 Want a pop-up back-wall structure that will really pop on the trade show floor? Then the easy-to-assemble Expand MediaWall from Stratford, CT-based Expand International of America Inc. just might be what you’re looking
for. Instead of aluminum extrusions that are circular- or square-shaped, this new design comprises a square extrusion with rounded corners for added strength and durability. The Expand MediaWall measures 90.5 inches tall, and can be set up or dismantled in less than five minutes, making this back wall as simple to use as it is stunning to look at.
Contact: Expand International of America Inc., Stratford, CT, 203-870-2030, www.expandmedia.com
With the Da-Lite JKP Affinity HD Progressive projection screen from Da-Lite Screen Co. Inc., you can get high-definition images without an HD monitor. Thinner than even the slimmest flatscreen monitor, the projection screen offers a low profile, allows true color and white-field uniformity, and was specially designed for high-definition professional broadcast applications. It comes in a variety of sizes and can be custom made to fit your specifications.
Contact: Da-Lite Screen Co. Inc., Warsaw, IN, 800-622-3737, www.da-lite.com
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Card attendees at your next event with the BCard Gift Card system from ITN International Inc. The RFID-enabled cards are pre-loaded with each attendee’s contact information and can be mailed out prior to the event or handed to attendees as they arrive. Attendees simply touch their cards to a staffer’s specially enhanced near-field communication (NFC)mobile phone, which then “reads” the cards. The information gathered from the cards is sent via a cellular network to a secure Web site. Staffers may then put various “tokens” on the cards redeemable for a drink at the bar, admittance into a special area, or even at-show discounts and special offers. The BCard system can be customized to fit a wide variety of applications.
Contact: ITN International Inc., Bethesda, MD, 801-676-7900, www.itn-international.com
 Who ever said exhibit lighting was limited to truss-mounted halogens and expensive, rigged fixtures? Well, according to Brumark Total Flooring Solutions,
it may be time to take a different approach. The company’s BruLite Flooring allows you to build dramatic flair into your exhibit from the ground up. Constructed of waterproof aluminum and translucent acrylic graphics illuminated from within by LED lighting, each BruLite backlit flooring module measures 24-by-24-by-8 inches and can support up to 800 pounds. Plus, heavy-duty hook-and-loop fasteners make setup and breakdown a cinch.
Contact: Brumark, Marietta, GA, 800-291-9606, www.brumark.com
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