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gther Appoints Former BBC Studios Senior Event Producer Hana Robinson to Accelerate Client Experience Strategy
5/18/2026
LONDON, UK - Event technology platform gther has announced the appointment of Hana Robinson, who joins the business following eight years at BBC Studios, where she led the delivery of high-profile, large-scale events as Senior Event Producer.
Hana’s appointment marks a significant step in gther’s continued investment in deep, real-world event expertise, bringing first-hand experience of delivering complex, high-expectation productions into the heart of its product and client strategy.
Having operated at the intersection of content, audience engagement, and live experience within one of the world’s most recognised media organisations, Hana brings a nuanced understanding of what event teams need to succeed under pressure, balancing creativity, operational delivery, and measurable outcomes.
At gther, she will play a key role in shaping how the platform continues to evolve to support event professionals, ensuring the technology not only solves logistical challenges but actively enhances the overall experience for organisers, partners, and attendees alike.
Her hire reinforces gther’s broader vision: to build technology that works seamlessly behind the scenes, enabling event teams to focus on delivering exceptional, human-led experiences—while still achieving stronger commercial and data-driven results.
As the industry continues to demand more with less, gther is doubling down on talent that understands both the realities of delivery and the opportunities for smarter, more scalable ways of working.
Hana Robinson, Client Success Director at gther, said: " I’m deeply passionate about the future of the events industry because its success no longer depends solely on the quality of the ideas, productions, or experiences we create, it also depends on how seamlessly people can access and engage with them. Whether events are in-person, virtual, or hybrid, the audience experience is now inseparable from the success of the event itself. When that connection breaks down, the impact is felt across the entire industry.
Having used the platform, myself and worked closely with the team, I’ve seen first-hand the difference gther can make. So, when the opportunity arose to join such a forward-thinking company, it felt like a natural next step.
What stands out about gther is that it has been built with the realities of modern events in mind. Every touchpoint, from communications, ticketing, and operational planning to pre-event information, live mapping, and on-site guidance, works together to create a seamless experience for both attendees and the teams’ delivering events behind the scenes. It’s a true end-to-end platform, designed to give organisers the flexibility to adapt, evolve, and deliver confidently in an increasingly fast-moving and complex industry.
What I also love about gther is that it doesn’t feel rigid or transactional. It’s not just blocks and squares; it’s a creative canvas that allows brands, organisers, and creatives to bring events to life at every touchpoint throughout the entire event journey. That flexibility and willingness to evolve are essential in an industry that never stands still. Rather than forcing events into a fixed framework, gther is building technology that moves alongside the industry itself, supporting creativity, collaboration, and better experiences at every stage.
At the heart of every event is a story waiting to be experienced. No two are ever the same, each one brings its own energy, perspective, and purpose, and that’s what makes this industry so exciting. As event professionals, we are all storytellers in our own way, creating moments that connect people, inspire emotion, and leave a lasting impression. The ability to help partners bring those stories to life in meaningful, seamless ways is what makes being part of this journey so rewarding.
Built by people who genuinely understand the industry and care deeply about where it’s heading, gther is focused on helping events realise their full potential. I’m incredibly excited and honoured to now be part of that journey, helping make every event the very best it can be, so we can all gther together.”
Pepe Parra added: “The events industry doesn’t need more technology for the sake of it, it needs technology shaped by people who understand how events actually run. Hana brings that perspective in a really powerful way. Her experience at BBC Studios, delivering high-pressure, high-expectation productions, aligns perfectly with where we see the future: tech working hard behind the scenes, so teams can focus on creativity, connection, and impact.”
About gther
gther is a modular event technology platform built to help event professionals design, deliver and scale events where relationships are the product. Created for networking-led conferences, tradeshows, experiential brand experiences and community-driven programmes, gther enables organisers to turn engagement into meaningful connections and measurable commercial outcomes.
Unlike generalist event platforms, gther is purpose-built for the realities of live and hybrid events. Its flexible architecture allows organisers to deploy only the tools they need, including registration, ticketing, AI-enhanced networking, meeting scheduling, hosted buyer workflows, community engagement and on-site event management, creating a seamless experience before, during and after the event. www.gther.com
Contact:
[email protected]
LONDON, UK - Event technology platform gther has announced the appointment of Hana Robinson, who joins the business following eight years at BBC Studios, where she led the delivery of high-profile, large-scale events as Senior Event Producer.
Hana’s appointment marks a significant step in gther’s continued investment in deep, real-world event expertise, bringing first-hand experience of delivering complex, high-expectation productions into the heart of its product and client strategy.
Having operated at the intersection of content, audience engagement, and live experience within one of the world’s most recognised media organisations, Hana brings a nuanced understanding of what event teams need to succeed under pressure, balancing creativity, operational delivery, and measurable outcomes.
At gther, she will play a key role in shaping how the platform continues to evolve to support event professionals, ensuring the technology not only solves logistical challenges but actively enhances the overall experience for organisers, partners, and attendees alike.
Her hire reinforces gther’s broader vision: to build technology that works seamlessly behind the scenes, enabling event teams to focus on delivering exceptional, human-led experiences—while still achieving stronger commercial and data-driven results.
As the industry continues to demand more with less, gther is doubling down on talent that understands both the realities of delivery and the opportunities for smarter, more scalable ways of working.
Hana Robinson, Client Success Director at gther, said: " I’m deeply passionate about the future of the events industry because its success no longer depends solely on the quality of the ideas, productions, or experiences we create, it also depends on how seamlessly people can access and engage with them. Whether events are in-person, virtual, or hybrid, the audience experience is now inseparable from the success of the event itself. When that connection breaks down, the impact is felt across the entire industry.
Having used the platform, myself and worked closely with the team, I’ve seen first-hand the difference gther can make. So, when the opportunity arose to join such a forward-thinking company, it felt like a natural next step.
What stands out about gther is that it has been built with the realities of modern events in mind. Every touchpoint, from communications, ticketing, and operational planning to pre-event information, live mapping, and on-site guidance, works together to create a seamless experience for both attendees and the teams’ delivering events behind the scenes. It’s a true end-to-end platform, designed to give organisers the flexibility to adapt, evolve, and deliver confidently in an increasingly fast-moving and complex industry.
What I also love about gther is that it doesn’t feel rigid or transactional. It’s not just blocks and squares; it’s a creative canvas that allows brands, organisers, and creatives to bring events to life at every touchpoint throughout the entire event journey. That flexibility and willingness to evolve are essential in an industry that never stands still. Rather than forcing events into a fixed framework, gther is building technology that moves alongside the industry itself, supporting creativity, collaboration, and better experiences at every stage.
At the heart of every event is a story waiting to be experienced. No two are ever the same, each one brings its own energy, perspective, and purpose, and that’s what makes this industry so exciting. As event professionals, we are all storytellers in our own way, creating moments that connect people, inspire emotion, and leave a lasting impression. The ability to help partners bring those stories to life in meaningful, seamless ways is what makes being part of this journey so rewarding.
Built by people who genuinely understand the industry and care deeply about where it’s heading, gther is focused on helping events realise their full potential. I’m incredibly excited and honoured to now be part of that journey, helping make every event the very best it can be, so we can all gther together.”
Pepe Parra added: “The events industry doesn’t need more technology for the sake of it, it needs technology shaped by people who understand how events actually run. Hana brings that perspective in a really powerful way. Her experience at BBC Studios, delivering high-pressure, high-expectation productions, aligns perfectly with where we see the future: tech working hard behind the scenes, so teams can focus on creativity, connection, and impact.”
About gther
gther is a modular event technology platform built to help event professionals design, deliver and scale events where relationships are the product. Created for networking-led conferences, tradeshows, experiential brand experiences and community-driven programmes, gther enables organisers to turn engagement into meaningful connections and measurable commercial outcomes.
Unlike generalist event platforms, gther is purpose-built for the realities of live and hybrid events. Its flexible architecture allows organisers to deploy only the tools they need, including registration, ticketing, AI-enhanced networking, meeting scheduling, hosted buyer workflows, community engagement and on-site event management, creating a seamless experience before, during and after the event. www.gther.com
Contact:
[email protected]
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