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Search results for 'lena valenty'


The Social Strategy


Traci Browne, author of "The Social Trade Show," discusses her exhibit-centric social-media guidebook that details how industry pros can make tools like Facebook, Twitter, and LinkedIn work for them. >> full story

The Moody Blues


Ewo srl/GmbH used scale, shadows, and architecture to create a serene exhibit that put its products in the spotlight. >> full story

Get a Clue


An integrated program inspired by a popular mystery-themed board game helps MG Design Associates Corp. educate attendees about the exhibit-marketing applications of various technologies and surpass its RFP goal by 33 percent. >> full story

Samsung Stakes Its Claim


Samsung Electronics Co. Ltd. stages a Times Square spectacle featuring The Black Eyed Peas and "Avatar" director James Cameron. The resulting event rivals New Year's Eve in scope and garners 2.4 billion media impressions. >> full story

Puma's Fashion Statement


To attract fashion-conscious consumers the world over, Puma SE turns a yacht race sponsorship into a repositioning campaign that centers on a pop-up shop made of shipping containers and a lounge featuring live music and performances from local artists. >> full story

The Good Books


Looking to bone up on your business acumen? Check out our Recommended Reading List, which features eight books handpicked by our 2012 Editorial Advisory Board members. >> full story

Talk of the Town


David Althaus, manager of events and promotions for John Deere Construction & Forestry Co., engineers a peculiar product launch that nets 1 million fans and followers. >> full story

Rainbow Bright


Inspired by the prismatic way in which Intel Corp.'s microchips reflect light, this Bronze Award-winning ceiling element features 59 illuminated cubes that constantly change color. >> full story

Breaking Oral Tradition


Procter & Gamble Co. transforms an annual at-show breakfast into a multifaceted product launch, complete with a live presentation, product demos, premium giveaways, and an in-booth screen-test experience.. >> full story

Hedge Fun


This Bronze Award-winning exhibit for Yokohama Tire Corp. pairs a 110-by-8-foot "living" wall of lettuce with sleek product displays and a stark color palette. >> full story

Five Steps to Successful Signage


From colors and fonts to images and hierarchy, learn the basics of effective exhibit graphics. >> full story

King of the Road


Much more than a glorified dirt road, the focal point of the exhibit was a trail-rated driving course. After attendees took a spin on the course in a Jeep vehicle, they could visit the gaming stations, kids course, and Jeep store. >> full story

Throne Rooms


The 60-by-255-foot exhibit for Toto USA Inc. was almost entirely encapsulated in 16-foot-tall, white, opaque fabric walls, and featured 120 different products. >> full story

Trash Talk


From salvaged timbers and street signs to recyclable carpet tiles and garden hoses, Keen Inc.'s 60-by-90-foot exhibit was the epitome of Green. >> full story

Into the Woods


Teknion's award-winning fabric exhibit featured 16-foot-tall walls on all four sides, and soothing large-format forest graphics. >> full story

It's Only Natural


Every element that comprised the Department of Environmental Affairs' exhibit - from the handrails and floorboards to the photovoltaic panels and aloe plants - was reused in some capacity. Nothing from the exhibit ended up in a landfill. >> full story

MG Design Gets Fresh


Green materials and interactive technology merge in MG Design Associates Inc.'s booth. Dubbed the Fresh Ideas Marketplace, the exhibit produces a 52-percent increase in leads and seven RFPs. >> full story

Tunnel Vision


Heidelberg Engineering forgoes its own proven formula for trade show success in favor of an eye-opening interactive experience that puts attendees in control - and increases leads by 174 percent. >> full story

Food for Thought


MG Design's gourmet-cooking theme turns its creative expertise into a memorable experience, and cooks up a 26-percent increase in leads. >> full story

Oh, Canada


An 'Eh' to 'Z' primer on exhibiting in The Great White North. >> full story

Read All About It


EXHIBITOR's Editorial Advisory Board members offer their top nine must reads for summer. >> full story

The Brown-Bag Booth


Faced with a 50-percent budget decrease and forced to re-evaluate its presence at EXHIBITOR2009, Kubik Inc. burns its original plan and MacGyvers an integrated program that exceeds lead-generation goals by 145 percent. >> full story

Lemon Heads


Steelhead Productions creates a thirst-quenching integrated marketing program that nets a mouthwatering 48-percent increase in booth traffic over the previous year. >> full story

Party Like a Rock Star


Creatacor Exhibits and Displays Inc. taps into its inner diva and puts together a show-stopping integrated program that places exhibit managers in the spotlight. >> full story

Granny Game Plan


First-time exhibitor Good Old Games Ltd. adopts a granny-centric exhibit strategy for the PAX Prime show. >> full story

Pullmantur Stays Afloat


To introduce its cruise line to landlubbers, Spanish travel company Pullmantur S.A. embarks on a multicity journey that results in 9,100 new leads and a 100-percent increase in booked cruises. >> full story

Happy Endings


Derse Inc. captivates EXHIBITOR2012 audiences with a Hollywood-themed integrated program that puts the spotlight on spoilers and results in $4.5 million worth of potential business. >> full story

Marketing Mythbusters


Derse Inc. executes an unconventional integrated program that puts several exhibit-marketing norms on trial and surpasses its goals for new prospects, Twitter followers, and unique microsite visitors. >> full story

Power to the People


According to author and consultant Brian Solis, we are in the throes of a social media revolution that will ultimately and irreversibly change the exhibit- and event-marketing landscape. >> full story

12 Steps to Press Success


Add prowess to your public-relations strategy with these 12 simple steps from three PR pros, and you'll woo even the most jaded industry journalists. >> full story

Black Market Booth


To pique the interest of been-there-done-that RSA Conference attendees, Symantec Corp. reboots its exhibit strategy with a mysterious black box and a pair of interactive experiences. >> full story

Design Minds


EXHIBITOR talks to a dozen designers who share their advice, insight, and opinions about all things exhibit design. >> full story

Dental School


Colgate Oral Pharmaceuticals Inc. evolves its tried-and-true exhibit strategy for the American Dental Association Annual Session, pulling in a record 3,161 attendees and exceeding on-site sales goals. >> full story

Tree House


Belkin International Inc.'s 30-by-70-foot double-deck exhibit resembled a stylized two-story domicile. Dubbed the Belkin Connected Home, the design featured eight different vignettes representing the rooms found in a typical house. >> full story

A Novel Approach


EXHIBITOR's Editorial Advisory Board offers their top-eight picks for your summer reading list. >> full story

Poetry in Motion


With the City of Light as its backdrop, carmaker Adam Opel AG stages a series of press events featuring slam-poetry performances and seemingly spontaneous drive-bys to launch its newest model at the Paris Motor Show. >> full story

Universal Appeal


A smorgasbord of space-themed giveaways and an engaging in-booth experience transport attendees at the HR Technology Conference and Exposition to another world, generating half a million Twitter impressions and otherworldly brand awareness for Icims Inc. >> full story

The Blind Side


Hundreds of white, wooden slats replaced solid walls in Velux Deutschland GmbH's 66-by-66-foot exhibit, where the company's windows, blinds, and skylights took center stage. >> full story

Form and Function


There's no greater symbol of higher learning than a college campus. So it makes sense, then, that the campus construct became the inspiration for Doka GmbH's exhibit at Bauma 2016 in Munich. >> full story

Wall Paper


Every element of Molo Design Ltd.'s 45-by-80-foot exhibit was made of the company's own paper-based products, with Softblocks and Softwalls used to delineate various areas. >> full story

Energy Star


For all its innovation, the oil and gas industry isn't known for thought-provoking exhibits. To break the stigma, Terminal Design took a step in the artistic direction when it designed a 30-by-30-foot space for the State Oil Company of the Azerbaijan Republic (SOCAR) Turkey Enerji A.S. >> full story

The Marketing Midway


A vintage carnival theme, stylish exhibit, and multistage pre- and post-show marketing campaign generated big-top results for Steelhead Productions at EXHIBITOR2014, including a 229-percent increase in leads. >> full story

Sweet Talk


To build brand recognition at EXHIBITOR2014, Deckel & Moneypenny Exhibits pairs an acerbic ad campaign with a sweet cupcake-decorating activity that leads to more than 134,000 brand impressions. >> full story

The Perfect Fit


Philips Home Healthcare Solutions' "live approach" nets a 130.5-percent increase in leads across eight shows. >> full story

Angling for Attention


Featuring eight home-like vignettes to showcase the ways in which its products could be used in everyday life, Belkin International Inc.'s Silver Award-winning exhibit is the perfect blend of technology and user friendliness. >> full story

Homeward Bound


To launch its new line of weight-management food, Hill's Pet Nutrition Inc. pairs a simple key message with a memorable exhibit, resulting in a 97-percent message-recall rate. >> full story

Eight Steps to Optimize Media Outreach


Ensure your newsworthy show-floor activities get the press attention they deserve by following these tips from a trio of media-relations experts. >> full story

GitHub's User Group Reboot


To appeal to software developers and coders, GitHub Inc. reaches for the stars and turns an empty seaside warehouse into a veritable fun house geared toward celebrating the contributions of its users. >> full story

Lead by Example


Three exhibitors adopt lead-management strategies that generate increased lead quality and higher conversion rates. >> full story

Modern Art


Art meets science in this Gold Award-winning exhibit for Derse Inc. The highlight of the art-gallery-like space is found on the exterior wall - an eye-catching mural comprising 9,800 crayons of different colors. >> full story

Heavy Hitter


Struggling with how to illustrate the customizability of its half-ton, 7-foot-tall server cabinets, Legrand switches to 3-D product-demonstration technology, decreasing its shipping costs and increasing sales leads in the process. >> full story

Chevron's $900 Question


Carrie Jewkes and Angi Schoolcraft use a single key message and an in-booth activity to net more than 1.2 million impressions for Chevron Lubricants. >> full story

At Face Value


Contrary to popular belief, social media isn't the only way to communicate with the masses. Ed Keller, CEO of the Keller Fay Group LLC, explains why good, old-fashioned face-to-face communication is still king when it comes to marketing. >> full story

Theater in the Round


The eyes have it in this exhibit for Genentech Inc., which boasts a 20-foot-diameter theater in the shape of a giant eyeball. Meticulously detailed and resembling a real human eye, the artistic feat nets a Silver Award. >> full story

Book Report


Brush up on your business acumen with these eight books in our Summer Reading List, recommended by members of our 2013 Editorial Advisory Board. Addressing topics from project management to team building, these business books have something for everyone. >> full story

Industrial Chic


The phrase "what's old is new again" is particularly true when it comes to design, and the latest trend to circle back is endearingly referred to as "industrial chic." See how faux-old furnishings can breathe new life into outdated exhibits. >> full story

Bull Session


Jason Falls, principal of Social Media Explorer and co-author of "No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing," explains why trying to force direct-response marketing metrics onto a brand-marketing vehicle will not yield the results you... >> full story

Webroot Goes Whole Hog


To build booth traffic at IT Nation, Webroot Inc. deploys a fleet of flying pigs and lands an integrated marketing campaign that pays for itself four times over. >> full story

Mission to Mars


The Institute of Electrical and Electronics Engineers creates an out-of-this-world virtual-reality experience and surpasses participant goals by 69 percent. >> full story

Brain Teasers


GE Healthcare deploys an interactive game at the Radiological Society of North America annual meeting to demonstrate the time-saving benefits of its newest MRI machine, drawing more than 1,100 contestants. >> full story

Rainbow Bright


Despite having its exhibit budget reduced by 30 percent, Intel still wanted a structure that left an impression on CES attendees. With that in mind, the company asked Farnham, Surrey, U.K.-based 2LK Design Ltd. to create a booth that did more with less. >> full story

Health Club


Sarah Jacobs' organized approach to event planning and her ability to hit the ground running leads to a 400-percent increase in attendance for a series of inaugural, salon-inspired events. >> full story

Mugging for Attention


MG Design Associates Inc. overcomes a less-than-ideal booth space with a multifaceted coffeehouse-themed promotional campaign that builds buzz, boosts brand awareness, and increases leads by 24 percent. >> full story

Eight Essential Apps


Check out eight apps well suited for exhibit and event managers. >> full story

Support System


To raise awareness about its brand redesign and do a little good along the way, Vanity Fair Inc. outfits an RV with chic dressing rooms, offers up professional bra fittings, and adds a philanthropic component with a personal touch that generates 150 million impressions. >> full story

Start Your Engines


Chevron Lubricants impresses the skeptical masses at the Mid-America Trucking Show with a live diesel-engine teardown in its exhibit that not only proves its product claims, but also scores more than 1.3 million impressions. >> full story

Social-Media Machine


By appealing to its target market's affinity for selfies and rewarding every engagement with branded goods, Scion's in-booth experience was picture perfect. >> full story

Force of Nature


One part rainforest, one part chic office space, the 7,560-square-foot exhibit for Walter Knoll AG & Co. KG exploited the contrast between the freshness of the jungle and the boring world of office interiors. >> full story

Atmel's Road Map


Tasked with increasing face-to-face interactions with customers across North America, Atmel Corp.'s Donna Castillo takes to the open road with a mobile tour that reaches more than 9,000 clients and prospects. >> full story

String Theory


Designers used more than 11 miles of polypropylene cord to create various shapes and spaces within Brunner GmbH's 7,056-square-foot exhibit at Orgatec 2014. >> full story

The Silent Treatment


Polk Audio makes a big noise with a quiet booth and live music, compiling a 36-percent spike in product demos, a 32-percent jump in email addresses collected, and nearly 58 million media impressions generated. >> full story

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The Buyer's Guide to Trade Show Exhibiting