University-Affiliated eLearning
for Trade Show and Corporate Event Professionals
TUESDAY, AUGUST 25
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1128
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
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FACULTY
Robyn Davis, CPTD, CEM - Trade Show Trainer/Consultant, Exhibitors WINH
Exhibitors across industries and around the world trust Robyn's advice on the strategies required to "win" at trade shows today. Often hired by major trade shows (like the SHOT Show, CONEXPO-CON/AGG, IMTS, and others), Robyn creates/facilitates custom exhibitor success programs, advisory committees, etc. Her certifications are in talent development (training) and exhibition management; her degree is in Aerospace Engineering. Robyn's book, "Exhibit Smarter: A Step-by-Step Guide to Trade Show Success" is available for pre-order now.
Connect with Robyn Davis:
1:00pm Eastern, 12:00pm Central, 11:00am Mountain, 10:00am Pacific
90 Minute Session
Session 1128
Is Exhibiting Worth It? 4 Methods to Evaluate Your Trade Show Results
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Trade shows require a significant financial investment, so you'll need more than warm, fuzzy feelings to justify participating. A lot of exhibitors try to track ROI, but despite what you may have heard, ROI isn't the only (or, often, the most effective) method to evaluate your exhibiting results.
In this fast-paced, interactive session, you'll discover four evaluation methods you can use to obtain a more complete understanding of what you're accomplishing at trade shows and, ultimately, whether exhibiting is "working" for you. Show up ready to learn and to share in chat, polls, and small group breakouts... and you'll leave with tips, ideas, and examples from your peers! Learning Objectives: |
| • | List a few reasons why evaluation is important, even if it isn't "required" by your leadership team or anyone else. |
| • | Explain how each of the four evaluation methods works, with examples and top keys to success for each one. |
| • | Identify the biggest potential challenges you may encounter with each method, along with tips and resources to address them. |
| • | Discuss more examples and ideas to utilize each method in your upcoming trade shows. |
Attendance for the full session is required for those who wish to count this session towards the CTSM certification program.
ADD TO CART
FACULTY
Robyn Davis, CPTD, CEM - Trade Show Trainer/Consultant, Exhibitors WINHExhibitors across industries and around the world trust Robyn's advice on the strategies required to "win" at trade shows today. Often hired by major trade shows (like the SHOT Show, CONEXPO-CON/AGG, IMTS, and others), Robyn creates/facilitates custom exhibitor success programs, advisory committees, etc. Her certifications are in talent development (training) and exhibition management; her degree is in Aerospace Engineering. Robyn's book, "Exhibit Smarter: A Step-by-Step Guide to Trade Show Success" is available for pre-order now.
Connect with Robyn Davis:
