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Purito Seoul Chooses Experiential Marketing Agency Super Great Fantastic to Create and Launch its NYC Pop-Up Store
2/27/2026
NEW YORK, NY – Experiential marketing agency, Super Great Fantastic (SGF), and Purito Seoul, the fastest-growing contemporary Korean beauty brand, inspired by exceptional Korean ingredients and cultural heritage, announced today their partnership to bring Seoul to New York City with a pop-up shop in the West Village. Running from March 2nd through May 2nd, at 576 Hudson St, New York, NY 10014.
Purito Seoul is known for its deep commitment to sourcing the finest pure ingredients from diverse regions across Korea, and its emphasis on creating delightful and sensorial experiences that connect and inspire. This is why the decision was made to entrust Super Great Fantastic with the design and production of the pop-up shop; formally launching the brand’s Oats Latte campaign was such a natural decision. From the beaches of Cannes to the streets of Austin, SGF and its founders, Isabella Rodriguez and Juan Alsina, have specialized in transforming every event and brand presence into deeply personal experiences that attendees carry with them well after they leave the venue. Purito Seoul sought out Super Great Fantastic to continue this tradition and give their customers an experience as unique as traveling to Korea, without the added expense of airfare.
To accomplish this, Super Great Fantastic has created a multifaceted approach to the limited-time storefront that blends the nature, beauty, and culture of Korea with the luxury and freshness of Purito Seoul’s oat-based product line. Those entering the shop will be immediately transported from the busy streets of New York to a lush environment surrounded by the tranquility of the same Korean-native plants and ingredients found in Purito Seoul’s skincare lines. Additionally, during the weekend of March 6th, guests will be given oat milk lattes and matcha. This fully immersive experience will bring consumers into the heart of Seoul and the essence of Purito’s Oat Latte campaign.
“When we first heard of Purito Seoul’s new slogan of ‘from soil to Seoul,’ we knew we were about to create a customer experience that was special,” said Isabella Rodriguez, Co-Founder of Super Great Fantastic. “Our approach has always been to create experiences unique to our brands that penetrate the participants beyond simply going to a party or a shop. Purito Seuol’s emphasis on real, natural ingredients, their emphasis on soil and nature, is so beautifully tactile and relatable that creating a pop-up shop to deliver that in a fully sensory way was right up our alley.”
Inje Cho, CEO of Purito Seoul, shared, “Our newly unveiled slogan,’ From Soil to Seoul,' encapsulates the brand’s philosophy in its purest form. ‘Soil’ represents the origin of ingredients — the earth itself, the very foundation of nature. ‘Seoul,’ on the other hand, symbolizes the urban sensibility that reinterprets these natural origins through a modern lens and refines them with precision. The decision to work with Super Great Fantastic reflects this. It is our way of immersing our visitors into a pop-up where they can fully experience our vision of a world where nature-derived ingredients are transformed into the most advanced skincare solutions possible.”
To provide all of the lush and unique flora needed to make this pop-up feel like you are stepping into the Korean countryside, Super Great Fantastic has brought in its longtime partner, the premier design and production house setting the standard for immersive, high-end event environments through its innovative approach to décor, Birch
"The Purito Seoul pop-up shop is our latest, of many collaborations with Super Great Fantastic, and may be one of our most lush ones yet," said Jamie Lee, VP of Global Sales and Partnerships at Birch." Through engaging with our design and bespoke fabrications, we have helped bring Purito's clean, minimalist ethos to life. This immersive installation incorporates sculptural oat elements and soft floral arrangements, creating a tactile, nature-inspired environment that highlights Purito’s ingredient story and commitment to gentle skincare."
Purito Seoul’s pop-up shop will be open Saturdays, 11 AM to 7 PM, and Sundays, 11 AM to 6 PM, between March 2nd and May 2nd, 2026.
About Super Great Fantastic
Super Great Fantastic (SGF) is a female and Latin-owned experiential marketing agency based in Austin, Texas, specializing in creating impactful events that put guest experience and human connection at the forefront. With over 15 years of combined experience across events, strategy, and brand consulting, Super Great Fantastic was founded to close the gaps the founders saw in traditional agency work: surface-level strategy, inefficiencies, and a lack of personal involvement. SGF is not just an experiential agency; they’re partners. With a holistic, hands-on approach, the team considers every touchpoint of an experience, from budget and logistics to creative and emotional resonance. From tentpole events to B2B and B2C activations, SGF works alongside brands throughout the planning and execution process. www.supergreatfantastic.life
About Purito Seoul
PURITO is an eco-friendly K-beauty brand that is known around the world for its great attention to product efficacy and using the highest-quality ingredients. purito.com
Contact:
[email protected]
NEW YORK, NY – Experiential marketing agency, Super Great Fantastic (SGF), and Purito Seoul, the fastest-growing contemporary Korean beauty brand, inspired by exceptional Korean ingredients and cultural heritage, announced today their partnership to bring Seoul to New York City with a pop-up shop in the West Village. Running from March 2nd through May 2nd, at 576 Hudson St, New York, NY 10014.
Purito Seoul is known for its deep commitment to sourcing the finest pure ingredients from diverse regions across Korea, and its emphasis on creating delightful and sensorial experiences that connect and inspire. This is why the decision was made to entrust Super Great Fantastic with the design and production of the pop-up shop; formally launching the brand’s Oats Latte campaign was such a natural decision. From the beaches of Cannes to the streets of Austin, SGF and its founders, Isabella Rodriguez and Juan Alsina, have specialized in transforming every event and brand presence into deeply personal experiences that attendees carry with them well after they leave the venue. Purito Seoul sought out Super Great Fantastic to continue this tradition and give their customers an experience as unique as traveling to Korea, without the added expense of airfare.
To accomplish this, Super Great Fantastic has created a multifaceted approach to the limited-time storefront that blends the nature, beauty, and culture of Korea with the luxury and freshness of Purito Seoul’s oat-based product line. Those entering the shop will be immediately transported from the busy streets of New York to a lush environment surrounded by the tranquility of the same Korean-native plants and ingredients found in Purito Seoul’s skincare lines. Additionally, during the weekend of March 6th, guests will be given oat milk lattes and matcha. This fully immersive experience will bring consumers into the heart of Seoul and the essence of Purito’s Oat Latte campaign.
“When we first heard of Purito Seoul’s new slogan of ‘from soil to Seoul,’ we knew we were about to create a customer experience that was special,” said Isabella Rodriguez, Co-Founder of Super Great Fantastic. “Our approach has always been to create experiences unique to our brands that penetrate the participants beyond simply going to a party or a shop. Purito Seuol’s emphasis on real, natural ingredients, their emphasis on soil and nature, is so beautifully tactile and relatable that creating a pop-up shop to deliver that in a fully sensory way was right up our alley.”
Inje Cho, CEO of Purito Seoul, shared, “Our newly unveiled slogan,’ From Soil to Seoul,' encapsulates the brand’s philosophy in its purest form. ‘Soil’ represents the origin of ingredients — the earth itself, the very foundation of nature. ‘Seoul,’ on the other hand, symbolizes the urban sensibility that reinterprets these natural origins through a modern lens and refines them with precision. The decision to work with Super Great Fantastic reflects this. It is our way of immersing our visitors into a pop-up where they can fully experience our vision of a world where nature-derived ingredients are transformed into the most advanced skincare solutions possible.”
To provide all of the lush and unique flora needed to make this pop-up feel like you are stepping into the Korean countryside, Super Great Fantastic has brought in its longtime partner, the premier design and production house setting the standard for immersive, high-end event environments through its innovative approach to décor, Birch
"The Purito Seoul pop-up shop is our latest, of many collaborations with Super Great Fantastic, and may be one of our most lush ones yet," said Jamie Lee, VP of Global Sales and Partnerships at Birch." Through engaging with our design and bespoke fabrications, we have helped bring Purito's clean, minimalist ethos to life. This immersive installation incorporates sculptural oat elements and soft floral arrangements, creating a tactile, nature-inspired environment that highlights Purito’s ingredient story and commitment to gentle skincare."
Purito Seoul’s pop-up shop will be open Saturdays, 11 AM to 7 PM, and Sundays, 11 AM to 6 PM, between March 2nd and May 2nd, 2026.
About Super Great Fantastic
Super Great Fantastic (SGF) is a female and Latin-owned experiential marketing agency based in Austin, Texas, specializing in creating impactful events that put guest experience and human connection at the forefront. With over 15 years of combined experience across events, strategy, and brand consulting, Super Great Fantastic was founded to close the gaps the founders saw in traditional agency work: surface-level strategy, inefficiencies, and a lack of personal involvement. SGF is not just an experiential agency; they’re partners. With a holistic, hands-on approach, the team considers every touchpoint of an experience, from budget and logistics to creative and emotional resonance. From tentpole events to B2B and B2C activations, SGF works alongside brands throughout the planning and execution process. www.supergreatfantastic.life
About Purito Seoul
PURITO is an eco-friendly K-beauty brand that is known around the world for its great attention to product efficacy and using the highest-quality ingredients. purito.com
Contact:
[email protected]
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