Apply what you learned in the basic trade show value measurement concepts session (part 1) to your own program. Examples, case studies and worksheets will be provided during this interactive session. You will develop best practices in measuring and proving the value of tradeshows, receive guidance on ways to measure your tradeshow program right away, and learn how to optimize your event portfolio using the right tools to make more informed decisions and report meaningful and actionable results back to your stakeholders and executives. Learning Objectives:

•	Assess your program's strengths and weaknesses.

•	Work with the four elements of value.

•	Estimate appropriate event budgets, staff and exhibit sizes.

•	Optimize your event portfolio and select and invest wisely.

•	Apply various types of measurement techniques to complement return on investment (ROI).

•	Assign key performance indicators (KPIs) that are actionable.

•	Deploy and apply voice of the visitor (VoV) research.

•	Report event performance to senior management.

Attendee Reviews

"I have worked with Joe over the course of many years, and I am always learning new things on how to best gather and use data for the tradeshow environment. Great wealth of knowledge."

"This was a great class. Joe provided a lot of useful information and is very energetic and passionate. I wish this class was recorded so I could go back and rewatch it."

"Joe's classes were definitely my favorite. He is clearly SO knowledgeable and he provided so much useful material in both sessions. I have struggled with measuring value at the various tradeshows we attend every year, and he provided me with so much to go off of moving forward. Really happy that I attended his session in person! He is a wonderful speaker as well and keeps the class interesting and engaging."

"Joe presented everything in such an easy to understand - and easy to execute with access to all the calculators and tools - all wrapped up in a case study of "pulling" your leads into the pipeline rather than "pushing" content at them. Brilliant."

"This was amazing. So much information but presented in a way that I can take it and use now in my everyday role. I can't wait to learn more!"

"The 90 minutes flew by. Joe did a great job teaching as if we were in a live classroom, which can be difficult presenting to a silent room without live student engagement."

"I am not a numbers, figures kind of person and I was glued to my screen!"

"Phenomenal! Information WITH tools that I can put into practice."

"This was one of my favorite sessions, part one and two. I really enjoyed interacting with Joe. He provided so much useful information. He is very energetic and you can tell he is passionate about what he does."

"Great content, really good insight. Him breaking down ROI was very helpful and then helping us figure out how to increase ROI by decreasing costs ... brilliant."

"Very engaging and smart guy. I really enjoyed his presentations. They were informative and gave a lot of new tips I hadn't considered. Very helpful to have him breakdown ROI like he did."

"Absolutely loved his classes. Probably the most relatable instructor. Really enjoyed everything."