face-to-face marketing
Asian Shows Offer Glimpse at Possible Future for Face-to-Face Marketing
Video Footage: Idea International Inc.
"We are in unprecedented times" is possibly the most common statement I've encountered recently, at least as an opener to emails. And with good reason – as trade shows (such as the Hunan Autoshow in Changsha, China; and the MBC Construction Fair in Seoul, South Korea) reopen, they provide a unique glimpse into what may very well be the future of face-to-face marketing... at least for the foreseeable future. There, thermal imaging cameras, external air intakes, touchless registration, mask requirements, and enhanced sanitation protocols are enabling the trade show industry to move forward with domestic events.
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
eTrak Online Sessions
June 9, 2026
2023 Crash Course: What You Need to Know About Trade Show Shipping
June 16, 2026
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
All Sessions >>
2023 Crash Course: What You Need to Know About Trade Show Shipping
June 16, 2026
4007R Exhibit Law Primer: Legal Concepts and Practical Advice
July 9, 2026
3006R Omnichannel Marketing Strategies for Your Live Events and Trade Shows
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
All Sessions >>