Stay Informed!
Subscribe to our free newsletter and don't miss a thing
Company News, New Products, EXHIBITORLIVE News
The Virtual Wild Launches “WildView,” a Next-Generation AI Platform Bringing Unprecedented Accuracy to Live Event Analytics
3/26/2026
DALLAS, TX — The Virtual Wild today announced the launch of WildView, a breakthrough analytics platform designed to transform how brands, exhibitors, and trade show organizers understand real-world engagement, set to debut at this year’s ExhibitorLive conference in Tampa Bay, Florida March 30th. Powered by advanced AI-driven computer vision, WildView delivers the most precise measurement of human attention and interaction ever introduced to the live events industry.
At its core, WildView does something no other solution has achieved. It does not just detect presence. It understands attention.
By analyzing the direction and angle of a guest’s face, WildView can determine exactly what an attendee is looking at within a physical space. This enables brands to move beyond assumptions and finally measure true engagement, including what captured attention, for how long, and how people moved through an environment.
“Live events have always lacked the kind of actionable analytics that other digital channels use regularly,” said Jay Rutherford, CEO of The Virtual Wild. “WildView changes that. We are not just estimating engagement. We are objectively measuring it to support the ROI of trade show budgets.”
Moving Beyond Guesswork
While computer vision and sensor-based analytics are not new to the industry, many existing solutions rely on inference-based metrics or indirect signals.
WildView was built to challenge that status quo.
“Too many tools in this space rely on assumptions dressed up as insights,” said Cole Wiser, Executive Creative Director at The Virtual Wild. “WildView is built differently. We focus on what people actually do, and what executives look for when trying to understand an investment.”
Accurate Counts, Not Inflated Numbers
WildView introduces another industry-innovative capability with the ability to assign anonymous, persistent IDs to individuals within a space.
This allows the platform to:
Privacy-First by Design
In an era of increasing concern around AI and surveillance, WildView was engineered with privacy at its core.
A New Lens on Trade Show Performance
WildView gives event organizers and brands a powerful new toolkit to evaluate their physical investments.
With simple camera placement, users can measure:
Measuring Human Interaction for the First Time
Beyond attendee behavior, WildView also introduces a new way to evaluate staff performance on the show floor. Because the system can distinguish between staff and guests, it can track:
Built for Simplicity and Scale
WildView is designed to be as flexible as it is powerful.
WildView has been in development for 2.5 years, with a focus on polishing the core technology and researching what event marketers need, so that we can launch something truly useful to the industry. With WildView, The Virtual Wild is setting a new standard for live event intelligence rooted in clarity, accuracy, and trust.
“Physical spaces have always been rich with data. We just have not had the tools to interpret it properly,” said Wiser. “WildView gives us that visibility and turns it into something brands can actually act on.”
About The Virtual Wild
The Virtual Wild is a leader in immersive technology and experiential innovation, helping brands and organizations create meaningful, measurable connections in both digital and physical environments. www.thevirtualwild.com
Contact:
[email protected]
DALLAS, TX — The Virtual Wild today announced the launch of WildView, a breakthrough analytics platform designed to transform how brands, exhibitors, and trade show organizers understand real-world engagement, set to debut at this year’s ExhibitorLive conference in Tampa Bay, Florida March 30th. Powered by advanced AI-driven computer vision, WildView delivers the most precise measurement of human attention and interaction ever introduced to the live events industry.
At its core, WildView does something no other solution has achieved. It does not just detect presence. It understands attention.
By analyzing the direction and angle of a guest’s face, WildView can determine exactly what an attendee is looking at within a physical space. This enables brands to move beyond assumptions and finally measure true engagement, including what captured attention, for how long, and how people moved through an environment.
“Live events have always lacked the kind of actionable analytics that other digital channels use regularly,” said Jay Rutherford, CEO of The Virtual Wild. “WildView changes that. We are not just estimating engagement. We are objectively measuring it to support the ROI of trade show budgets.”
Moving Beyond Guesswork
While computer vision and sensor-based analytics are not new to the industry, many existing solutions rely on inference-based metrics or indirect signals.
WildView was built to challenge that status quo.
- Attention, not approximation: Unlike systems that rely on generalized assumptions or inferred attributes, WildView measures where people are actually looking, delivering a direct signal of engagement.
- No speculative demographics: WildView avoids metrics like age, gender, or sentiment that are uncertain. Instead, it focuses on observable behavior and attention data that brands can trust.
- No proximity bias: Solutions that rely on mobile device signals often count impressions based solely on proximity. WildView ensures that being near something is not the same as engaging with it.
“Too many tools in this space rely on assumptions dressed up as insights,” said Cole Wiser, Executive Creative Director at The Virtual Wild. “WildView is built differently. We focus on what people actually do, and what executives look for when trying to understand an investment.”
Accurate Counts, Not Inflated Numbers
WildView introduces another industry-innovative capability with the ability to assign anonymous, persistent IDs to individuals within a space.
This allows the platform to:
- Avoid double-counting repeat visitors that other tools often do
- Track unique engagements over time
- Deliver a true measure of reach and frequency
Privacy-First by Design
In an era of increasing concern around AI and surveillance, WildView was engineered with privacy at its core.
- The system performs facial recognition, not identification
- It can detect a face, but cannot determine who a person is
- There is no connection to CRMs, registration systems, or external data sources
- All data is aggregated and anonymized
- Video footage is deleted after processing
A New Lens on Trade Show Performance
WildView gives event organizers and brands a powerful new toolkit to evaluate their physical investments.
With simple camera placement, users can measure:
- Impressions on specific displays or products
- Dwell time and sustained attention
- Traffic flow and congestion points
- Content performance across zones
Measuring Human Interaction for the First Time
Beyond attendee behavior, WildView also introduces a new way to evaluate staff performance on the show floor. Because the system can distinguish between staff and guests, it can track:
- When a staff member is within two feet of an attendee
- The frequency and duration of those interactions
- Total number of engagement sessions per staff member
Built for Simplicity and Scale
WildView is designed to be as flexible as it is powerful.
- Quick, non-invasive setup with minimal hardware requirements
- Customizable pricing models tailored to event size and scope
- Volume discounts for multi-event or long-term engagements
- Discounted first-time use, making it easy for teams to experience the value firsthand
WildView has been in development for 2.5 years, with a focus on polishing the core technology and researching what event marketers need, so that we can launch something truly useful to the industry. With WildView, The Virtual Wild is setting a new standard for live event intelligence rooted in clarity, accuracy, and trust.
“Physical spaces have always been rich with data. We just have not had the tools to interpret it properly,” said Wiser. “WildView gives us that visibility and turns it into something brands can actually act on.”
About The Virtual Wild
The Virtual Wild is a leader in immersive technology and experiential innovation, helping brands and organizations create meaningful, measurable connections in both digital and physical environments. www.thevirtualwild.com
Contact:
[email protected]
Submit Your News!
There is no charge to submit your press release for publication on the Exhibitor News Network.
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies