THURSDAY  3:00 PM - 3:45 PM
Track: Exhibits, Experiences, Events
NEW!     
R645 45 Minute Session:
The Five Essential Components of an Effective RFP
Issuing an effective Request for Proposals (RFP) is a significant undertaking that takes planning and experience. A poorly executed RFP can get your tradeshow program or project off to a sluggish start-and even compromise your timeline, budget and objectives. This session will detail five essential components of an effective RFP-and share the insights of industry professionals who have participated in hundreds of RFPs over the course of their careers. Learn best practices to:
 •  Communicate objectives
 •  Share budgets
 •  Manage Q&A with your bidders
 •  Create effective scorecards
 •  Collaborate with procurement

FACULTY:
Rick Stoner
As Vice President of Sales and Client Strategy at Derse, Rick Stoner leads all marketing efforts to help Derse achieve it's vision as the sought-after leader in driving face-to-face marketing success worldwide. He drives credible lead opportunities to the company to increase sales through content marketing with effective creative and analytical accountability. Prior to joining Derse, Rick worked for ten years at advertising agencies in Chicago and Milwaukee in social media, public relations and new business development roles.

Connect with Rick Stoner:
       

Additional sessions presented by Rick Stoner:
R314 Effective Use of Social Media in Face-to-Face Marketing
W148 How to Write a Strategic Plan That Delivers Measurable Business


Eric Preston
Eric Preston, senior vice president, Derse

Connect with Eric Preston:
   

Additional sessions presented by Eric Preston:
R654 Best of Both Worlds: Leverage Mixed Reality in Your Exhibit and Events





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