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For Rent?
Ever since the word "rent" first appeared in 12th century England, the term has often been synonymous with everything from tacky to trashy. But it shouldn't be. Today you can rent desert islands, Prada handbags, French chateaus – even extraordinary exhibits. Surprised? You won't be after you take this month's quiz and try to decipher which booths are rentals and which are custom builds. By Charles Pappas
click on the correct answer
1. Accell Group NV shifted into top gear with a functional exhibit that comprised multiple meeting rooms, 16-foot-high graphics, and a slatted wall that showcased its pedaling products.
❑  Custom ❑  Rental
2. Medical-device-maker MedMix Systems AG used LED-illuminated product displays and shelving laminated in the company's corporate colors to create a surgically clean look for its exhibit.
❑  Custom ❑  Rental
3. With shaker-style white cabinets and a butter-yellow back wall adding warmth to a home-away-from-home setting, Brownie Brittle LLC's booth was as sweet as the crunchy confections the company cooks up.
❑  Custom ❑  Rental
4. As large as the food pathogens it analyzes are small, Bio-Rad Laboratories Inc. used wood, aluminum, and fabric elements, and sensuous accent lighting in its 3,000-square-foot exhibit to feature its many medical products.
❑  Custom ❑  Rental
5. Toyo Tire & Rubber Co. Ltd. burned rubber with a 3,000-square-foot exhibit leveraging overhead signage, video towers, and tire stands resembling giant dumbbells.
❑  Custom ❑  Rental
6. Unirac Inc.'s double-deck booth featured product displays made from the structural-steel frames it uses to manufacture solar-panel mounts.
❑  Custom ❑  Rental
7. Nexen Tire Corp. hit the road with a 50-by-50-foot double-deck booth whose silicone-edge graphics fuel-injected the booth with the powerful look of a muscle car.
❑  Custom ❑  Rental
8. Long, uninterrupted walls, soaring vertical graphics, and looming entry arches alongside fabric skins in peacock-bright colors rendered Nuance Communications Inc.'s exhibit as splashy as a pop-art painter's canvas.
❑  Custom ❑  Rental
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