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The Conference and Exhibition for Trade Show and Corporate Event Marketing
Conference: February 25-28, 2024      Exhibit Hall: February 27-28, 2024      Nashville, TN
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Tue. Feb. 27    5:00 PM - 5:45 PM
New Session
T6082: Launch! Briefing Essentials for Your Next Creative Project
Creative Agents share their formula for an ideal Creative Brief and Experience project launch. We'll offer insight on creatives: who we are, how we think, our sources of inspiration, and our commitment to that next great idea. We'll illustrate how you can get the best from your creatives and everything they need to succeed with you. We'll provide a blueprint for the most important details you can share at the start of every project. You'll learn collaboration techniques, concise tools, and most importantly, your critical role in the creative process. Learn to:
 •  Efficiently communicate your project goals (Mission)
 •  Develop your experience objectives (Strategy)
 •  Assemble your team (Intelligence)
 •  Collect necessary details (Needs)
 •  Think beyond logistics (Assets)
 •  Build the Brief (Dossier)
 •  Download and launch your project (Collaborate)
Francesca Gangitano, senior director, strategy & planning, Impact XM
 
Francesca is a 20+ year veteran of all forms of live, virtual, and digital immersive experience design. She has developed some of the most iconic live experiences in healthcare, technology, consumer goods, gaming, sports, spirits, and automotive amongst others. Whether it's a weeklong technology conference, a 10-city product launch, a pop-up retail experience, a road-tour, or a festival, Francesca can architect a strategy and assure the work is extraordinary, compelling, and fires up the audience.



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