Company News

Pure Exhibits Delivers Seven-Booth Program at RSA Conference 2026, Expanding Its Cybersecurity Event Practice

4/21/2026

Pure Exhibits, a full-service trade show booth rental company headquartered in Las Vegas, has completed a seven-booth installation program at the RSA Conference 2026 at the Moscone Center in San Francisco. The program marks the company's largest concurrent build at a single cybersecurity event and spans three distinct exhibit formats across booth footprints from 20x30 to 30x30.

The seven installations included overhead-branded island structures, closed-environment command center builds designed for high-security product demonstrations, and open-architecture inline exhibits optimized for high foot traffic. Each booth was fabricated at Pure Exhibits' 65,000 sq ft Las Vegas facility and installed on-site at Moscone Center under a single project management team.

RSA Conference 2026 drew more than 44,000 attendees and over 600 exhibiting companies, making it one of the most competitive exhibit floors in the U.S. trade show calendar. For exhibitors in the cybersecurity category - where buyers include CISOs, security architects, and enterprise procurement leads - booth design decisions carry direct implications for lead quality and pipeline generation.

"The cybersecurity show floor rewards clarity and penalizes clutter," said Utsav Kedia, Founder and CEO of Pure Exhibits. "Every build we delivered at RSA was designed around one objective: give a qualified buyer a reason to stop, and then create a physical environment where a real conversation can happen. Seven builds across different format categories at one event reflects both our depth in this vertical and the operational capacity of our fabrication team."

Pure Exhibits provides all-inclusive, fixed-price booth rentals with a dedicated project manager from design through dismantling. Its cybersecurity event portfolio includes RSA Conference at Moscone Center, Black Hat USA, and ISC West at venues, and additional technology events, including AWS re:Invent, Cisco Live, and HIMSS.


About Pure Exhibits
Pure Exhibits is a premium trade show booth rental company based in Las Vegas, Nevada. Operating from a 65,000 sq ft fabrication facility 20 minutes from the Las Vegas Convention Center, Venetian Expo, and Mandalay Bay Convention Center, the company delivers custom exhibit rentals at major trade shows nationwide. All projects are managed end-to-end by a dedicated project manager with fixed, all-inclusive pricing. www.purexhibits.com


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