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Chemical Attraction
PHOTO: Sueddeutsche Zeitung Photo / Alamy Stock Photo
Berliner Durchreise may be the oldest fashion fair in the world, tracing its origins as far back as the 19th century. But in 1959 the show proved every bit as modern as the recently announced microchip, as that's when the chemical company Hoechst AG showed off a new synthetic fabric called Trevira by creating a collection of dresses – shown here sported by models – derived from the textile. One of the emerging breeds of polyesters then coming into vogue, Trevira was soon adopted by famed German designer Jil Sander, who incorporated the man-made fabric into her first clothing line.
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eTrak Online Sessions
July 28, 2026
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>
3050R Focus on Attention: How to Optimize your Messaging on the Trade Show Floor
Aug. 4, 2026
6010R The Basics of Event Planning and Management ‑ Part I
Aug. 6, 2026
6011R The Basics of Event Logistics and Implementation ‑ Part II
Aug. 13, 2026
7110R Don't Hesitate, Go Negotiate!
Sep. 22, 2026
2101R Show Ready: Your Guide to Trade Show Operations
All Sessions >>