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Mr. Robot
PHOTO: CHICAGO AUTO SHOW
An affable automaton made out of automotive parts such as hubcaps, oil pans, and shock absorbers, Ford Motor Co.'s Freddie Ford towered 8.5 feet tall and weighed a morbidly obese 500 pounds. Appearing at exhibitions such as the 1966 Chicago Auto Show depicted here, Freddy was programmed to endlessly repeat, "People love Mustangs. Mustangs love people. Make a date with a Mustang. Put romance in your life." By the late 1970s, however, the public preferred more diminutive mechanical men such as "Star Wars'" C-3PO and R2-D2. Freddie, his intimating size now a liability, was retired by Ford.
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eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>