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PHOTO: COPYRIGHT 2015 GENERAL MOTORS CO. LLC. USED WITH PERMISSION, GM MEDIA ARCHIVE
Designing Women
When its research showed that women influence 70 percent of automobile purchases, General Motors Co. LLC staged the Feminine Auto Show in 1958. Held at GM's Technical Center in Warren, MI, the show exhibited cars conceived by the automaker's handful of female designers. A Chevrolet came with lighted makeup mirrors and a vanity placed on the glove box, while an Oldsmobile sported dashboard controls for its rear-seat door latches and windows. Nearby, a Corvette featured retractable seat belts and a storage bin for a purse. Ignored at the time, the cars' amenities soon went from novelty to necessity.
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eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>