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PHOTO: Chicago Auto Show
Face-to-Face Marketing
Traffic-building stunts using people as props are as much a part of the trade show experience as sore feet and tchotchkes. At the annual Chicago Auto Show, for example, women posed on top of cars as flesh-and-blood hood ornaments, while little people promoted subcompact cars. Continuing the tradition, Chrysler Corp.'s Dodge brand offered $2,000 to anyone at the 1976 Chicago Auto Show who could break the composure of living mannequin Nancy del Corral. While hundreds, such as the man pictured here, tried to upset her equilibrium with comic antics, del Corral maintained her robotic visage.
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eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>