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Out on a Limb
PHOTO: MESSE DÜSSELDORF
Launched in 1966 with 331 exhibitors, EuroShop soon became the retail industry's foremost trade fair for everything from store design to visual merchandising. Initially held at Germany's Messe Düsseldorf every two years, the show moved to a triennial schedule in 1975, reflecting the industry's three-year cycle for innovations to run their course. Now attracting 2,300 exhibitors and 113,000 visitors, EuroShop has often balanced commerce and the cutting edge with exhibits such as this 1972 stand for Adel Rootstein Inc.'s mannequins echoing avant-garde artists Dali and de Chirico.
Magazine Topics
Marketplace
- Audiovisual Equipment
- Convention Centers
- Event Design and Production
- Exhibit Fabrication
- Exhibit Producers
- Exhibit Rental
- Experiential Agency
- Flooring
- Graphics
- International Exhibit Producers
- Kiosks
- Lead Retrieval
- Modular Exhibit Systems
- Portable Display Systems
- Shipping and Transportation
- All Companies
eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>