University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
THURSDAY, JUNE 4
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3015R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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Vanessa Schultz, CTSM Gold - Sr. Director, Corporate Marketing & Communications, Cellanome
Vanessa Schultz is the Senior Director of Corporate Marketing at Cellanome. With more than 20 years of event and marketing experience in Biotech, Schultz is responsible for building the brand's corporate marketing function and strategy. Vanessa has served on the EXHIBITOR Editorial Advisory Board, is a regular Sizzle Awards judge, and is a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a BA in International Business from SDSU.
Connect with Vanessa Schultz:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 3015R CTSM
Integrated Marketing Communications: A Modern Approach
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Enhance your events with a strategic integrated marketing communications (IMC) program that drives measurable success in today's dynamic marketing landscape. This session combines time-tested IMC principles with contemporary approaches and practical AI applications.
This interactive session provides practical frameworks, real-world examples, and actionable templates to implement an effective IMC strategy for your next event. Whether you're new to event marketing or looking to refresh your approach, you'll gain valuable skills to maximize ROI and create cohesive marketing experiences. Learning Objectives: |
| • | Define clear, actionable event objectives aligned with business goals |
| • | Develop detailed audience insights using modern research methods. |
| • | Match objectives to the most effective marketing channels across the event lifecycle. |
| • | Optimize budget allocation using data-informed decision-making. |
| • | Establish meaningful success benchmarks and comprehensive analysis frameworks. |
| • | Apply AI tools to streamline planning, content creation, and analysis. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
Attendee Reviews
"Outstanding session!"
FACULTY
"Outstanding session!"
Vanessa Schultz, CTSM Gold - Sr. Director, Corporate Marketing & Communications, CellanomeVanessa Schultz is the Senior Director of Corporate Marketing at Cellanome. With more than 20 years of event and marketing experience in Biotech, Schultz is responsible for building the brand's corporate marketing function and strategy. Vanessa has served on the EXHIBITOR Editorial Advisory Board, is a regular Sizzle Awards judge, and is a leading voice in experiential marketing. Schultz has received her CTSM Gold Level Certification and holds a BA in International Business from SDSU.
Connect with Vanessa Schultz:
