CERTIFIED
TRADE SHOW MARKETER
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Required Session Locations


Session
Title
Exhibitor
eTrak
(online)
Approved
Elective Choices
1008R
How to Measure the Value of Trade Show Participation Part I: Basic Concepts
1025
1009R
How to Measure the Value of Trade Show Participation Part II: Practical Application
2003R
The Nuts and Bolts of Budgeting for Results
2023, 2037, 2162, 2178, 2180, 8101
2072R
How To Train Your Booth Staff: A Three-Step Process for Inspiring and Firing Up Your Booth Staff
2101R
Show Ready: Your Guide to Trade Show Operations
9/22/2026
2105R
From Chaos to Control: Project Management Best Practices to Ensure Success
10/8/2026
2107R
Select the Right Shows to Maximize Your Trade Show Program
10/20/2026
3006R
Omnichannel Marketing Strategies for Your Live Events and Trade Shows
3025, 3036, 3132
3011R
How to Grow Your Brand: Incorporating Brand Marketing into Your Exhibit Program
3015R
Integrated Marketing Communications: A Modern Approach
3048R
Sales and Marketing Alignment: How to Get - and Stay - on the Same Page
3050R
Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
7/28/2026
4005R
Conversations That Matter: Know Precisely What to Say to Manage Up - and Down
4126, 4132
4007R
Exhibit Law Primer: Legal Concepts and Practical Advice
4101R
Boost Up: Promote Yourself from Service Provider to Strategic Business Partner
5XXXR
See CTSM5 Substitutions
5101, 5110, 5112
6008R
From Marketing to Measurement: 10 Steps to a Great Corporate Event
6109, 6186, 6188
6010R
The Basics of Event Planning and Management - Part I
8/4/2026
6011R
The Basics of Event Logistics and Implementation - Part II
8/6/2026
6017R
Graphics Boot Camp: The Basics Every Event Manager Should Know
6020R
The @show Experience: Understand the Essentials of Exhibit Design
7058R
Thrive Under Deadlines: Strategies for Success
7024, 7140
7110R
Don't Hesitate, Go Negotiate!
8/13/2026


Use this form to request to replace one or more required sessions with approved electives.

Electives marked with # are 45-minute sessions. If you choose one of these as a replacement, an additional 45- or 90-minute session will need to be taken in order to fulfill CTSM requirements.

Contact CTSM:

[email protected]



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