University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, MAY 5
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 6017R CTSM
One of the 23 required sessions approved as part of CTSM, the industry's only university-affiliated certification program.
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
Brian Baker, Vice President, Highmark TechSystems
Brian Baker has over 25 years of experience in the event industry and is one of its most prominent creative leaders. EDPA's Designer of the Year in 2017, he is very active in mentoring young designers and students. Brian studied design at the world-renowned Center for Creative Studies and received his bachelor's from Purdue. He has worked with many high-profile brands, including Coca-Cola, Intel, Best Buy, Home Depot, FedEx, Anheuser-Busch, Michelin, and the Chicago Bears.
Connect with Brian Baker:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 6017R CTSM
Graphics Boot Camp: The Basics Every Event Manager Should Know
|
Not all graphics are created equal—and neither is their impact. Improve your knowledge of this important subject during this session, which covers the basics of graphic planning and production with a specific focus on trade shows and events.
Learning Objectives: |
| • | Discuss the essentials of graphic production for effective visual communication. |
| • | Control the graphic production process and manage internal customer expectations and needs. |
| • | Grasp the basics of environmental graphics and their role in creating engaging spaces. |
| • | Integrate key messages into graphic designs to enhance communication effectiveness. |
| • | Plan and assess the budgetary impact of graphic production to optimize resource allocation. |
| • | Structure messaging hierarchy to prioritize and convey information clearly. |
| • | Employ alternative graphic delivery mechanisms to diversify presentation and reach. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
This session is SOLD OUT.
Attendee Reviews
"Perfect intro to the terminology and basic concepts of how graphics are created and utilized."
"Great presentation. It was super helpful to see different examples of booths who used graphics well vs. poorly."
FACULTY
"Perfect intro to the terminology and basic concepts of how graphics are created and utilized."
"Great presentation. It was super helpful to see different examples of booths who used graphics well vs. poorly."
Brian Baker, Vice President, Highmark TechSystemsBrian Baker has over 25 years of experience in the event industry and is one of its most prominent creative leaders. EDPA's Designer of the Year in 2017, he is very active in mentoring young designers and students. Brian studied design at the world-renowned Center for Creative Studies and received his bachelor's from Purdue. He has worked with many high-profile brands, including Coca-Cola, Intel, Best Buy, Home Depot, FedEx, Anheuser-Busch, Michelin, and the Chicago Bears.
Connect with Brian Baker:
