WHAT'S HAPPENING NOW:
SUBSCRIBE TO MAGAZINE
Topics Magazine Find It EXHIBITORLIVE eTrak FastTrak Certification Awards News Advertise
Topics
Marketing
& Promotion
Media
& PR
Presentations
& Demonstrations
Exhibit
Promotions
Social Media
Marketing
Integrated
Marketing
Sizzle
Awards
Case
Studies
expo awards
Germany Pavilion (Seed Boards)
Client: Federal Ministry of Economics and Energy (BMWi); Messe Frankfurt Exhibition GmbH (Management Company)
Design: Milla & Partner; Schmidhuber
Fabrication: Nussli Group
PHOTOs: Milla & Partner GmbH; Schmidhuber
Expo 2015 Awards:
Best Activity/Interactive
On their way into the Germany Pavilion, visitors are asked what language they speak, and then handed a piece of grooved cardboard. Seemingly inert, the foldable board is actually a small augmented-reality (AR) device called a "seed board" that guests can use to navigate the pavilion's exhibits on water, soil, climate, and biodiversity.

Holding up the recyclable seed boards over stations activates a ceiling-mounted infrared camera. Software working with the camera reads six dots on the board, allowing the camera to calculate the device's exact position. Then, the camera projects a sequential mix of text, stills, video, and sound in any of four languages on to the boards, based on which one the visitors opted for when staff handed them out. The higher a guest holds the board over a depiction of soil, for example, the more info the camera projects about the upper layer's fungus, bacteria, and insect life.

"The seed boards really create a personal experience and a tactile connection to the pavilion's many messages," said one judge. "I love everything about it."


HONORABLE MENTIONS

Kazakhstan Pavilion (Interactive Floor Relief)
Kazakhstan Pavilion (Interactive Floor Relief)
Client: J&G Consultoria de Ferias S.L.
Design: Facts and Fiction GmbH
Fabrication: Designatics
PHOTOS: Martin Miseré
Forming the central exhibit of the Kazakhstan Pavilion's "Ecology" rotunda, this large-scale relief serves as a screen for dramatizing the disturbing change in water levels of the Aral Sea from 1960 to the present day. Visitors gather round the interactive floor relief, clasping a black metal handrail. When they twist the handrail together, imagery projected on the floor becomes animated, depicting the devastating changes in the sea's water levels, a result of one of history's worst man-made ecological disasters, when the Soviet Union attempted to turn Kazakhstan into a wheat- and cotton-supplier for the former empire. Guests witness the Aral Sea drying out to levels not seen for 600 years, where abandoned ships mark the bone-dry land like metal skeletons fallen on a field of battle. As attendees continue to turn the handrail, they can watch the sea flood with hope, as water levels rise again thanks to Kazakhstan's construction of the Kokaral dam.
Qatar Pavilion (Interactive Food Table)
Qatar Pavilion (Interactive Food Table)
Client: Qatar Pavilion Organizing Committee
Design/Fabrication: Cityneon Middle East LLC
photos: Cityneon Middle East LLC
With an exterior modeled after an old-fashioned food basket handwoven from palm leafs, the Qatar Pavilion's interior offers an interactive table illustrating the country's culinary past, from vintage dishes to traditional kitchen implements and more. Built of variable heights to supply different levels of interactivity, the table glows with a video presentation exploring Qatar's rich food history, allowing visitors to discover the dishes which are presented on virtual woven mats, called sofra, in the center of the table. Interacting with the mats, visitors explore the depth of Qatari cuisine, from sumptuous stuffed vine leaves to redolent roast lamb on beds of rice and nuts, as if thumbing through a master cookbook whose pages were numberless. At the end of the table, visitors physically interact with a selection of coffee cups: moving the cups triggers animations and videos about the beverage, so crucial to the Qatari culture of hospitality, whether spiced with cardamom or flavored with saffron and rosewater.
you might also like
courses

FIND IT - MARKETPLACE
Rental
Orbus Exhibit & Display Group
Lighting
Prism Lighting Group
Exhibit Producers
EDE
Promotional Products
Soul Swag, LLC
>> More Products
 
Join the EXHIBITOR Community Search the Site
TOPICS
Measurement & Budgeting
Planning & Execution
Marketing & Promotion
Events & Venues
Personal & Career
Exhibits & Experiences
International Exhibiting
Resources for Rookies
Research & Resources
MAGAZINE
Subscribe Today!
Renew Subscription
Update Address
Newsletters
Advertise
FIND IT
Exhibit & Display Producers
Products & Services
Supplier to Supplier
All Companies
Compare
Jobs
Get Listed
EXHIBITORLIVE
Sessions
Certification
Exhibit Hall
Exhibit at the Show
Registration
ETRAK
Sessions
Certification
F.A.Q.
Registration
FASTTRAK
Locations
Certification
Registration
CERTIFICATION
The Program
Steps to Certification
Faculty and Staff
Enroll in CTSM
Submit Quiz Answers
My CTSM
AWARDS
Sizzle Awards
All-Star Awards
Exhibit Design Awards
Portable/Modular Awards
Corporate Event Awards
NEWS
Associations/Press
Awards
Company News
International
New Products
People
Shows & Events
Venues & Destinations
EXHIBITOR News
© Exhibitor Media Group | The Leader in Trade Show and Corporate Event Marketing Education 310 South Broadway, Suite 101, Rochester, MN 55904 | (507) 289-6556 | Need Help? Ask Scott