University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, AUGUST 26
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1110
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
Liz Lathan, Co-Founder, Chief Community Officer, Club Ichi
Liz Lathan, the Co-Founder of Club Ichi, the #1 place for B2B event marketers to connect. She brings over two decades of rich experience in corporate event marketing, having spearheaded global event teams for tech giants like Dell, where she pioneered Dell World in 2011, and IBM's Analytics & Hybrid Cloud division. Beyond her executive roles, Liz thrives as a writer, speaker, and avid traveler, shaping the future of event marketing and community engagement.
Connect with Liz Lathan:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1110
Return on Emotion: How to Design and Measure ROE
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You always hear about the importance of creating an emotional connection with event participants, but no one tells you what those emotions are or how to measure them. The research study that we undertook in 2021 dives into this topic – and the results show there are FIVE emotions you need to evoke at your event to drive connections and achieve business outcomes: hopeful, adventure, active, accepted, and motivated. In this session, we'll explore those emotions, how you can design programs to elicit them, and how you can measure the results to ensure your experience will drive business.
Learning Objectives: |
| • | Discuss how return on emotion is related to return on investment. |
| • | Define and design the 5 emotions that are necessary to drive business. |
| • | Describe what engagement means and how to measure it. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
Attendee Reviews
"Really really good session. This will be so useful as I help clients plan future events and engagements."
"Very high energy and interactive class. I really enjoyed it."
"Extremely well-prepared session with great content and interaction."
FACULTY
"Really really good session. This will be so useful as I help clients plan future events and engagements."
"Very high energy and interactive class. I really enjoyed it."
"Extremely well-prepared session with great content and interaction."
Liz Lathan, Co-Founder, Chief Community Officer, Club IchiLiz Lathan, the Co-Founder of Club Ichi, the #1 place for B2B event marketers to connect. She brings over two decades of rich experience in corporate event marketing, having spearheaded global event teams for tech giants like Dell, where she pioneered Dell World in 2011, and IBM's Analytics & Hybrid Cloud division. Beyond her executive roles, Liz thrives as a writer, speaker, and avid traveler, shaping the future of event marketing and community engagement.
Connect with Liz Lathan:
