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June 16, 2026
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
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July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
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All Sessions >>
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
All Sessions >>


upplying arms to the world's governments for nearly four centuries, Friedrich Krupp AG Hoesch-Krupp had so much weaponry to display at the World's Columbian Exposition in 1893 in Chicago, that the Essen, Germany-based company needed its own building to house them. Built at a cost of $1.5 million (about $36 million in today's currency), the Krupp Gun Pavilion's star attraction was The Thunderer, shown above. The world's biggest gun, the 47-foot-long, 124-ton cannon lobbed 2,300-pound shells 15 miles, and would soon go from mesmerizing attendees to massacring armies.