting


Low-Budget Strategies Bandwidth on the Run: How to Avoid Wi-Fi Fees Sidestep costly show-floor wireless internet access with one of these four alternatives.	Budget Management Expired? How do you know when your exhibit is truly on its last legs?

Planning & Execution


Exhibiting 101 Got it Covered? Here's what you need to know about your exhibit-insurance options.	RFPs & Booth Management Portable/Modular Exhibits We're about to purchase our first portable/modular exhibit. What questions should I ask?

Marketing & Promotion


Presentations & Demonstrations Get the Picture? Find the best portable projector for your in-booth presentations in this comparative round-up.	Corporate Event Awards Buzz-Worthy Marketing Bumble Trading Inc. brings its app into the real world and nets 200 million media impressions.

Events & Venues


Venues & Convention Centers George R. Brown Convention Center Totaling 1.85 million square feet, the George R. Brown Convention Center (GRB) in...	Corporate Event Awards GitHub's User Group Reboot GitHub Inc. wows its audience of software developers and coders with a user conference that feels more cutting edge...

Personal & Career


All-Star Awards The 20th Annual All-Star Awards Honoring the Individual Accomplishments of Exhibit and Event Managers	Career/Life Balance My Favorite Mistake Six trade show professionals tell all about an exhibit-marketing blunder that taught them an invaluable lesson.

Exhibits & Experiences


Exhibit Design Go With the Flow Beneath a ceiling of 400 glass raindrops, Kludi GmbH & Co. KG's 125-by-43-foot booth evoked a soothing water world.	Fabric, Flooring & More Desks of Distinction EXHIBITOR rounds up six examples of reception desks that welcomed attendees with unique and on-brand design elements.

International Exhibiting


How-To Tips Taxing Situations Value-added taxes (VATs) go by many names in many countries, as you'll discover in this quiz.	How-To Tips International Shipping We asked 10 experts to share their views and opinions on international shipping.

Resources for Rookies


Exhibiting 101 Accessible by Design Ensuring that your booth is accommodating to attendees with disabilities often starts at the drawing board.	Exhibiting 101 Balance of Power: Part Two Amp up your pre-show planning with these answers to commonly asked questions about in-booth electricity.

Research & Resources


Editorial Commentary Fake News Neither instant adoption nor outright rejection is rational without first considering a statistic's source.	Ideas That Work Ideas That Work Coffee Talk, Ganja Games, Animal Magnetism, Floating Flooring, and more.	Trade Show Trends Mixed Reality See how exhibitors mixed live action with projected content, augmented-reality headsets, and more.	Plan B As the Exhibit Turns Despite his prior written approval, the client wanted the entire booth rotated.


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