WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak CTSM Certification Awards News Advertise
Topics
Planning
& Execution
Planning
& Management
Show & Space
Selection
Booth
Staffing
Transportation
Logistics
Vendors
& RFPs
Case
Studies
exhibitor q&a
Help!
Suitcasing
What should I do if I spot someone suitcasing at a show while I'm exhibiting?
Suitcasing occurs when a representative from a nonexhibiting company walks the aisles of a trade show or its environs and promotes his or her products or services to attendees (literally or figuratively from a suitcase). In effect, a suitcaser is stealing access to the assemblage of people, which show management has paid to create and exhibitors have paid to gain access to, without contributing a cent to the process. Not surprisingly, then, this unethical, parasitic practice is a thorn in the side of both exhibitors and show management, the latter of which will likely be thrilled to remove the suitcaser as soon as it's made aware of the situation.

So if you spot a suitcaser working the aisles, take note of exactly what he or she is saying and doing and where he or she is located. Then notify show management immediately, and provide these specific details. Or better yet, ask a booth staffer to covertly track this person on the show floor while you search out a show-management rep. That way you can physically connect your staffer, the suitcaser, and show-management reps, catch the offender "red-handed," and have him or her removed from the premises and likely banned from the show.


— EXHIBITOR Staff
Help Wanted
Send your tough questions about exhibiting to Linda Armstrong, larmstrong@exhibitormagazine.com.

you might also like
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott