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PHOTO: PHOTOINDUSTRIE-VERBAND E.V.
The Big Picture
Launched in 1950 in Cologne, Germany, Photokina almost instantly became one of the world's largest trade shows for the photographic and imaging industries. At the 1954 exposition, more than 400 companies from 13 countries showed off the latest innovations and products, such as exposure-value settings and the trendsetting Leica M3, depicted here in the form of an oversized prop. The biennial trade show, which still runs today in Cologne, draws close to 1,200 exhibitors and 185,000 visitors who come to see what's developing in the photography industry.
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>