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Booking.com for Business Releases Key Insights for 2026 Corporate Events
3/19/2026
Corporate events are evolving fast. After years of disruption during COVID-19 and subsequent global travel disruption, companies are hosting more events, investing more per attendee, and recognizing the value of combining in-person, hybrid, and virtual formats.
And for good reason. There’s no denying that trade shows, conferences, product launches, team-building events, retreats, and more all play a key role in enabling learning, business growth, and networking.
To explore what the corporate event landscape looks like in 2026, Booking.com for Business has compiled data and insights on the sector as a whole, from event numbers and average attendance figures to how business travel trends overlap with organized events globally.
Key insights for 2026 corporate events
Contact:
[email protected]
Corporate events are evolving fast. After years of disruption during COVID-19 and subsequent global travel disruption, companies are hosting more events, investing more per attendee, and recognizing the value of combining in-person, hybrid, and virtual formats.
And for good reason. There’s no denying that trade shows, conferences, product launches, team-building events, retreats, and more all play a key role in enabling learning, business growth, and networking.
To explore what the corporate event landscape looks like in 2026, Booking.com for Business has compiled data and insights on the sector as a whole, from event numbers and average attendance figures to how business travel trends overlap with organized events globally.
Key insights for 2026 corporate events
- The global corporate events market is set to grow from $325B in 2024 to $595B by 2029, underlining renewed confidence in in-person engagement.
- 98% of organizers planned at least one in-person event 2025, with average attendance stabilizing around 200 participants.
- In-person events are now 47.8% more expensive than virtual, with large meetings costing up to $350,000.
- International delegates spend up to four times as much as domestic attendees, making global events a major economic driver.
- 80% of event planners now run hybrid events as a permanent model, not a temporary solution.
- 83% of organizers factor sustainability into event design, while 58% are actively using AI to manage costs and complexity.
Contact:
[email protected]
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