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Visit Baltimore Launches “B-side of Baltimore,” a Citywide Storytelling Campaign Powered by Local Music, Art and Community Voices
5/18/2026
BALTIMORE — Visit Baltimore, the city’s official destination marketing and tourism organization, has launched the B-side of Baltimore (the B-side), a new citywide storytelling campaign designed to spotlight the people, creativity, music and cultural pride that define Baltimore beyond the expected. Through a progressive rollout of activations including an original anthem created by Baltimore artists, a limited-edition vinyl release, live storytelling events, public art installations and resident-submitted stories, the campaign offers a more personal and community-driven portrait of the city while encouraging residents and visitors alike to “flip the record” and discover Baltimore’s deeper tracks.
Made possible through recovery funds generously granted by Mayor Brandon M. Scott’s administration, the campaign builds on Visit Baltimore’s broader efforts to strengthen community pride while continuing to position Baltimore as a dynamic destination for leisure travel, meetings and conventions.
“We hope the B-side empowers our residents to take an active role in reshaping perception and elevating Baltimore beyond the often-one-sided headlines,” said Visit Baltimore President & CEO Kireem Swinton. “By uncovering richer, more positive stories, we build momentum for others to share their own. We know that 50% of our visitors are here to see friends and family, so it’s important that Baltimoreans are empowered and inspired to ‘flip the record’ to those deeper tracks that show the pride that runs through our city and reinforce what makes this destination so special. We want to thank Mayor Scott and the City of Baltimore for recognizing the value of investing in this platform to showcase the Baltimore we love through those who know it best, ultimately attracting more visitors and expanding the economic benefit to our city.”
To bring the B-side to life authentically, Visit Baltimore partnered with a range of local creatives and organizations across the city. This began with engaging Wide Angle Youth Media – a Baltimore-based nonprofit that provides young people with media arts education and workforce training – to produce a commercial for the campaign. The voiceover for the commercial features Baltimore native and Basketball Hall of Famer Carmelo Anthony, encouraging Baltimoreans to make their stories heard. The commercial will premiere in mid-May.
The campaign’s advertisements will debut an original anthem developed by a collective of Baltimore artists, blending sounds and samples from across the city into an audio collage that reflects Baltimore’s rich musical and cultural landscape. The anthem will also be pressed into the B-side of a limited-edition 45 rpm vinyl record with a sleeve designed by Globe at the Maryland Institute of Creative Arts (MICA).
"When Visit Baltimore approached Wide Angle Youth Media to tell the story of Baltimore's B-side, I knew we were going to create something special,” said Wide Angle Youth Media Post-Production Coordinator Tahir Juba. “As a filmmaker, this effort ties together two things that I love most: storytelling and Baltimore. It was a wonderful experience working with the Visit Baltimore team to make this project look, feel and sound like our city. I hope that when Baltimoreans see this video, they feel seen and when people from outside of Baltimore see this video, they get a glimpse of what we are truly about and will want to see more for themselves.”
“This anthem came from deep collaboration. Bringing together some of Baltimore’s most creative minds and shaping our ideas into one unified sound was both an incredible challenge and a gift,” said vocalist and songwriter Black Assets. “It captures the heartbeat of Baltimore past, present and future and I’m honored to have helped give that feeling a voice and a message.”
The rollout of the B-side also included a live storytelling event curated by Stoop Storytelling at the Baltimore Museum of Industry held on May 14. Additionally, a community mural will be unveiled in partnership with Create Baltimore and the No Boundaries Coalition during their annual block party in Baltimore’s Black Arts District this June. A dedicated digital hub will serve as the campaign’s storytelling home, inviting residents to contribute their own B-side stories, which Visit Baltimore will spotlight across campaign channels and future outreach efforts.
Visit Baltimore invites residents and visitors alike to “flip the record” and discover the city’s B-side through the voices and experiences of the people who know Baltimore best.
Visit Baltimore.org/B-side to learn more about the B-side of Baltimore.
About Visit Baltimore
Visit Baltimore is the official sales and marketing arm for the City of Baltimore. The 501(c)(6) nonprofit organization generates economic benefits for Baltimore and its residents through the attraction of convention, group and leisure visitors. In 2025, 28.7 million people visited Baltimore for overnight and day trips, generating $4.3 billion for the city’s economy. For more information, please visit www.baltimore.org.
Contact:
[email protected]
BALTIMORE — Visit Baltimore, the city’s official destination marketing and tourism organization, has launched the B-side of Baltimore (the B-side), a new citywide storytelling campaign designed to spotlight the people, creativity, music and cultural pride that define Baltimore beyond the expected. Through a progressive rollout of activations including an original anthem created by Baltimore artists, a limited-edition vinyl release, live storytelling events, public art installations and resident-submitted stories, the campaign offers a more personal and community-driven portrait of the city while encouraging residents and visitors alike to “flip the record” and discover Baltimore’s deeper tracks.
Made possible through recovery funds generously granted by Mayor Brandon M. Scott’s administration, the campaign builds on Visit Baltimore’s broader efforts to strengthen community pride while continuing to position Baltimore as a dynamic destination for leisure travel, meetings and conventions.
“We hope the B-side empowers our residents to take an active role in reshaping perception and elevating Baltimore beyond the often-one-sided headlines,” said Visit Baltimore President & CEO Kireem Swinton. “By uncovering richer, more positive stories, we build momentum for others to share their own. We know that 50% of our visitors are here to see friends and family, so it’s important that Baltimoreans are empowered and inspired to ‘flip the record’ to those deeper tracks that show the pride that runs through our city and reinforce what makes this destination so special. We want to thank Mayor Scott and the City of Baltimore for recognizing the value of investing in this platform to showcase the Baltimore we love through those who know it best, ultimately attracting more visitors and expanding the economic benefit to our city.”
To bring the B-side to life authentically, Visit Baltimore partnered with a range of local creatives and organizations across the city. This began with engaging Wide Angle Youth Media – a Baltimore-based nonprofit that provides young people with media arts education and workforce training – to produce a commercial for the campaign. The voiceover for the commercial features Baltimore native and Basketball Hall of Famer Carmelo Anthony, encouraging Baltimoreans to make their stories heard. The commercial will premiere in mid-May.
The campaign’s advertisements will debut an original anthem developed by a collective of Baltimore artists, blending sounds and samples from across the city into an audio collage that reflects Baltimore’s rich musical and cultural landscape. The anthem will also be pressed into the B-side of a limited-edition 45 rpm vinyl record with a sleeve designed by Globe at the Maryland Institute of Creative Arts (MICA).
"When Visit Baltimore approached Wide Angle Youth Media to tell the story of Baltimore's B-side, I knew we were going to create something special,” said Wide Angle Youth Media Post-Production Coordinator Tahir Juba. “As a filmmaker, this effort ties together two things that I love most: storytelling and Baltimore. It was a wonderful experience working with the Visit Baltimore team to make this project look, feel and sound like our city. I hope that when Baltimoreans see this video, they feel seen and when people from outside of Baltimore see this video, they get a glimpse of what we are truly about and will want to see more for themselves.”
“This anthem came from deep collaboration. Bringing together some of Baltimore’s most creative minds and shaping our ideas into one unified sound was both an incredible challenge and a gift,” said vocalist and songwriter Black Assets. “It captures the heartbeat of Baltimore past, present and future and I’m honored to have helped give that feeling a voice and a message.”
The rollout of the B-side also included a live storytelling event curated by Stoop Storytelling at the Baltimore Museum of Industry held on May 14. Additionally, a community mural will be unveiled in partnership with Create Baltimore and the No Boundaries Coalition during their annual block party in Baltimore’s Black Arts District this June. A dedicated digital hub will serve as the campaign’s storytelling home, inviting residents to contribute their own B-side stories, which Visit Baltimore will spotlight across campaign channels and future outreach efforts.
Visit Baltimore invites residents and visitors alike to “flip the record” and discover the city’s B-side through the voices and experiences of the people who know Baltimore best.
Visit Baltimore.org/B-side to learn more about the B-side of Baltimore.
About Visit Baltimore
Visit Baltimore is the official sales and marketing arm for the City of Baltimore. The 501(c)(6) nonprofit organization generates economic benefits for Baltimore and its residents through the attraction of convention, group and leisure visitors. In 2025, 28.7 million people visited Baltimore for overnight and day trips, generating $4.3 billion for the city’s economy. For more information, please visit www.baltimore.org.
Contact:
[email protected]
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