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David Hansfield Joins Structure Exhibits as Director of Sales
2/17/2026
David Hansfield joins Structure as Director of Sales, bringing a proven track record of helping brands come to life through electronic media, promotions, and trade show design and build.
Over the course of his career, David has worked with leading organizations including NBC, The Interpublic Group, and Lab Exhibits, among others. Known for his client-first approach, David begins every engagement by asking clients to envision themselves standing in front of their exhibit and asking, “How does it make you feel?” From that feeling and vision, he partners closely with organizations to translate ideas into impactful show-floor experiences.
“I’m excited to join the Structure team and help electrify our clients as we amplify their brands on the show floor, creating memorable experiences that spark engagement, strengthen connections, and drive measurable results," said Hansfield.
At Structure Exhibits, every trade show display is treated like a live performance. The show floor isn’t just square footage, it’s a stage. The brands we work with deserve to own it.
“David’s background in entertainment and media production brings a performance-driven mindset that fits Structure perfectly. He understands lighting, energy, timing, flow, and audience engagement, the same elements that turn a production into a true experience. That perspective elevates how our clients show up on the show floor and how their brands are experienced in real time,” says John Boyko, President & CEO of Structure.
From immersive LED video walls and integrated lighting to custom fabrication and full turnkey execution, David helps clients step confidently into the spotlight and deliver show-floor experiences that command attention.
Because in a crowded hall full of exhibits, it’s not enough to participate. You have to perform. If you’re ready to turn up the volume and take center stage, plug into Structure and let’s rock the show together. www.structureexhibits.com.
Contact:
[email protected]
David Hansfield joins Structure as Director of Sales, bringing a proven track record of helping brands come to life through electronic media, promotions, and trade show design and build.
Over the course of his career, David has worked with leading organizations including NBC, The Interpublic Group, and Lab Exhibits, among others. Known for his client-first approach, David begins every engagement by asking clients to envision themselves standing in front of their exhibit and asking, “How does it make you feel?” From that feeling and vision, he partners closely with organizations to translate ideas into impactful show-floor experiences.
“I’m excited to join the Structure team and help electrify our clients as we amplify their brands on the show floor, creating memorable experiences that spark engagement, strengthen connections, and drive measurable results," said Hansfield.
At Structure Exhibits, every trade show display is treated like a live performance. The show floor isn’t just square footage, it’s a stage. The brands we work with deserve to own it.
“David’s background in entertainment and media production brings a performance-driven mindset that fits Structure perfectly. He understands lighting, energy, timing, flow, and audience engagement, the same elements that turn a production into a true experience. That perspective elevates how our clients show up on the show floor and how their brands are experienced in real time,” says John Boyko, President & CEO of Structure.
From immersive LED video walls and integrated lighting to custom fabrication and full turnkey execution, David helps clients step confidently into the spotlight and deliver show-floor experiences that command attention.
Because in a crowded hall full of exhibits, it’s not enough to participate. You have to perform. If you’re ready to turn up the volume and take center stage, plug into Structure and let’s rock the show together. www.structureexhibits.com.
Contact:
[email protected]
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