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nParallel and Pearson's Candy Company Collaborate to Enhance Exhibit to Launch New Bit-O-Honey Chocolate
5/26/2016
nParallel, a marketing service company focused on trade show and retail industries, partnered with Pearson’s Candy Company to launch their newest product, Bit-O-Honey Chocolate, at the Sweets & Snacks Expo in Chicago on May 24.
“At Pearson’s, we are thrilled to be working with nParallel to help us enhance our exhibit to launch a twist on an iconic candy, Bit-O-Honey Chocolate,” said Andrea Buckner, marketing manager at Pearson’s. “It is important that the exciting new launch of Bit-O-Honey Chocolate is ushered in with great brand positioning and fun creative to support this new candy at the Sweets & Snacks Expo. nParallel designed new and creative elements for our exhibit, and we couldn’t be happier with the results.”
To enhance the Bit-O-Honey presence in the exhibit and showcase their newest product, nParallel designed and constructed two large archways with branded focal points, large billboard graphics, and a 3D honeycomb display. The innovative pieces feature the new Bit-O-Honey Chocolate and the original flavor that customers know and love.
“It is an honor to work with a legendary brand like Bit-O-Honey,” said Megan Diamond, CEO and co-founder of nParallel. “We are pleased to develop creative solutions for Pearson’s by enhancing their trade show presence to launch Bit-O-Honey Chocolate. We’re excited to see Pearson’s success with Bit-O-Honey Chocolate.”
Bit-O-Honey has produced taffy candy with real honey and almond bits since 1924. Pearson’s purchased the Bit-O-Honey brand in 2013 and is pleased to introduce the new chocolate variation to the timeless candy brand. Bit-O-Honey Chocolate was revealed at the Sweets & Snacks Expo at McCormick Place in Chicago where more than 4 acres of candy and snack products, representing 750 companies from around the globe, were showcased.
About nParallel
nParallel strategically designs and constructs solutions to showcase their clients’ offerings and brand identity in a variety of environments, including trade show, retail, corporate headquarters and many others. The company combines excellence in both product and customer service to provide their clients with the best experience possible and a strategic solution to their business needs. nParallel believes creativity, collaboration, and innovation are pillars to lasting partnerships and strong results. Located in Plymouth, Minnesota, nParallel has offered quality marketing services to national and regional brands since its inception in 2003. For more information, visit the company online at www.nparallel.com.
Contact:
[email protected]
nParallel, a marketing service company focused on trade show and retail industries, partnered with Pearson’s Candy Company to launch their newest product, Bit-O-Honey Chocolate, at the Sweets & Snacks Expo in Chicago on May 24.
“At Pearson’s, we are thrilled to be working with nParallel to help us enhance our exhibit to launch a twist on an iconic candy, Bit-O-Honey Chocolate,” said Andrea Buckner, marketing manager at Pearson’s. “It is important that the exciting new launch of Bit-O-Honey Chocolate is ushered in with great brand positioning and fun creative to support this new candy at the Sweets & Snacks Expo. nParallel designed new and creative elements for our exhibit, and we couldn’t be happier with the results.”
To enhance the Bit-O-Honey presence in the exhibit and showcase their newest product, nParallel designed and constructed two large archways with branded focal points, large billboard graphics, and a 3D honeycomb display. The innovative pieces feature the new Bit-O-Honey Chocolate and the original flavor that customers know and love.
“It is an honor to work with a legendary brand like Bit-O-Honey,” said Megan Diamond, CEO and co-founder of nParallel. “We are pleased to develop creative solutions for Pearson’s by enhancing their trade show presence to launch Bit-O-Honey Chocolate. We’re excited to see Pearson’s success with Bit-O-Honey Chocolate.”
Bit-O-Honey has produced taffy candy with real honey and almond bits since 1924. Pearson’s purchased the Bit-O-Honey brand in 2013 and is pleased to introduce the new chocolate variation to the timeless candy brand. Bit-O-Honey Chocolate was revealed at the Sweets & Snacks Expo at McCormick Place in Chicago where more than 4 acres of candy and snack products, representing 750 companies from around the globe, were showcased.
About nParallel
nParallel strategically designs and constructs solutions to showcase their clients’ offerings and brand identity in a variety of environments, including trade show, retail, corporate headquarters and many others. The company combines excellence in both product and customer service to provide their clients with the best experience possible and a strategic solution to their business needs. nParallel believes creativity, collaboration, and innovation are pillars to lasting partnerships and strong results. Located in Plymouth, Minnesota, nParallel has offered quality marketing services to national and regional brands since its inception in 2003. For more information, visit the company online at www.nparallel.com.
Contact:
[email protected]
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