
When it comes to competing for the attention of thousands of attendees at a trade show, size definitely matters. Fortunately, NEC Display Solutions of America Inc. has you covered with its new 70-inch P701 LCD monitor. The display offers 1,920-by-1,080 high-definition resolution and an ambient light sensor that automatically adjusts brightness based on the amount of surrounding light, making it ideal for an exhibit environment. The P701 includes NEC’s Enhanced Digital Signage Technology Suite, which can be used to create multiscreen networks and video walls.
Contact: NEC Display Solutions of America Inc., Itasca, IL, 866-632-6673, www.necdisplay.com


Move over, disposable floor-display adhesives. Go to the back of the line, blurry, printed carpet designs. Show Floor by Benchmark Imaging Inc. is setting a new standard in custom graphic flooring. Show Floor comprises three layers: The top layer is an approximately three-quarter-inch thick, PVC-wrapped laminate with a nonskid textured surface, the middle layer displays custom images, and the bottom layer comprises a one-eighth-inch thick, closed-cell foam that supplies the floor’s cushioned walking surface. Flooring is produced in two or more 5-by-10-foot matching sections and comes with a shipping tube that includes a handle and wheels.
Contact: Benchmark Imaging Inc., Elk Grove
Village, IL, 847-290-0002, www.benchmarkimaging.com
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Maybe you can’t judge a book by its cover, but with the customization services of Impact Books, you can turn that book cover into a branding opportunity for your company — and the perfect in-booth giveaway. After you select a book from almost 3 million titles on
Impact Books’ website, it will stamp your company’s logo on the cover, making it look as if it was an original part of the book. Or, you can create
a custom book cover by adding your messaging and branding to the original. (For orders of 5,000 or more, Impact Books can completely redesign the actual hardcover.) Finally, add a Promo-Page insert (i.e., a custom-designed page to promote your company, product, or event / exhibit that is glued into the book as its first or second page). Unlike many promotional items that are thrown away following the show, or unbranded items
that have no connection to your company, the customized books are a memorable giveaway attendees will keep long after the show.
Contact: Impact Books, Portland, OR, 503-620-3377, www.impactbooks.com
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